YOU CAN IGNORE IT....
ACTUALLY NO, YOU CAN’T!
Whether you like it or not, this is happening.!
Most of the time, established businesses try to ﬁght
against it and most of the time they are disrupted by
You can’t win the ﬁght with a “frictionless for the customer”
solution. So you better embrace this idea now, if you
don’t want your business to disappear.!