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Aesthetics&Origination Design&Design ThinkingGregg Gullickson
2
4Aesthetics
5Can organizations be beautiful?More specifically can organizationaldesigns be beautiful?Tim Brown - IDEOhttp://designthin...
6We shape our buildingsand thenOur buildings shape usWinston Churchillorganizationsorganizations them
7Organizations areliving things.This isn’t ametaphor.It is the way it is.Richard Tanner Pascale
8For millennia, humans have tried to comprehend the wing byexamining its parts and from different points of view.But the w...
9Aesthetics is a branch of philosophy dealing withthe nature of beauty, art, and taste, and with thecreation and appreciat...
10
11In organization design, aesthetic considerationsinclude clarity and simplicity, recognizable repeatingpatterns, and grac...
12Aesthetics happen.Porter Arneill
13OrganizationDesignHasaAffectsPeople+Employees+Customers+StakeholdersAestheticAffectsHasaDesignThinkinDesignerMakesHasaFu...
14OrganizationDesignHasaAffectsPeople+Employees+Customers+StakeholdersAestheticsAffectMany companies have beenembracing a ...
15
16
17Engineering NatureArchitecture –Design Thinking
18Design Thinking
19DT
20You cannot think your way intoa new way of acting, you haveto act your way into a new wayof thinking – the late Jerry St...
21But like art and qualitative inquiry,design thinking can be viewed muchless as something that you do, butrather a way of...
22Self – Team – Organization– Society – Fad/TBU?
23Mindset
24EmpathyIntegrative thinkingOptimismExperimentationCollaboration
25May I have an empathy grande –no make it a venti?
26EHF
27Integrative Thinkerfor the Ages
28Thanks to Dan Heath forthe idea – Read Switch
29I am an optimist. It doesnot seem too much use beinganything else.
30William ShakespeareHenry Wadsworth LongfellowA. A. MilneLaura Ingalls WilderHelen KellerCarl RogersFred RogersDick Clark...
31
32Bewareof theBig FixExperimentation
33New CollaborationThe Stanford Graduate School of Business isdeveloping new multidisciplinary programswith the seven othe...
34Doing
35Anyquestions?Tim Brown’s –
36Where do you find good ideas?Do you often find ideas that change everything ina windowless conference room, with bottled...
37It’s not abouttools, it’sabout ideas(but there are a lot ofneat tools – a few inthe back-up slides)
38Org designStrategic planningTeam buildingCommunicationsStakeholder managementCulture changeLeadership coachingProblem so...
39Let’s let go of“resistance to change”and“burning platforms”What Change Will We Help Design?
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45
46
47References
48
49For more on DT
50http://sloanreview.mit.edu/the-magazine/files/saleable-pdfs/50410.pdf
51http://usacac.army.mil/CAC2/MilitaryReview/Archives/English/MilitaryReview_20090430_art016.pdf
52Tools
53HearHear CreateCreate DeliverDeliverIDEO –Thanks forsharing(shouldn’twe?)http://www.ideo.com/work/item/human-centered-de...
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Org design aesthetics - design thinking

  1. 1. Aesthetics&Origination Design&Design ThinkingGregg Gullickson
  2. 2. 2
  3. 3. 4Aesthetics
  4. 4. 5Can organizations be beautiful?More specifically can organizationaldesigns be beautiful?Tim Brown - IDEOhttp://designthinking.ideo.com/?p=451
  5. 5. 6We shape our buildingsand thenOur buildings shape usWinston Churchillorganizationsorganizations them
  6. 6. 7Organizations areliving things.This isn’t ametaphor.It is the way it is.Richard Tanner Pascale
  7. 7. 8For millennia, humans have tried to comprehend the wing byexamining its parts and from different points of view.But the whole wing is much more than the sum of its elements andstructures: It is in the whole that beauty and grace emergealongside breathtaking performance.Paul Clements and Others – Documenting Software Architecture
  8. 8. 9Aesthetics is a branch of philosophy dealing withthe nature of beauty, art, and taste, and with thecreation and appreciation of beauty.Aesthetics studies new ways of seeing and ofperceiving the world.SeeDo Think
  9. 9. 10
  10. 10. 11In organization design, aesthetic considerationsinclude clarity and simplicity, recognizable repeatingpatterns, and graceful harmony among designelements.
  11. 11. 12Aesthetics happen.Porter Arneill
  12. 12. 13OrganizationDesignHasaAffectsPeople+Employees+Customers+StakeholdersAestheticAffectsHasaDesignThinkinDesignerMakesHasaFunctionHasaAffectsTakesintoaccount
  13. 13. 14OrganizationDesignHasaAffectsPeople+Employees+Customers+StakeholdersAestheticsAffectMany companies have beenembracing a whole-systemsapproach to service andproduct design built on a userexperience foundation.Could this work for org designalso – user/human/people-centered org design?HasaDesignThinkinDesignerMakesHasa
  14. 14. 15
  15. 15. 16
  16. 16. 17Engineering NatureArchitecture –Design Thinking
  17. 17. 18Design Thinking
  18. 18. 19DT
  19. 19. 20You cannot think your way intoa new way of acting, you haveto act your way into a new wayof thinking – the late Jerry Sternin
  20. 20. 21But like art and qualitative inquiry,design thinking can be viewed muchless as something that you do, butrather a way of positioning oneselfrelative to the topic of interest.
  21. 21. 22Self – Team – Organization– Society – Fad/TBU?
  22. 22. 23Mindset
  23. 23. 24EmpathyIntegrative thinkingOptimismExperimentationCollaboration
  24. 24. 25May I have an empathy grande –no make it a venti?
  25. 25. 26EHF
  26. 26. 27Integrative Thinkerfor the Ages
  27. 27. 28Thanks to Dan Heath forthe idea – Read Switch
  28. 28. 29I am an optimist. It doesnot seem too much use beinganything else.
  29. 29. 30William ShakespeareHenry Wadsworth LongfellowA. A. MilneLaura Ingalls WilderHelen KellerCarl RogersFred RogersDick ClarkDonna ReedJacqueline Kennedy OnassisNeil DiamondTom BrokawJames HerriotAnnie DillardJames TaylorJulia RobertsScott BakulaTerri GrossAmy TanJohn F. Kennedy, Jr.Lisa Kudrow
  30. 30. 31
  31. 31. 32Bewareof theBig FixExperimentation
  32. 32. 33New CollaborationThe Stanford Graduate School of Business isdeveloping new multidisciplinary programswith the seven other schools at StanfordUniversity and serving as a resource inpreparing leaders for the 21st century.
  33. 33. 34Doing
  34. 34. 35Anyquestions?Tim Brown’s –
  35. 35. 36Where do you find good ideas?Do you often find ideas that change everything ina windowless conference room, with bottled wateron the side table and a circle of critics andskeptics wearing suits looking at you as theclock ticks down to the 60 minutes allocated forthis meeting? If not, then why do you keeplooking for them there? The best ideas come outof the corner of our eye, the edge of ourconsciousness, in a flash. They are the result ofmisdirection and random collisions, not agrinding corporate onslaught. And yet we wastebillions of dollars in time looking for themwhere theyre not.A practical tip: buy a big box of real woodenblocks. Write a key factor/asset/strategy on eachblock in big letters. Play with the blocks. Buildconcrete things out of non-concrete concepts.Uninvite the devils advocate, since the devildoesnt need one, hes doing fine.Have fun. Why not? It works.
  36. 36. 37It’s not abouttools, it’sabout ideas(but there are a lot ofneat tools – a few inthe back-up slides)
  37. 37. 38Org designStrategic planningTeam buildingCommunicationsStakeholder managementCulture changeLeadership coachingProblem solvingITDTDT
  38. 38. 39Let’s let go of“resistance to change”and“burning platforms”What Change Will We Help Design?
  39. 39. 40
  40. 40. 41
  41. 41. 42
  42. 42. 43
  43. 43. 44
  44. 44. 45
  45. 45. 46
  46. 46. 47References
  47. 47. 48
  48. 48. 49For more on DT
  49. 49. 50http://sloanreview.mit.edu/the-magazine/files/saleable-pdfs/50410.pdf
  50. 50. 51http://usacac.army.mil/CAC2/MilitaryReview/Archives/English/MilitaryReview_20090430_art016.pdf
  51. 51. 52Tools
  52. 52. 53HearHear CreateCreate DeliverDeliverIDEO –Thanks forsharing(shouldn’twe?)http://www.ideo.com/work/item/human-centered-design-toolkit/
  53. 53. 54
  54. 54. 55
  55. 55. 56
  • UttamJodawat

    Oct. 1, 2020
  • JoMat68

    Oct. 3, 2014

Weaving design thinking with organization design and aesthetics ideas.

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