UDERSTAND 1 - What is a chatbot 2 - App Fatigue 3 - Market trend 4 - Channels 5 - Use Cases 6 - Examples 6 - 4 Steps 7 - Conversation Flow 8 - Tools 9 - Key take away’s BUILD 1 - Getting started 2 - Adding functionality 3 - Polishing 4 - Setting up AI 5 - Improving user experience 6 - Plugins - 7 - Overview BEST PRACTICE 1 - Success steps 2 - Test 3 - Publish 4 - Promote 5 - Monitor 6 – Monetize 7 - Life lesson

1. W H Y C H AT B O T S
W I L L R U L E T H E
W O R L D
U n d e r s t a n d i n g , B u i l d i n g & P r o m o t i n g

2. C u r r i c u l u m
2
UNDERSTAND
1 - What is a chatbot
2 - App Fatigue
3 - Market trend
4 - Channels
5 - Use Cases
6 - Examples
6 - 4 Steps
7 - Conversation Flow
8 - Tools
9 - Key take away’s
QUIZ
BUILD
1 - Getting started
2 - Adding functionality
3 - Polishing
4 - Setting up AI
5 - Improving user experience
6 - Plugins -
7 - Overview
PROMOTE
1 - Success steps
2 - Test
3 - Publish
4 - Promote
5 - Monitor
6 – Monetize
7 - Life lesson
QUIZ

3. 3
HISTORY
TYPES
BENEFITS
FUTURE
4 IMPORTANT
POINTS
A chatbot is a service, powered by rules and
sometimes artificial intelligence, that you
interact with via a chat interface. The service
could be any number of things, ranging from
functional to fun, and it could live in any major
chat product (Facebook Messenger, Slack,
Telegram, Text Messages, etc.)”

4. W H A T A B O U T A P P F A T I G U E ?
5
Only 12 Apps used
daily
80% of Time spent
in 3 Apps
3 million Apps on
App store
Avr. num. of
Apps installed
daily
Avr. num. of
Apps used
daily
Avr. num. of
Apps used 80%
of time
Time spent on
phone
Most common
Apps
37 12 3 5 Hours
FB,
Chrome,
Youtube
Users are tiered of downloading and using Apps!

5. 0
0,5
1
1,5
2
2,5
3
3,5
2010 2011 2012 2013 2014 2015
BillionsM A R K E T T R E N D S
5

6. 6
1997
20 Years ago
Website and email
Interactive messaging
2017
Consumers and brands will now connect
directly through one to one conversations in
whichever channel the consumer prefers.
5 Years ago
… Present Day
Which channels are the most popular with
your age group?
Mobile applications
Internet
Web Chat
Social
Media
Electronic
Messaging
Smartpho
ne Apps
Telephone
Generation
Y
24%
(1° choice)
24%
(2° choice)
21%
(3° choice)
19%
(4° choice)
12%
(4° choice)
Generation
X
21%
(3° choice)
12%
(4° choice)
28%
(2° choice)
11%
(5° choice)
29%
(1° choice)
Baby
Boomers
7%
(3° choice)
2%
(5° choice)
24%
(2° choice)
3%
(4° choice)
64%
(1° choice)
Silent
Generation
2%
(3° choice)
1%
(4° choice)
6%
(2° choice)
1%
(5° choice)
90%
(1° choice)

7. 7
U S E C A S E S
ORDERS
AUTH/ LOGIN
KNOWLEDGE BASE
NARRATIVE MARKETING
RESERVATION
Commerce, Care, Internal, Content

8. C H A T B O T S I N A C T I O N
8
made by Bill Snitzer

9. 9
A
B
C
D
TARGET
New leads from personal relationships, past clients and
professional referrals ( ie. realtor, attorney, cpa)
PURPOSE
Contact new leads by offering to calculate a custom
mortgage for them.
PERSONALITY
Friendly and social, with emojis in chat
VALUE
Contact massive amount of new leads at once, engage
new leads with an interactive conversation
4 S T E P S
Conceptualizing your Chatbot

10. 10
“I am looking for a
senior 2 in IT
Security with CEH?”
“Hey Greg! I have found 2 suitable
candidates. Both will be available
as of next month ”
“Thanks, I think I
would like to see
them
Bot looks for profiles with these requirements
among internal resources (unplanned or soon
available)
User intends to find a
candidate for a
project/job
AI profiles the right
candidate “senior 2 –
should have 4 years
working experience.. ”)
Bot Presents the CV of
the profile and asks for
confirmation
“I am sorry, if you agree we could start
the recruiting process. I could check real
quick in our database and on LinkedIn for
a CV that could be suitable.”
User needs
candidates
sooner and
rejects CV
“I am glad I could
help! Let me plan the
meeting and I will let
you know.
User agrees to
start recruiting
process
“I have found the
following
candidates, let me
know if you like
any.”
AI profiles the best
cv that are right for
that job and build
their profile
“To get better results I need a bit more
information, can you give me a couple of
keywords and possible companies for
which candidates work?”
“Penetration testing,
vulnerability
assessment, COBIT,
Accenture, Deloitte”
User likes CV
Bot needs to build a more detailed
profile to post an add or start the
recruiting process online.
Bot queries internal Taleo DB and
searches on LinkedIn to find
candidates
Bot starts a series of
automated scheduling
tasks
C O N V E R S A T I O N A L F L O W
R e c r u i t i n g a s s i s t a n t

11. C O N V E R S A T I O N A L F L O W
D E C I S I O N T R E E
Are you
satisfied with
candidates
Thank you. Let me
know if you need
anything else
Get Start
What kind of skills
do you need
IT Security
Web development
Marketing
How old should the
candidate BE ?
User Input
Check internal
company databse
and propose
candidate
I will search on
linkedin but i need to
know a company of
reference
Shere me your
location so that i
know where to
search ?
User Input Setting variable
…..
Setting variable
…
YES
NO
11

12. AI agents AI as a service
Framework's and dev platformsMessaging platforms
T H E C H A T B O T E C O S Y S T E M
12

13. K E Y T A K E A W A Y S
13
WHAT AND WHAY1
APP FATIGUE2
MARKET TREND3
CHANNELS4
USE CASE / EAMPLES5
WORKFLOWS /TOOLS6

14. h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s i n e s s / ? c o u p o n C o d e = B O T 2 0 1 7
USE THIS CUPON TO GET A 50%
DISCOUNT AND START LEARNING
CHATBOTS NOW!
NEED TO
KNOW MORE !!!
WATCH NOW!

15. SECTION - 2
Facebook
Customer Service
Chatbot

16. S E C T I O N 2
GETING STARTED
Set up a Facebook page
Set up Chatfuel
Test
Chatfuel overview
16

17. Iam new to your
language. I am still
learning. Type
something else
Get Start
Welxome i am R2DT.
Iam a here to help.
Contact us
Search for help
Conciage
Other
Let me know what’s
on your mind
User Input
17
Welcome MSG
I can help you with
the following topics
otherwise type
somthing
If you know who you
want to talk to type
in their name
xxxxx
Setting variable
I will personally
deliver the message
to the boss,
Iam glad i could help
you. Do you need
anything else
Purpouse:
1. Allow customers to contact you and not use
contact forms from your website
2. Allow customers to constact the right person
to help in your business
3. Allow cutomers to get some basic FAQ on
your business
Anything else on
your mind
YES
NO Contact us
Search for help
Conciage
You alreaddy sent 1
message , what did
you forget ?
User Input
Iam typing…. Just a
sec… SENT!
User Input
Our services
Create Account
Pricing
About
Answer based on AI
AI checks
possibilities
To create an
Account….
Get user location?
.. otherwise tell me
where you are
User Input
Our services
1
2
3
1
2
3

18. Iam new to your
language. I am still
learning. Type
something else
Get Start
Welxome i am R2DT.
Iam a here to help.
Contact us
Search for help
Conciage
Other
Let me know what’s
on your mind
Just type a note and
i will personaly
deliver it to the boss
User Input
18
Welcome MSG
1
2
3
Let me know youe
email
Email
Let me know what’s
on your mind

19. S E C T I O N 2
Building your Facebook Chatbot
- Adding functionality-
Adding blocks and text cards
Linking blocks creating new groups
Collecting user input – text , email , setting variables
Sending email
19

20. S E C T I O N 2
Building your Facebook Chatbot
- Polishing-
Define scenarios
Duplicate blocks
Random answers
Link Backs
20

21. PA RT 2
Building your Facebook Chatbot
- Configuring A.I.-
Set up AI Questions
Quick reply
Image gallery
Share Location
21

22. S E C T I O N 2
Building your Facebook Chatbot
- Improving user experience -
Facebook ID
Emojis
Gifs
Personality
Structure, Text and more….
22

23. S E C T I O N 2
Building your Facebook Chatbot
- Plugins -
IFTTT integrations:
Google Search
Subscriber
Live Chat
Feedback
23

24. S E C T I O N 2
Building your Facebook Chatbot
- Closing Up -
Overview
Finishing touches persistent menu
Payments
Testing it out
….
24

25. h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s i n e s s / ? c o u p o n C o d e = B O T 2 0 1 7
USE THIS CUPON TO GET A 50%
DISCOUNT AND START LEARNING
CHATBOTS NOW!
NEED TO
KNOW MORE !!!
WATCH NOW!

26. SECTION - 3
5 STEPS TO
CHATBOT
SUCCESS

27. 27
STEP 1
TEST
STEP 2
STEP 4
STEP 3
STEP 5
PUBLISH
MONITOR
PROMOTE
MONETIZE
SUCCESS STEPS
Reach the right customers and retain your users to increase your ROI
(Return on Investment)

28. 28
TEST
FUNCTIONALITY TEST
BETA TEST
GET READY FOR OUR USERS

29. P U B L I S H
29
BOT COMMUNTIES
CATALOGUES
WEB
FACEBOOK

30. 30
CONTENT MARKETING
TRANSLATE
CHATFUEL SCHEDULE
REFERRALS
WEBPAGE
P R O M O T E
OBJECTIVE IS TO INCREASE TRAFFIC TO YOUR CHAT BOT AND GET IT REDDY TO START SELLING YOUR
PRODUCT OR SERVICE OR

31. M O N I T O R
31
UNDERSTAND
ADAPT
TOOLS
TEST STRATEGY

32. 32
In Bot Ads
AffiliateContent
BaaS Traditional
Pay Per Use
6 WAYS TO
MONETIZE
THINK AGAIN AND AGAIN
DON’T HESITATE TO BREAK IT

33. 33
01 GO EASY
02 PLAN
03 GUIDE THE USER
04 ASK FOR HELP
4 L I F E L E S S O N S

34. h t t p s : / / w w w . u d e m y . c o m / h o w - t o - b u i l d - a - f a c e b o o k - c h a t b o t - f o r - b u s i n e s s / ? c o u p o n C o d e = B O T 2 0 1 7
USE THIS CUPON TO GET A 50%
DISCOUNT AND START LEARNING
CHATBOTS NOW!
NEED TO
KNOW MORE !!!
WATCH NOW!