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SEO Ecommerce Tips for Success

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Working on SEO for ecommerce sites requires a lot of technical changes and understanding how Google and Bing work. Here is how I go about ecommerce SEO by creating a blueprint, measuring success after changes, and focusing on log file analysis to discover new opportunities. These are not the only things you need to do, but this should act as a good path to follow for your site.

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SEO Ecommerce Tips for Success

  1. 1. Ecommerce SEO Tips for Success By: Greg Kristan
  2. 2. Table of Contents Snapshot Snapshot of Current Success Create Create an Audit to Develop a Strategy Fix Fix Major Technical Restrictions to Drive Traffic Block Block Unnecessary Pages to Keep a Clean Path for Google and Bing Disavow Disavow Bad Links in Google and Bing Continue Continue to fix 404 Errors and Drive More Authority to Main Pages Study Study Log Files to Find New Opportunities
  3. 3. Current Success
  4. 4. Create an Audit (Blueprint of what Needs to Be Worked On)
  5. 5. Close the Gap with a Technical Fix (Canonical)
  6. 6. Results in Positive Performance Next Year
  7. 7. Blocking Pages That Shouldn’t Be in the SERP
  8. 8. Update Disavow Files for Search Engines
  9. 9. Clean up 404’s on Desktop and Mobile in Google
  10. 10. Clean up 404’s in Bing
  11. 11. Reduced Unnecessary Pages Indexed by Bing
  12. 12. After Technical Fixes on Bing FW 22 Traffic up 10% YoY From Fiscal Weeks 22-37 Traffic up 16% YoY 2,500 3,000 3,500 4,000 4,500 5,000 5,500 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 Bing Organic Traffic 2016 2017
  13. 13. Broken Link Builder • Continuously monitor your backlink profile for links going to 404 pages • Reach out to third party’s to update the link, or create a redirect rule to transfer link equity to the appropriate page
  14. 14. Study Log Files to Find New Opportunities