100% owned proprietary mobile technology covering the entire mobile services value chain</li></li></ul><li>3<br /><ul><li>Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast interactive mobile services
Privately owned (£78m revenue in 2009) and 160 employees
Regional offices in UK: London, Manchester and Newton Abbott
Offices in the US, Canada, Australia and South Africa
100% owned proprietary mobile technology covering the entire mobile services value chain</li></li></ul><li>Our Technology<br />4<br />Mobile publishing <br />Kilrush mobile web platform<br />Flexible solution for mCommerce<br />Enterprise Communications<br />MIG Enterprise enables cross platform marcomms (SMS, MMS, mobile web, app, email) <br />Loyalty solutions <br />Customer retention and acquisition<br />Data capture and analysis<br />Specialist mobile loyalty tools <br />Messaging and payments <br />High speed messaging gateway<br />Mobile payments on all UK operators<br />Applications<br />Dedicated UK based application team<br />Specialist capability across iOS, RIM, Android, Nokia, others<br />February 10, 2011<br />
Our Services and Platforms<br />Cross Platform Digital Delivery: all your digital requirements delivered and built to your be-spoke requirements, using our component based platform. Delivering a cost effort solution every time and making it easier to manager<br />Publishing: mobile internet and application publishing platform, capable of delivering premium applications and mobile sites working across all application stores and devices<br />Campaign Management: a choice of self or managed service for all your mobile messaging requirements using a proven online tool<br />Value Creation Team: A dedicated interactive team who support in the design and ideas process of clients proposition and constantly review our offering<br />5<br />8<br />
Case Studies - Mobile operator clients <br />18<br />My Page<br />MIG runs this popular mobile web service for Vodafone that enables customers to personalise their mobile web homepage and choose content and services they want to easily access. <br />Vodafone Marcomms<br />All Vodafone marketing mobile sites, web apps, iPhone apps and messages are generated from MIG. Our Kilrush platform was used in order to detect the users device and supply a site or service that works perfectly and makes the most of the device capabilities<br />O2 Priority<br />O2 runs an extremely successful services that lets its customers get priority access to concert tickets. MIG’s platform is used to manage the mobile web site that powers that element of the service<br />
Case Studies – Mobile marketing clients<br />19<br />Barclaycard Freedom<br />MIG works with Barclaycard for everything from strategy and innovation, consulting through to implementation. Barclaycard uses MIG’s Kilrush platform to build its sites such as the recent Freedom site<br />Walkers<br />The Pepsico Group is one of MIG’s largest partnerships. All Walkers campaigns are supported by a cross platform digital offering with all mobile services managed via the Kilrush platform.<br />Rimmel<br />Rimmelwork with MIG to manage all their mobile marketing services. Their brief to us was to launch a service that seamlessly detected a users phone and served a site that rendered perfectly for them and enabled them to enter details and request products<br />
Case Studies - Content publishing clients <br />20<br />Ministry of Sound<br />MIG worked with MOS to develop a highly accessible app design that is fully integrated into their transactional ticketing system , radio and social networking pages<br />News International<br />MIG is New International’s dedicated application partner. Most recently MIG developed a proprietary publishing system to support a premium iPad app for The Sun that is updated daily<br />Perform Group<br />Perform Group are the leading online provider of sports video content. MIG powers their mobile sites including most recently the launch of Chelsea FC on mobile web and iPhone app<br />
Case Studies - Transactional clients<br />21<br />ITV<br />MIG delivered a brand new voting web app for ITV’s Dancing on Ice 2011. <br />The web app, built using MIG’s Interactive Broadcast Platform (IBP), is an industry first allowing consumers to purchase credits for votes on shows via their internet connected mobile devices. 11<br />My O2<br />The My O2 application is one of the most successful applications O2 has launched to date. Currently more customers use the application to check their phone bill than via the O2 website with further enhancements to come. <br />M&S<br />M&S has grown into a significant partnership for MIG. For one of our early projects MIG spent considerable time with M&S designing a site that enables users to navigate 30,000 products on their mobile. The result has been a huge success with impressive conversion rates and monthly revenues<br />
22<br />Thank you for taking time to look through the presentation, if you would like any further information or would like to book an appointment to talk more about your companies mobile strategy and how MIG can help your company, contact us on;<br />Greg Snook<br />Business Development Executive<br />Email – email@example.com<br />Tel – 0207 921 5388 dd<br />
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