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1




   Mobile Interactive Group
   mCommerce Presentation




 Greg Snook
 Business Development Executive



For more information contact greg.snook@migcan.com or tel: 0207 921 5388
2




 Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast
   interactive mobile services

 Privately owned (£78m revenue in 2009) and 160 employees
 Regional offices in UK: London, Manchester and Newton Abbott
 New offices open in the US, Canada, Australia and South Africa
 100% owned proprietary mobile technology covering the entire mobile services value chain
3




Our Mobile Business


                      Mobile Web & Apps

     Technology       Mobile CRM & Comms
                      Interactivity & Messaging
                      mCommerce & Payments




                      Digital Design & Build


     Digital
                      Cross Platform Loyalty
                      Live Event Technology
                      Mobile Marketing & Strategy




                      Mobile Advertising Platform


     Advertising      Media Sales & Campaign Management
                      Rich Media Innovation
                      Creative Build & Development
4


Our core Skillsets

                • We help clients understand how to use the many elements of the mobile
    MOBILE        ecosystem to help them achieve their business goals and objectives
   STRATEGY



                • We help clients integrate mobile platforms into their existing systems and
  INTEGRATION     business processes


                • We have an in-house design and UX team focussed on delivering the ultimate
  DESIGN / UX     consumer experience across multiple mobile platforms



   BUILD &
                • We build and develop award winning mobile applications and mobile websites
   DELIVERY



                • We use our understanding of the mobile advertising marketplace, mobile search
  PROMOTION       and the use of SMS to drive uptake of your mobile products and services
5




Our Clients
6



Mobile Design and User Experience

                           Overview

                           Launched in May 2010, Your M&S mobile is a full retail site for Marks
                           and Spencer, and as such represents the first large-scale deployment
                           to the mobile web by a UK retailer. The site features the complete set
                           of product ranges, account management and store locator.


                           Strategy

                           M&S had decided on a technology route for the site build, but
                           requested New Toy to define a set of visual standards and design
                           guidelines for the site that accurately reflected, and even enhanced,
                           the world-famous brand.


                           Results

                           The site has been launched to very positive response,
                           especially regarding its look and feel



                          “...overall site design and navigation is excellent”
                                                                               eConsultancy
7



Mobile Applications

• Thinking
      –   Create a self-service account management tool for O2 customers (this is
          massively successful)




• Features
      –   Initially built using a screen scraping solution that removed vast amounts
          of integration time from O2
      –   Moved to a full API feed based solution when this functionality was made
          available by 02
8



Mobile internet + strategy

                             Overview

                             Rimmel’s media agency, OMD, asked MIG to develop a mobile strategy
                             to provide fresh and engaging mobile content and keep Rimmel fans
                             coming back for more.

                             Strategy

                             We designed a dynamic mobile web site that refreshed with their
                             product release schedule every 6-8 weeks. Content included access to
                             free samples, video downloads of Rimmel brand ambassadors (Kate
                             Moss, Sophie Ellis Bextor, Lily Cole) how-to make-up tips, social
                             content, application downloads and more.

                             Results

                             Over 40%of users on the site go on to download or register

                             Over 1/3 of CRM scheme members return to the site monthly

                             145,000 downloads...so far

                             Winner – Best Use of Mobile, Festival of Media, Valencia 2010
9
10
11



Retailers typically lag behind consumer demand for mobile commerce



• Consumer demand for mobile commerce is ahead of retailer supply

• 22.95m people (51% of UK mobile users) have bought via their phones

• 26.55m (59%) have used mobile media such as apps.

• Research by the IAB, AIME and IMRG found only 20% of the UK’s most
  popular retailer websites were optimised for mobile.

• The survey also found that 16% of people are more likely to complete a
  purchase if the user experience on mobile is easy.
12




Thank you for taking time to look through the presentation, if you would like any
further information or would like to book an appointment to talk more about your
companies mobile strategy and how MIG can help your company, contact me on;

Greg Snook
Business Development Executive
Email – greg.snook@migcan.com
Tel – 0207 921 5388 dd

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Mig Introduction Retail

  • 1. 1 Mobile Interactive Group mCommerce Presentation Greg Snook Business Development Executive For more information contact greg.snook@migcan.com or tel: 0207 921 5388
  • 2. 2  Mobile Interactive Group (MIG) is the UK market leader in the provision of broadcast interactive mobile services  Privately owned (£78m revenue in 2009) and 160 employees  Regional offices in UK: London, Manchester and Newton Abbott  New offices open in the US, Canada, Australia and South Africa  100% owned proprietary mobile technology covering the entire mobile services value chain
  • 3. 3 Our Mobile Business Mobile Web & Apps Technology Mobile CRM & Comms Interactivity & Messaging mCommerce & Payments Digital Design & Build Digital Cross Platform Loyalty Live Event Technology Mobile Marketing & Strategy Mobile Advertising Platform Advertising Media Sales & Campaign Management Rich Media Innovation Creative Build & Development
  • 4. 4 Our core Skillsets • We help clients understand how to use the many elements of the mobile MOBILE ecosystem to help them achieve their business goals and objectives STRATEGY • We help clients integrate mobile platforms into their existing systems and INTEGRATION business processes • We have an in-house design and UX team focussed on delivering the ultimate DESIGN / UX consumer experience across multiple mobile platforms BUILD & • We build and develop award winning mobile applications and mobile websites DELIVERY • We use our understanding of the mobile advertising marketplace, mobile search PROMOTION and the use of SMS to drive uptake of your mobile products and services
  • 6. 6 Mobile Design and User Experience Overview Launched in May 2010, Your M&S mobile is a full retail site for Marks and Spencer, and as such represents the first large-scale deployment to the mobile web by a UK retailer. The site features the complete set of product ranges, account management and store locator. Strategy M&S had decided on a technology route for the site build, but requested New Toy to define a set of visual standards and design guidelines for the site that accurately reflected, and even enhanced, the world-famous brand. Results The site has been launched to very positive response, especially regarding its look and feel “...overall site design and navigation is excellent” eConsultancy
  • 7. 7 Mobile Applications • Thinking – Create a self-service account management tool for O2 customers (this is massively successful) • Features – Initially built using a screen scraping solution that removed vast amounts of integration time from O2 – Moved to a full API feed based solution when this functionality was made available by 02
  • 8. 8 Mobile internet + strategy Overview Rimmel’s media agency, OMD, asked MIG to develop a mobile strategy to provide fresh and engaging mobile content and keep Rimmel fans coming back for more. Strategy We designed a dynamic mobile web site that refreshed with their product release schedule every 6-8 weeks. Content included access to free samples, video downloads of Rimmel brand ambassadors (Kate Moss, Sophie Ellis Bextor, Lily Cole) how-to make-up tips, social content, application downloads and more. Results Over 40%of users on the site go on to download or register Over 1/3 of CRM scheme members return to the site monthly 145,000 downloads...so far Winner – Best Use of Mobile, Festival of Media, Valencia 2010
  • 9. 9
  • 10. 10
  • 11. 11 Retailers typically lag behind consumer demand for mobile commerce • Consumer demand for mobile commerce is ahead of retailer supply • 22.95m people (51% of UK mobile users) have bought via their phones • 26.55m (59%) have used mobile media such as apps. • Research by the IAB, AIME and IMRG found only 20% of the UK’s most popular retailer websites were optimised for mobile. • The survey also found that 16% of people are more likely to complete a purchase if the user experience on mobile is easy.
  • 12. 12 Thank you for taking time to look through the presentation, if you would like any further information or would like to book an appointment to talk more about your companies mobile strategy and how MIG can help your company, contact me on; Greg Snook Business Development Executive Email – greg.snook@migcan.com Tel – 0207 921 5388 dd