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what
       . CONTENT?
       is
content CREATOR
CONTENT IS CHANGING…
your content
SUCKS
some of our content
kinda   SUCKS
how much CUSTOMER
is in your CONTENT?
what people can
teach pros about
CONTENT
mass
communications
masses of communicators
generation
         c
everybody is a media
outlet
what people can
teach pros about
CONTENT
what is CONTENT   ?
content is SOCIAL CURRENCY
content is CONNECTIONS
content is COLLABORATION
CURATION is content
content takes on NEW FORMS
the basic unit of content
       is getting smaller
YOUR CONTENT
ATTENTION is the scarcest commodity
content is an OPEN LOOP
everything is open to
interpretation
ME
               www.gregverdino.com (blog)
                   @gregverdino (twitter)
what    facebook.com/gregverdino (f...
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
What Is Content?
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What Is Content?

My presentation for the 2010 Custom Content Conference (Nashville, TN) focusing on some ideas from microMARKETING: Get Big Results by Thinking and Acting Small.

What Is Content?

  1. 1. what . CONTENT? is
  2. 2. content CREATOR
  3. 3. CONTENT IS CHANGING…
  4. 4. your content SUCKS
  5. 5. some of our content kinda SUCKS
  6. 6. how much CUSTOMER is in your CONTENT?
  7. 7. what people can teach pros about CONTENT
  8. 8. mass communications
  9. 9. masses of communicators
  10. 10. generation c
  11. 11. everybody is a media outlet
  12. 12. what people can teach pros about CONTENT
  13. 13. what is CONTENT ?
  14. 14. content is SOCIAL CURRENCY
  15. 15. content is CONNECTIONS
  16. 16. content is COLLABORATION
  17. 17. CURATION is content
  18. 18. content takes on NEW FORMS
  19. 19. the basic unit of content is getting smaller
  20. 20. YOUR CONTENT
  21. 21. ATTENTION is the scarcest commodity
  22. 22. content is an OPEN LOOP
  23. 23. everything is open to interpretation
  24. 24. ME www.gregverdino.com (blog) @gregverdino (twitter) what facebook.com/gregverdino (friends) facebook.com/micromarketing (fans) greg.verdino@powered.com (email) 631.747.1451 (phone) www.powered.com (work)

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