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Tavel’s Hierarchy of Engagement The The Hierarchy of Engagement

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Tavel’s Hierarchy of Engagement

The Goal
B $]; B+ An enduring, multi-billion dollar company.
usiness
Level 3
Self" . As users engage, they create virtuous loops in
Perpetuatmg the product.
Level 2

Product should get better the more it’s used.
Users have more to lose by leaving the product.

Level 1

Focus on growing users completing the
core action.

Retaining users

Growing engaged users



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