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After 3 Years: Monthly Active The Hierarchy of Engagement

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After 3 Years:

Monthly Active Users (M)

as Company A:
‘° 5M new users per month,
80% monthly retention

35
SD

25

—campany A

2° Company B:

" 2.5M new users per

5 month, 95% monthly
0 retention

1 2 3 4 5 6 7 8 9 10111213141516171819202lZ2Z324252627282930313233343536

10

Company A = 25M users Company B = 42M users

greylockpartners.

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