1. Ethan Giffin
Groove Commerce
August 25, 2011

2. With over a decade of industry experience in eCommerce, Ethan E. Giffin
SEO and the dynamic technologies that drive them Ethan CEO & Founder
Giffin founded Groove Commerce to be a boutique web
ethan@groovecommerce.com
agency that provides enterprise class service for online
Twitter: @Opie
retailers.
This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, Magento Imagine, eTail, Search Engine
Strategies (SES), SMX, American Marketing Association,
PubCon and Ad:Tech.
Currently, as CEO Ethan is leading the charge as an Award
Winning Magento partner.
August 2011 July Webinar | 'Tis the Season with Magento

3. August 2011 July Webinar | 'Tis the Season with Magento

4. August 2011 July Webinar | 'Tis the Season with Magento

5. Audit your Category & Brand Pages
Add the Holiday Touch to your Logo
Winterize Your Theme
Optimize your 404 Error Page
Add Holiday Words to your Site Search
Enable your Wishlists
August 2011 July Webinar | 'Tis the Season with Magento

6. August 2011 July Webinar | 'Tis the Season with Magento

7. August 2011 July Webinar | 'Tis the Season with Magento

8. Monitor Your Site
Review Transaction Levels
Look for 404’s
Decrease Load Time
Add Additional Servers
August 2011 July Webinar | 'Tis the Season with Magento

9. August 2011 July Webinar | 'Tis the Season with Magento

10. August 2011 July Webinar | 'Tis the Season with Magento

11. Don’t Give Away the Farm
Feature Gift Cards on the Home Page
Go Big on Black Friday & Cyber Monday!
Email, Email, Email
Make Sure Your Aligned with Social Media!
August 2011 July Webinar | 'Tis the Season with Magento

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16. Clearly Show Shipping Deadlines
Offer Flat Rate Shipping
Clear Explanation on Returns
Increase Returns Timeframe
Add Additional Hours for Customer Service
• Phone
• Live Chat
August 2011 July Webinar | 'Tis the Season with Magento

17. August 2011 July Webinar | 'Tis the Season with Magento

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19. August 2011 July Webinar | 'Tis the Season with Magento

20. Start Pushing for Reviews Now
Winterize your Facebook/Twitter
Push Offers & Gift Ideas Socially
Create Urgency in your PPC
Add Words Like ‘Gift’ to your PPC
Send a Holiday Thank You Email
August 2011 July Webinar | 'Tis the Season with Magento

21. Free 30 Minute Holiday Prep Consultations for Qualified Companies
Email: robyn@groovecommerce.com
August 2011 July Webinar | 'Tis the Season with Magento

22. Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
2400 Boston Street,
Services include: Suite 320,
Baltimore, Maryland 21224
• eCommerce Website Design
• Magento Development & Integration www.groovecommerce.com
800.564.9826
• Social Media Marketing
@GrooveCommerce
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting
August 2011 July Webinar | 'Tis the Season with Magento

23. August 2011 July Webinar | 'Tis the Season with Magento