[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions

9 Blogging Tips for 2013:
How to Increase Blog Traffic &
Conversions
December 2012

December 2012 Webinar | How to Increase Blog Traffic & Conversions

Your Host and Panelist

Ethan Giffin Mack McGee
CEO VP Sales & Marketing
Groove Commerce Groove Commerce
Panelist Host


About Groove Commerce
Our goal is to bridge the gap between
marketing and technology and deliver a user-
friendly, high converting product to each one of
our clients.
www.groovecommerce.com
Services include: 800.564.9826
• Website Design @GrooveCommerce
• Magento Development & Integration
• Inbound Marketing Services
 Social Media Marketing
 Pay Per Click Management
 Search Engine Optimization
• Email Marketing
• Site Analysis
• Conversion Consulting


Poll #1


Today’s Agenda
• Inbound Marketing and Blogs
• Why are Blogs Important to You?
• How Consumers Research and Shop Online
• 9 Content Ideas for Great Blogs in 2013
• As Always… Plenty of Q&A!


Why Are We Doing
This Webinar?


I was Beyond Frustrated….

Over 700 Hours
Per Year
Producing
Content…
And Traffic Was
Flat!


Yet Six Months Later

We’re Climbing Stairs…


Poll #2


Blogging and Inbound
Marketing?


Traditional Marketing =
Where businesses push their
outbound messages at
customers via
tv, telemarketing, radio and
trade shows

Inbound Marketing =
Where businesses pull
relevant prospects toward them
through search engines and
social media and then nurture
them via email.


Some Elements of Inbound

Pay Per
Search Click
Social
Engine
Media
Optimization

Public Conversion
Relations Optimization

Blogging & Inbound Email
Content
Nurturing
Strategy Marketing


78%
of Internet users conduct product research online.

of US consumers spend
1/3 three or more hours
online every day and growing.

SOURCE: THE MEDIA AUDIT, OCTOBER 2010

Companies that blog get

55% more
website visitors.

SOURCE: HUBSPOT, 2010

What is a Blog?


Content on a Page.
That’s It!


Why Are Blogs Important?
• They Build Trust with your Customers
• It Can Jumpstart a Conversation
• You Get to Exercise Your Creativity
• Lots of Organic Search Traffic
• Opportunity to Become Industry Thought Leader
• You’re Probably Doing Cool Stuff that
the World Needs to Know About!!


Blogging – Frequency Wins


Blogging Frequency & Sales

Companies That Blog
Close More Deals!
Weekly – 53% More Likely
Twice Weekly – 63% More Likely

I’ll Take Those Odds…


How Does
Google Work?
AKA
How Find Things to Blog About


Poll #3


Anatomy of the SERP
Search Query
= Keyword

Paid Ads Paid Ads
(PPC) (PPC)

Organic Results
(SEO)


Why Are Blogs Important
• Google Autocomplete
• Changed the Game
• Suggestions Based On Real Searches
• Suggestions Can Vary By Region & Language
• Different Results if Logged In
• Previously Searched Suggestions

Need More Insight? Read SearchEngineLand’s:
How Google Instant’s Autocomplete Suggestions Work
http://groov.co/SiazxC


The Search That Set Off a Storm…


Don’t We Have
Content About This?


Yup! Look at our Blog…


Do We Rank on
Pages 1-3?


Nope! With A Few of Tweaks…
• Old title: Developer’s Toolbox: Need to Speed Up Your
High-Traffic Magento Site? Start Your Nginx!
• New Title: Developer’s Toolbox: Nginx vs. Apache for
Magento Sites
• 2-4 Uses of “Nginx vs. Apache”
• 2-4 Uses of “Magento”
• A Handful of Google +1’s and FB Likes
• Probably Page 1 Result


Don’t Believe Me?


eCommerce
Web Design Trends


#1 Ranking…


#2 Ranking


The Result?


So Far This Year…


So What
Keywords Describe
You _____?

9 Content Ideas
for Great Blogs
in 2013


Project Cost and Price
• What Questions are Prospects and Clients Asking You?
• How long do typical ___ projects take?
• What do typical ___ projects cost?
• What do ___ take to create?


99 Problems But But a Blog…
• What are the Typical Problems with your Industry or
Products?
• Top Samsung TV problems
• Top 5 Magento Problems
• 6 Most Common Wordpress Problems


Versus and Compare
• Prospects are Always Looking for Education
• Best Buy vs. HH Gregg
• Coke vs. Pepsi
• Wordpress vs. Drupal
• Magento vs. ___


Top 5 Lists and More Lists
• Top 5 Dishwashers under $500
• 8 Reasons to ___
• 65 Ideas for ___
• 5 Tips with ___
• 10 Tools You Must Have to ___


Create an Interview Series
• Reach out to Industry Leaders You Respect
• 4-6 Questions in Word Format
• You Link to Them (*SEO Hint - Everyone Loves a Link)
• They Link Back to You…
• Social Promotion!


Humans Love Secrets
• The Secret Guide to ___
• Cracking the ___ Secret…
• 6 eCommerce Secrets You Never Knew


Industry Events & News
• Show Your Thought Leadership
• Provide Industry Commentary
• Conference Previews or Recaps
• Must be Agile and Fast to Market


Show Your Experience
• Let Prospects Know Your Project and Industry Experience
• Create “How To’s”
• Not too Technical or Detailed
• How to Integrate Wordpress and Magento


The Best of the Year / Top…
• Create Industry Lists
• Become Your Industry’s Judge
• The Best of 2012 / The Top for 2012
• Top eCommerce Websites of 2012


Poll #4


Now for Q & A Time!

Questions? Contact Us
info@groovecommerce.com | 800.564.9826
@GrooveCommerce


[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions

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[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffic & Conversions

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