Mobile Apps Unlocked Vegas 2016 Thursday, May 5 Retention Breakout Session — 11:00am - 11:20am Join Jampp, OLX and LetGo for a conversation on user retention in one of the most heated verticals in mobile — classifieds. The world's leaders will go over some of their best strategies and tactics in the war of acquiring and retaining both sellers and buyers, sharing concrete examples from the US, Europe and South America. Together they will discuss the main challenges they foresee in the coming months, and answer questions from the audience. Joana Picq, Head of International Business Development @ Jampp Adrián Sarasa, User Acquisition Manager @ Letgo Maciej Słoma, Online & Mobile Marketing Manager @ OLX

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What is ?
+40 Countries

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Classifieds - Hot hot hot!

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Time of War - Volume VS Quality

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Retaining users against heavy competition
Offline advertising
Mobile User Acquisition
Retention & Engagement
Product, tracking, analytics
Cross-disciplineeffort

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Picking the right time and
weapon to strike!

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Can RETARGETING help?
RTGT Launch

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Is DPA worth picking a war with
the product team…?

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Deep LinkSegment A
Are these the droids you are looking for…?

10. Seamlessly acquire, engage & retain
your mobile app users outside the
Facebook world.
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11. Thank you!