One of the most influential advertising campaigns in recent Tampa history was the culmination of extensive research that focused on the most important asset a newspaper has: its customers. Tampa is a two newspaper town. The Tribune needed a way to differentiate itself from the competition and turned its ears to the people who read the paper for guidance. The community spoke and Grownman Brand listened. What resulted was a campaign that built on the Tribune's 100 year history by showing its readership a glimpse of themselves in stories that depicted life in the Tampa Bay area.

1. Life. Printed Daily.
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2. It's there when you wake up in the morning, when you go to sleep at
night, and all the hours in between. It's the food you eat, the water you
drink, the air you breathe.
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It's your relaxation. Your imagination. Your obsession. It's your town, your
nation, your world. A symbol of your freedom. A privilege. It's your life.
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And it's in focus in the pages you touch--the pages that touch you.
Offering you a daily account of the events, issues and trends that matter
to you most.
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That's the Tampa Tribune.
Life. Printed Daily.!
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3. One of the most influential advertising campaigns in recent Tampa history was the
culmination of extensive research that focused on the most important asset a
newspaper has: its customers. Tampa is a two newspaper town. The Tribune needed a
way to differentiate itself from the competition and turned its ears to the people who
read the paper for guidance. The community spoke and Grownman Brand listened.

4. What resulted was a campaign that built on the Tribune's 100
year history by showing its readership a glimpse of themselves in
stories that depicted life in the Tampa Bay area.

5. Click here to view more of GMB’s
extensive work with the Tampa Tribune.