Awareness and demand generation are the primary activities of every marketing program. Awareness primes the pump by keeping the brand top-of-mind so you are considered when a consumer is in the buying cycle. The promotion helps to bring it all home by causing the consumer to take action. Marketers love promotions because they are easy to measure and demonstrate return on investment (ROI). For the most part, promotions are considered to be uncool by advertising people who favor a more artistic marketing message. Here at GMB we believe that promotions can be in-brand, fun and cool, but still accomplish the mission of gathering data and turning that data into sales.

1. Sales Promotions
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2. Anyone can hold an RV sales event, but how
many have you ever been to that had a rock
climbing wall and a clown who juggles knives
and flaming bowling pins? Didn't think so.

3. RV's, food, fun, and gators (real ones) in a one-of-a-kind sales
event in Tucson Arizona.

4. When three great brands combine their superpowers,
great things can happen. SylvanSport provided the
product for a give-a-way. Outside Magazine provided
the channel. Lazydays orchestrated the strategy that
resulted in more than 35,000 entries/leads. The
partnership proved to be a marketer's dream.
GO outside and play

5. The Road to Savings
As part of a campaign to explain how much a person can save by banking at Suncoast
Credit Union, we created a sweepstakes whose grand prize was a 2014 Subaru XV
Crosstrek. Each of our ads had a "Save more for Life with Suncoast" message, as well as a
strong CTA inviting users to visit the credit union's website to register for a chance to win
the car. At the website, users were reminded of the research-proven truth that banking at
Suncoast can save a family with multiple Suncoast products as many as $1040 per year.