Is highly targetable

Can be personalized

Is tangible—and tactile

Is familiar and multiple formats make it versatile

Email

Webinars

Training

Social

Linekdin

Facebook

Twitter

Small Box

Literature

Premiums

Product

Digital

Commercial

Offset

Presort

Classes

Whitepapers, Articles,

Webinars

Workforce training

Technology to support

New marketing offerings

Customer recognized partner not vendor

Collateral

Average Duration: 10 minutes

First & Last Name

Birthday

Interest articles,

Images,

Membership status,

Spends a lot of time at the races,

Replied to a survey and said that the food was a bit expensive,

IF income ≥ 50,000AND income ≤ 100,000AND children ≥ 2 THEN picture = luxury van

IF state = COTHEN background = mtns

IF income ≥ 120,000AND children = 0THEN picture = sports car

IF state = PATHEN background = city

Generate interest in your brand

Build your brand

Loyalty

Position your company

Customer Service

Add social bookmark links to your most important web pages and/or blog posts to improve sharing.

Build blogs and teach conversational marketing and business relationship building techniques.

For every video project purchased, ensure there’s an embeddable web version for improved sharing.

You can reach a large amount of people

Position yourself as a thought leader

Communicate and engage in another marketing channel

Works best when you are consistent – thus, what will you post?

Seek out prospects and customers and information that is relevant to you and them

Share information! Be a thought leader, be yourself, show the human side of your business

Variety: Pictures, links, videos

Use tracking tools like ilnk.me, bit.ly, budurl.com or other

A free social network used by people & companies

Companies can host pages and groups to self-promote

Put forth the “human” side of your company

Allows you to post articles, videos, pictures, and more about your business

Stay on “top of the mind”

Event Promotion: Open House? Webinar?

Weeding through the spam (fans, games)

Not obvious how to measure success

A name

i.e. Facebook.com/interlinkONE instead of Facebook.com/Users/1548787

Seek out friends and fans

Share information! At least post two items a week

video sharing website on which users can upload and share videos.

http://www.youtube.com

Helps improve search engine rankings

Adds another channel to your marketing efforts

Display “personal” side of company

Create viral marketing opportunities

Time spent getting videos done

Keep videos short – 1 to 3 minutes

Keep up variety: from educational to funny

A business-oriented social networking site mainly used for professional networking.

Has more than 43 million registered users, spanning 170 industries.

Use the question and answer section to find and provide help

Become active in the groups!

Just do it.