1.
Presentation Information
 Presentation Title: Connect, Build, Sustain: Growing Your Business with Social Media
 Subject Matter: Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
 Date: Friday, November 9th
 Time: 2:15 p.m.–3:00 p.m.
 Location: Loews Coronado Bay Resort – Room TBD
 Audience: Label Printers – Executive Level

2.
2012 LPIA INNOVATION CONFERENCE
Connect, Build, Sustain: Growing
Your Business with Social Media
John Foley, Jr.
CEO, Grow Socially and interlinkONE

3.
First… THANK YOU!
• For Being Here!
• For Being Willing to
Learn and Engage!
• For Liking My Boston
Accent!

4.
Today’s Overview
• Brief Introductions
• The Marketing Landscape
• How You Can Find Social Media Success
• Final Thoughts and Questions

5.
Brief Introductions

6.
Intro: John Foley, Jr.
I love
• Grow Socially, Inc. Mar(H)keting!
– Online Marketing/Social Media
– Plan, Manage, Execute and
Measure
• interlinkONE
– Enterprise Marketing
Management Software
– Plan, build, manage, execute and
measure all marketing activities

7.
Accolades
• Jetsetter Status on FourSquare
• Ranked #16 as a Top CMO on Twitter in 2012
• 2nd runner up for this year’s B2B Twitterer of the
Year Award for the B2B “Boss Tweet” Personality
Category
• One of the 50 most influential people in Sales
Lead Management by SLMA in 2012

8.
The Books

9.
Keep Your Phone On!
• Feel free to Tweet, Post, Update,
Email, take notes, photos, and more!
@JohnFoleyJr

10.
Get Involved!
• Grab your handout card! I want feedback!
I hope you’ll participate!!

11.
Ready to Get Involved?
• POLL Question #1:
Are you currently using social
media in your marketing
efforts?
View Results: http://ilnk.me/LPIANow1

12.
Opportunities
1. Improve your own marketing
2. Help your customers and prospects
with their Marketing.
Psssst – Their Marketing SUCKS too!

13.
The Marketing Landscape

14.
Online Marketing Statistics
1 Billion Users on Facebook
400 Million Tweets Sent Per Day
72+ Hours of Video Uploaded every minute
170 million users
12 million users… and it’s addictive!
80 million users… and sold for $1 billion!
2 million searches per minute
NOTE: As of July 2012: http://www.mediabistro.com/alltwitter/social-media-users_b22556
and http://searchengineland.com

15.
What is Inbound Marketing?
“Inbound marketing is a strategy that focuses on attracting
prospective customers by offering useful information.”
http://en.wikipedia.org/wiki/Inbound_marketing

16.
What Inbound Marketing Enables Us To Do
• Connect with Prospects and Customers
• Build Relationships by Sharing Relevant
Information
• Sustain a steady lead-generation funnel
and sales pipeline!

17.
Inbound Goal: Drive INQUIRIES!

18.
How YOU Can Find
Social Media Success

19.
What’s your Social Media
viewpoint?
• Community
• Conversation
• Networking
• Marketing
• Relationships
• Customer Service
• Immediate Information
• Platform

20.
Optimize / Social Friendly
Get Noticed eNewsletter Sign-Ups
White Papers
Offers
Emails
Polls
Blogs
Landing Pages
Engage
and
Nurture
START with MKTG Engage
Plan and
Integrated Multi-Channel Marketing Nurture
Product?
Content Development - Action - Publish - Engage – Service?
Converse - Share - Asset?
Social Media - Blogging - Analytics -
Content Mgmt - SEO

21.
Plan! Strategy before Tactics!
Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?

22.
More than PR! Focus on Conversations
• Twitter
– Hashtags
– Retweets
– Twitter Chats
• Facebook:
– Questions/Polls
– Invite Comments!
• LinkedIn
– Groups
– Discussions
• Blog – Posts and Comments

23.
How to Measure Success?
• How many
– Downloads
– eNewsletter Sign-Ups
– Blog Comments
– Questions
– Shared Links
– Re-Tweets
– Followers
– Site Traffic

24.
Ready to Get Involved?
• POLL Question #2:
Which social network has
provided the best results for
your business?
View Results: http://ilnk.me/LPIANow2

25.
Next… Specific Business Building Tips
• LinkedIn
• Facebook
• Twitter
• YouTube
• Foursquare
• Pinterest

26.
LinkedIn Tip: Update your Status Daily!

27.
LinkedIn Tip: Complete Your Profile
• Industry &
Location
• Current
Position
• Past Positions
• Education
• Skills
• Photos
• Connections

28.
LinkedIn: Company Page

29.
Facebook: Showcase Your Brand!
• Utilize the Cover Photo and About message

30.
Facebook: Post a Variety of Content

31.
Facebook Advertisements Can Work!
Target Facebook Users
to Reach Your Audience!

32.
Twitter: Personal and Company Pages

33.
Twitter: Advanced Search Feature
https://twitter.com/search-advanced

34.
Tip: FollowerWonk.com to Find People

35.
YouTube: Tips for Success
• Feature variety of
employees, mix
up the tone
• Experiment with
different
backdrops,
scenes, etc.

36.
Pinterest: Hype or Goal-Achiever?
• Visually tell the story of your brand!

37.
Don’t Forget! Align Tactics with Goals
Tactic Goal Key Steps
Facebook Fan page Increase awareness of Post once a day; Custom
services, generate leads Tab for demo registration
Twitter company page Become a thought Post multiple times daily;
leader, provide support share marketing-related
news; active listening
YouTube Profile Humanize brand; create Film weekly video of
demand employee(s); create
screencasts of customer
successes
Pinterest Drive website traffic! Create boards to
highlight portfolio work

38.
Remember: Website is Home Base!
Integrating content creation, distribution, customer
engagement, and measurement of your marketing efforts
can increase campaign effectiveness.

39.
Final Thoughts and
Questions

40.
Success Depends on All of These Items!

41.
This Takes Planning: Calendar #1
Announce Mail
Send out on website -Monthly
flyers to
Newsletter
clients
Email
eNewsletter
(Announce)
Tell
Expo Event
colleagues
8AM-6PM
you’re
attending
Send thank Enter new
you cards contacts in
Excel

42.
This Takes Planning: Calendar #2
Create Announce Announce on Mail
Send out Post, Link on website & -Monthly
flyers to back to Newsletter
clients website
Comment on Connect with Share event Email
event’s Keynote article on eNewsletter
page Speakers on (Announce)
Announce Tell
Share event Join in on Expo Event
booth # colleagues
article on event’s 8AM-6PM
with you’re
hashtag
video post attending
Send thank Enter new
Follow-Up Share Friend new
you cards contacts in
with speaking contacts on
Excel
presentation
Post & Post on
Pictures

43.
Inbound and Outbound Marketing
Work Together
COMPANY
WEBSITE
Social Whitepapers,
Media eBooks
3500 Downloads
Visitors
SEO eNewsletter
Sign-Ups
DM/Flyer 2000
Visitors Comments &
Questions on
CRM
E-mail
Blog
800
Links Visitors Info/Inquiries
Other 100 Webinar
Visitors Sign-Ups

44.
Wrap Up
• Start with a Plan
• Create an Online
Marketing Strategy
• Incorporate Social
Media into all of your
Marketing Efforts
• Measure the Results!

45.
Resources for You
• Free White Paper on Inbound Marketing!
• http://InboundMarketingWhitePaper.com

46.
Contact Grow Socially
• Sales@GrowSocially.com
• 1.800.948.0113
• Twitter.com/GrowSocially
• http://GrowSocially.com

47.
Q & A / Contact Me!: http://ilink.me/JR
QR Code
iFlyMobi.com

48.
THANK YOU!