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What’s new with Social and Mobile Media for Prospecting and lead Generation John Foley, Jr CEO – interlinkONE, Inc. CEO/CMO – Grow Socially, Inc.

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Who am I? <ul><li>My Roles: </li></ul><ul><li>Responsible for well being of our employees and customers. </li></ul><ul><li>Company growth and profitability </li></ul><ul><li>Please visit www.growsocially.com for more information. </li></ul>@johnfoleyjr John Foley, Jr. CEO/CMO

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Keep your phone on! <ul><li>Feel free to Tweet, Facebook, Linkedin, email, take notes, take pictures, and more! </li></ul><ul><li>#MFSA </li></ul>

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Cover Story <ul><li>Social Media Marketing Recap last presentation - MFSA </li></ul><ul><li>What's New with Social Media </li></ul><ul><li>Social Media Prospecting and Lead Generation </li></ul><ul><li>Mobile Media - What's to know </li></ul><ul><li>Mobile Media Prospecting and Lead Generation </li></ul>

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MFSA 2009 How to Grow your Business using Social Media Recap <ul><li>We learned the basics of: </li></ul>

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Better Practices Recap <ul><li>Begin </li></ul><ul><li>Actively promote your page </li></ul><ul><li>Seek out friends and fans </li></ul><ul><li>Share information! At least two items a week </li></ul><ul><li>Variety: Pictures, links, videos </li></ul>

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Social Marketing: All That Traffic, Show Me The ROI <ul><li>Social media spending projected to grow 13.2% to $1.2BB—$900MM (75%) of which is included in display—then slow going forward. Growth will hinge upon: </li></ul><ul><li>Marketer ability to measure impact of social on engagement and conversion </li></ul><ul><li>Availability and expertise of marketing staff and suppliers to lead social efforts (and to make money!) </li></ul><ul><li>Winterberry Group </li></ul>

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What We Saw in 2009 <ul><li>1. “Year of social adoption” (though not spending yet) </li></ul><ul><ul><li>Massive consumer adoption (top three social networks have grown to rank globally in the top 15 sites, by reach) </li></ul></ul><ul><ul><li>Slight decline in marketing spend due to unproven ROI </li></ul></ul><ul><li>Proliferation of “smart phones” drives mobile marketing opportunity </li></ul><ul><ul><li>Increasing consumer adoption of “smart phones” as utilization grew 72% this year </li></ul></ul><ul><ul><li>Large % increase in marketing spend as marketers followed consumer migration to mobile devices for web content and applications </li></ul></ul>Winterberry Group

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What’s New Social Media <ul><li>Better understanding of what it is </li></ul><ul><li>Strategy then tactics </li></ul><ul><li>Uniform Presence </li></ul><ul><li>Importance of integration </li></ul><ul><li>Social Media Sites to watch </li></ul><ul><li>Listening tools </li></ul><ul><li>Better products due to real business </li></ul>

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Web Users on Social Media

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# of Users

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Activities on Social Media <ul><li>Average user: </li></ul><ul><li>55 min/day </li></ul><ul><li>130 friends </li></ul><ul><li>25 posts/month </li></ul>

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It’s changing “Search”

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What’s new is OLD! <ul><li>Marketing Plan </li></ul><ul><li>Social Media Marketing Plan </li></ul><ul><li>Best Practices </li></ul>

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Strategy then Tactics <ul><li>Step 1: One: Describe the Business </li></ul><ul><li>Step 2: Two: Business Goal </li></ul><ul><li>Step 3: Where Is the Audience Cyclically? </li></ul><ul><li>Step 4: How Does the Audience Use Social Media? </li></ul><ul><li>Step 5: The One Thing </li></ul><ul><li>Step 6: How Will You Humanize the Brand </li></ul><ul><li>Step 7: How Will You Measure Success? </li></ul><ul><li>@jaybaer </li></ul>

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Uniform Presence

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Uniform Presence

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Uniform Presence

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Uniform Presence

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Uniform Presence

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Importance of integration Content/Messaging Sharing

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Driving Traffic

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Reminders for Social Media <ul><li>Listen </li></ul><ul><li>Share Content </li></ul><ul><li>Engage – Have the conversation </li></ul><ul><li>Build Relationships </li></ul>

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3 Social Media Platforms to Watch <ul><li>Just as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010. </li></ul>Google Buzz

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Foursquare <ul><li>Foursquare is a platform that allows users to “check-in” using their location to let their friends know where they are and to earn badges. </li></ul>

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Google Buzz allows you to share you find interesting while surfing the internet and also post status updates. It is all integrated through Gmail. Google Buzz

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Loopt <ul><li>Loopt allows users to find out who is around them, what there is to do in the area, and where there is to go. </li></ul>

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Social Media Listening <ul><li>Why? </li></ul><ul><ul><ul><li>Measure your efforts </li></ul></ul></ul><ul><ul><ul><li>Track all of your information you leave </li></ul></ul></ul><ul><ul><ul><li>Where are you getting the biggest impact </li></ul></ul></ul>

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Listening Tools Addict-o-Matic

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Social Media prospecting <ul><li>Social media success begins with joining communities being active and engaging </li></ul>

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Social Media Prospecting

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Prospecting <ul><li>Linkedin </li></ul><ul><ul><li>Be active in online Communities </li></ul></ul><ul><ul><li>Content that generates buzz </li></ul></ul><ul><li>Blog and feed </li></ul><ul><li>Tweet for better results </li></ul><ul><li>Post on all Platforms </li></ul><ul><li>Be consistent </li></ul>

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Lead Management 101 <ul><li>Inquiry </li></ul><ul><li>Suspect </li></ul><ul><li>Prospect </li></ul><ul><li>Lead </li></ul><ul><li>Nurturing </li></ul><ul><li>Sale </li></ul>

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Process, Tools, and Convert <ul><li>Get Noticed – Social, Web Site SEO, Blogs, and traditional, etc. </li></ul><ul><li>Funnel them </li></ul><ul><li>Landing Pages </li></ul><ul><li>Lead tracking </li></ul><ul><li>Lead management </li></ul><ul><li>Nurture </li></ul><ul><li>Analyze </li></ul><ul><li>Score and rank </li></ul><ul><li>Marketing Analytics </li></ul>

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Prospecting 101/Lead Management Multi-Channel Multi-Media Campaigns Mobile, Email, Direct Mail, Social Media Provide Target Personalized Direct Mail & Landing Pages, Offers and More Lead Score Hot, Warm, Cold Marketing Automation Prospect / Customer Pool Inquiry / Leads in Funnel Lead Nurture Multi Touch Campaign starts Automated Marketing <ul><li>Re-engage (Social) </li></ul><ul><li>Email </li></ul><ul><li>Phone </li></ul><ul><li>Direct Mail </li></ul>Sales CRM… Web Agent Calls CRM Tool Sale! Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more Measure, Adjust, Redo!

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Social Media Prospecting 101 $ $ $ $ Optimize / Social Friendly TOOLS Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media Blogging Analytics Content Mgmt SEO Nurture Engage Conversation Convert Convert Publish - Engage – Converse - Share Convert / Measure

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What is Mobile Media Marketing <ul><li>Channel </li></ul><ul><li>Media </li></ul><ul><li>Network </li></ul>BBC

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Mobile Media Marketing A perspective

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What are they doing

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Mobile Demographics

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Mobile Demographics

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Mobile Demographics

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Mobile Demographics

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The Network – Simple terms

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What do you leave with everyday?

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What is Mobile Media Marketing

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What is Mobile Media Marketing

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What is Mobile Media Marketing <ul><li>Mobile marketing via SMS </li></ul><ul><li>Mobile marketing via MMS </li></ul><ul><li>In-game mobile marketing </li></ul><ul><li>Mobile web marketing </li></ul><ul><li>Mobile marketing via Bluetooth </li></ul>

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Driving Traffic

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What’s New Mobile Media <ul><li>Location Services </li></ul><ul><li>Advertising expansion </li></ul><ul><li>QRCodes </li></ul><ul><li>iPad </li></ul><ul><li>Resources </li></ul>

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Location based marketing Benefits <ul><li>Captured target. They are near you Now! </li></ul><ul><li>Increased Impulse buying. Real time delivery </li></ul><ul><li>Development of one-to-one relationship marketing. </li></ul><ul><li>Direct marketing spending effectiveness. </li></ul><ul><li>Materials are delivered on demand, as required. </li></ul><ul><li>Increased return on investment (ROI) Repeat or additional consumer purchases during a visit. </li></ul>

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Location based marketing Are you MISSING it? <ul><li>#Fail </li></ul><ul><li>Website with no GIS information optimized </li></ul><ul><li>#Success </li></ul><ul><li>Website with GIS – GET FOUND! </li></ul>

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What’s New Mobile Media

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What’s New Mobile Media

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What’s New Mobile Media Marketing

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Types of Mobile Advertising Unknown source

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Types of Mobile promotion <ul><li>Text to Win </li></ul><ul><li>Text to give </li></ul><ul><li>Loyalty </li></ul><ul><li>2DBarcodes aka QRCodes </li></ul>

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Mobile Couponing G5marketing

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Mobile Couponing

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Meet the QR Code <ul><li>A 2D Barcode </li></ul><ul><li>Created by a Japanese corporation (Denso-Wave) in 1994 </li></ul><ul><li>QR stands for “Quick Response” </li></ul>

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What does it do? <ul><li>QR Codes help make print interactive by connecting multiple channels. </li></ul><ul><li>View websites, videos, & more on your mobile phone. </li></ul>

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QRCodes (Quick Response)

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Reading a QR Code <ul><li>Point your camera at the QR Code </li></ul><ul><li>Snap a picture </li></ul><ul><li>The QR will decode instantly </li></ul><ul><li>You’ll be brought to the webpage </li></ul>

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Why scan a QR Code? <ul><li>To learn </li></ul><ul><li>To discover </li></ul><ul><li>To watch </li></ul><ul><li>To get discounts </li></ul><ul><li>Curiosity </li></ul>

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Lead Management Multi-Channel Multi-Media Campaigns Mobile, Email, Direct Mail, Social Media Provide Target Personalized Direct Mail & Landing Pages, Offers and More Lead Score Hot, Warm, Cold Marketing Automation Prospect / Customer Pool Inquiry / Leads in Funnel Lead Nurture Multi Touch Campaign starts Automated Marketing <ul><li>Re-engage (Social) </li></ul><ul><li>Email </li></ul><ul><li>Phone </li></ul><ul><li>Direct Mail </li></ul>Sales CRM… Web Agent Calls CRM Tool Sale! Analytics – Numbers, Money, Leads, Inquiries, Mail vs. Web, and more Measure, Adjust, Redo!

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Mobile Media Success <ul><li>1. Learn the Platforms </li></ul><ul><li>2. Determine Your Goals </li></ul><ul><li>3. Establish Your Presence </li></ul><ul><li>4. Customize </li></ul><ul><li>5. Implement Compelling Promotions </li></ul><ul><li>6. Engage With Your Customers </li></ul><ul><li>7. Track Everything </li></ul><ul><li>8. Be Prepared to Adapt </li></ul><ul><li>9. Avoid Common Pitfalls </li></ul>

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Mobile Wrap! InvisiblePR

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Recap <ul><li>Embrace the new social Media tools </li></ul><ul><li>Optimize </li></ul><ul><li>Get Found </li></ul><ul><li>Nurture, Engage, Share </li></ul><ul><li>Lead Management </li></ul><ul><li>Embrace Mobile </li></ul><ul><ul><li>Sponge, Sponge, Sponge </li></ul></ul><ul><li>It’s about the Target Audience 1st </li></ul><ul><li>Resource – Mashable.com, Mobile Marketer </li></ul>

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Q&A / Contact Me <ul><li>John Foley, Jr. CEO/CMO </li></ul><ul><li>Office: (978) 674-8081 </li></ul><ul><li>Cell: (978) 337-1891 </li></ul><ul><li>Website: www.GrowSocially.com </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Twitter: twitter.com/johnfoleyjr </li></ul><ul><li>Facebook: facebook.com/johnfoleyjr </li></ul><ul><li>LinkedIn: linkedin.com/in/johnfoleyjr </li></ul>@johnfoleyjr