This free marketing ideas set is prepared by Growth Channel for project management SaaS. Create your personalized marketing plan on growthchannel.io

1. Growth Plan 1.01
Overview: Growth Marketing Ideas
Growth Channel presents these growth marketing ideas to give you a quick overview of what your
startup can do to help you build brand awareness for YOUR PROJECT MANAGEMENT SAAS on
the smallest budget.
These tactics will help you establish your digital brand marketing and activation to ensure you are
getting high number of website visits with a good conversion rate for the Trigger phase of the
customer journey.
This report is built for the indicated target group of global business customers 22-50 years old,
interested in reading, travel, TV, live events, cooking, political & social issues, who are self-
employed, freelancers or employed as a Consultant, Founder, Freelancer or Product Manager.
If you have any questions or feedback, please reach out to us via email: hello@growthchannel.org
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2. Growth Plan 1.01
Trigger marketing ideas
There are a number of productivity-based, freelancer and founder communities out there which
you can join to kick off the conversation with your target audience. It’s important not to start
promoting your business right in the beginning, but to introduce yourself, who you are, what you
are working on, what problems you’re solving and how. Make sure you provide value to the
existing conversations by sharing educational content and participating in active discussions.
Leapers
Independent Work
Product Tribes
Launch
Maker’s Kitchen
Get Maker Log
Remote Tools
Similar to online communities, there are also a number of existing podcasts which always seek
prominent guest speakers to join the conversation. Be that guest speaker! By positioning yourself
as a thought leader in your industry, your project will also be getting credibility and be able to
grow much faster.
This is Product Management
This week in startups
Product Hunt Radio
The Product Podcast
Product Craft
100 Product Managers
Lean Startup
Content marketing should be one of your priorities to build a credible brand and acquire initial
audience. Focus your content marketing efforts on the demand side of your marketplace at this
stage (±70-30%), as this is where the volume of search queries will drive most interest and traffic
your way. This can be a blog or a video series.
If you don’t know where to start, check out what your competitors are writing about and
where. Based on the keywords research and competitor analysis, start prepping your
content around those topics. Here is an example Backlinks Report for https://
sunsama.com
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3. Growth Plan 1.01
and referral traffic sources for https://www.nuffsaid.com
You competition also has vast number of content pages on the website itself, which can
drive good organic and referral traffic:
Product specific pages by https://sunsama.com
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4. Growth Plan 1.01
Blog posts by https://www.nuffsaid.com
Not limited to your business website, consider contributing content to other well established
business websites and blogs. This way you will get in front of the new audience, broaden your
reach and ‘trigger’ new potential customers. Consider the following sites:
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5. Growth Plan 1.01
Based on your target audience, creating a community can be a great way to engage with
business founders, product managers and freelancers. You can have your community on Slack or
Facebook, as an example. There you can gather customer feedback, learn more about their
purchasing decisions, share educational content and run AMA sessions.
Last but not least, involve your happy customers in your marketing activities. Incentivise them for
helping you promote your product. That can be done by offering them discounts, gift cards or
vouchers for other tools or products. Studies show that customers brought through referrals have
a much higher conversion rate than those who come from outbound marketing.
Few growth hacks to consider
To help you along this journey, here are some cool tools you can employ:
• Get free access (or huge discounts) to Pro plans for cloud hosting, email distribution software,
marketing automation & other tools with Secret
• Use TexAu for lead generation automation
• Mailmeteor sends personalised bulk email with Gmail
• Gofelix.ai will instantly transforms your content into a unique video, audio, stories & collections
• ConverFlow’s free plan for your marketing automation and lead generation solution
Learn more about AI Marketing tools in our latest publication
Thank you!
Thanks for showing interest in Growth Channel and participating in our MVP! We very much
appreciate your feedback. Let us know how if you liked this stack of marketing ideas, if it was on
par with your team’s plans by competing this short survey.
We hope you enjoyed the read! Please help us spread the word about Growth Channel and our
vision. You can share below link with your network, so they can also benefit from the free set of
marketing ideas:
https://growthchannel.io
If you want to take the next step and let Growth Channel prepare your full custom marketing plan,
let us know! We charge only $99 as opposed to any consultant or a marketing agency. Your plan
will include everything from persona mapping, content templates, distribution channels, email
marketing workflow, referral program scope, target keywords, and reporting dashboard.
Growth Channel solution is built on AI and machine learning technology, which allows us keep the
price at a fraction of the cost. If you’re interested to learn more, simply send an email to
hello@growthchannel.org
Happy hacking 😃
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