The document discusses cross-border growth marketing strategies. It recommends optimizing digital marketing efforts by testing tactics, analyzing data from user behavior, and continually improving based on learnings. Case studies from companies like Kabbex are presented to illustrate effective growth tactics like using social proof, partnerships, and clear value propositions. Differences in approaches needed across countries are also noted. Resources for growth marketing inspiration are provided.
7. ALLOCATE RESOURCES ONLY TO WHAT HAD BEEN PROVEN TO
WORK, THEREBY INCREASING DIGITAL MARKETING ROI.
ELIMINATING GUESSWORK, GATHERING AND ANALYSING
ENORMOUS VOLUMES OF DATA, AND OPTIMALLY
LEVERAGING THE RESULTING INSIGHTS.
Harvard Business Review
A PIECE OF WISDOM
20. DIFFERENCES BETWEEN COUNTRIES
Consider Xing in addition to LinkedIn B2B outreach
English is widely accepted & can be used for a landing page
Emphasis on Amazon businesses vs. Marktplaats & Bol
Appreciate local businesses & direct contact information
21. DIFFERENCES BETWEEN COUNTRIES
Consider Xing in addition to LinkedIn B2B outreach
English is widely accepted & can be used for a landing page
Emphasis on Amazon businesses vs. Marktplaats & Bol
Appreciate local businesses & direct contact information
22. •PICK THE RIGHT SET OF METRICS
•PICK THE RIGHT PERIOD FOR
YOUR COHORT
•IDENTIFY AN INITIAL USER
ACTION WITHIN PERIOD 1 &
PERIOD 2
IMPORTANT
23. RESOURCES FOR INSPIRATION
▸ Growth Library
▸ Growth Tribe Academy
▸ MarketingExamples.com
▸ Growth Marketing Tactics
▸ Growth Hacking Strategies,
Techniques, Best Practices and
Case Studies
▸ Growth Channel Talk