Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this presentation you’ll learn what you need to know to staff for sustainable growth.
25. there is now a requirement for cross domain
hires that wasn’t there before.
26. So we just have to change who we hire, how we
organize around, and how we operate.
27. …and we have to do that while delivering beautiful
marketing, on a budget, with limited resources, quickly,
effectively, and we have to do it better than anyone else.
So we just have to change who we hire, how we
organize around, and how we operate.
33. In a growth mindset, people believe that their most basic
abilities can be developed through dedication and hard work—
brains and talent are just the starting point. This view creates a
love of learning and a resilience that is essential for great
accomplishment.
the coveted “growth mindset”
34. In a growth mindset, people believe that their most basic
abilities can be developed through dedication and hard work—
brains and talent are just the starting point. This view creates a
love of learning and a resilience that is essential for great
accomplishment.
the coveted “growth mindset”
35. but for real…what does that mean?
Relentless.
Exceptionally high work ethic.
Been through pivots, can speak to them effectively.
Understands power of retro, ABL mentality.
“Visionary” approach to management.
High likeability, “lead from within” style.
40. but for real…what does that mean?
Top down expectation around a more well rounded skillset.
Invest in training programs like Reforge, GA, CodeFellows, etc.
In-house programs around cross domain learning.
Encourage the side hustle.
Support the millenial renaissance of always wanting to be better.
45. but for real…what does that mean?
Full stack inclination for autonomous output.
Decentralized mentality.
No need to “own” but can when needed.
Comfortable with quick pivots & gray areas.
Excellent collaborator.
Strong documenter, attention to detail oriented.
50. but for real…what does that mean?
Scores high on all four of the EQ quandrants.
Ruthless prioritizor, nothing is precious.
Ability to compartmentalize.
Pragmatist.
Structures around output not people.
52. The best brands in the world are investing
in growth as an operational machine.
They’re hiring curious, resourceful, low
ego people to triangulate around a
problem and run fast.
Growth isn’t about
magical tactics and platform
hacks.