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Social Media Marketing
LinkedIn
John
Solomon Software
www.solomondomain.com
21 Jun 19
Fundamental of Digital Marketing
Part - 1
Objectives of Business
• Profit
• Positive Cash Flow
• Growth
Which Function Is Most Important? Why?
Operation Marketing
HR Finance
Peter Drucker
What gets measured
gets improved
The purpose of a
business is to create a
customer.
Management is doing
things right.
Leadership is doing the
right things
The best way to
predict the
future is to
create it.
Quiz
Answer the Five Questions of Peter Drucker.
1. What is your mission?
2. Who is your customer?
3. What does your customer value?
4. What results do you seek?
5. What is your plan?
Mission Statements
• High Performance Team
• Growth
PESTLE Change
Be Prepared and Respond to changes of
• Political
• Economic
• Sociological
• Technological
• Legal
• Environmental
Change
is the
only
Constant
Quiz
What is your Mission?
Factors for Growth
• Innovation
• Research and Development
• Build High Performance Team
• Partnering Strategy
• Build and Develop Investor Relationship
• Growth should be more than inflation.
• Develop Marketing Strategy
Marketing Planning Framework
Marketing Cycle
Conversion Engagement
Awareness
AIDA Marketing Model
The AIDA model was created in
1898 by Elias St. Elmo Lewis
Attention
Interest
Desire
Action
Attention Capture attention.
Use powerful image or headline.
Desire Build desire, reduce
resistance. Show Features and
Benefits
Interest Build curiosity, Interest.
Indicate you've got a solution.
Action: Call to Action
Command exactly what to do next.
Quiz
•Do you have marketing plan?
•Do you have marketing Calendar?
SOSTAC Your SWOT and
Current Position
Situation
Your Vision, Mission,
GoalsObjective
Long Term Plan for
Team based on SWOT
Strategy
Short Term Plan and
Steps for Individual
Tactics
Specific Actions
of Tactics
Action
Measure KPIs, Metrics
and get report to ControlControl
Marketing Plan (SOSTAC)
Situation
• Market Needs
• Market Size
• Market Growth
• Market Share
• Our Share
Objective
• Increase Market
Share
• Increase Sales
• Build Brand
• Customer Retention
• Get Investors
• Partners Network
Strategy
• Mission
• Target Audience
• Product
• Price, Place, People
• Distribution Channels
• Promotion Channels
• Keys to Success
Tactics
• Marketing Calendar
• Campaigns
• Offers
• Packages
• Loyalty Program
• Referral Programs
Action
• Team Management
• CRM System
• Lead Nurturing
• Conversion
• Engagement
• Customer Care
Control
• Measure Reach
• Measure ROI
• Measure Sales
• Measure Profit
• Calculate Customer
Acquisition Cost
Execution Methods
DIY Delegate Outsource Automate
Action
•Write marketing plan
•Create marketing Calendar
What is Digital Marketing
Digital marketing is an umbrella term for the
marketing of brands, persons, products or
services using Internet enabled devices.
Why Companies Market Digitally?
• Global Reach
• Viral Nature
• Interactive Media
• Can Listen from Customers
• Suitable for any budget
• Measurable
• Profiling for Decision Making
Social Media Optimization
Part 2
Social Media Optimization
• What is SMO ?
Social Media Optimization is the use of Social Media
Platforms for Branding and Engagement.
• Platforms:
– Facebook
– Twitter
– LinkedIn
– Google+
Quiz
LinkedIn
• Do you have 500+ Connections in LinkedIn?
• Do you have 1000+ Followers in LinkedIn for your
company page?
• Having Video Channel with 1K subscribers and more
LinkedIn Marketing
Part 2
LinkedIn in Numbers
• Total Number of Linkedin Users: 63 crore
• Total Number of Monthly Active Users: 30 crore
Linkedin Financials
• Microsoft paid $26.2 billion to buy LinkedIn in 2016
• LinkedIn is projected to hit $6.4 billion in revenues for 2019.
• Linkedin generates $371,474 per employee.
What is LinkedIn
LinkedIn is Social Media
Platform for Professional
Networking
Linkedin jun19
LinkedIn Profile
1. Create LinkedIn Profile.
2. Update with Profile Photo, Header Graphics (1596 x
396 pixels)
3. Update your skills, summary
4. Public URL for your profile
5. Update Profile Setting
Profile Setting
Update Status
• Title
• Image
• Text
• Hash Tags
• Kudos
• Call to Action
Image Resources
• Your mobile Gallery
• Invest on Digital Camera
• Unsplash.com
• Pixabay.com
• Adobe Spark
• Shutterstock.com for Buying images
• Irfanview Free tool for Image Editing
SMO Results
• Increase Brand Awareness
• Generates Traffic for your website
• Increase in Sales
• Increase in Customer Engagement and Retention.
• Customer Care: You can listen from your
customers through comments and Review.
Linkedin jun19
Professional Networking
Networking
The happiest business
in all the world is that of
making friends.
- Bill Gates
My Network
Here you'll find a list of
all the professionals
you're currently
connected with on
LinkedIn..
1st
Connection
Non Connection
Grow Your Network
• Follow Profiles and Companies
• Search for Strategic Partners (Non Competitive)
• Look for Opportunities
• Messaging and Blogging
• Join in Relevant Groups
• Integrate with Twitter
Manage Company Page
• Create company page
• Update Profile and Header Images
• Create branded URL
• Ask Employees to Join
• Messaging and Blogging
• Promote products and services.
• Use analytics to know about followers.
• Research other companies.
LinkedIn Products
• Groups
• Slideshare
• Advertise
Actions
Profile Building
1. Update Profile Picture and Header Image
2. Add summary in your Profile
3. Add Honors and Awards section
4. Check your profile is public or not?
5. Create Public URL for your profile. Add it into your Email Signature.
6. Search 5 Customers, Vendors, Competitor and Evaluate
7. Search a Group of your Interest and Evaluate it to Join
8. Evaluate Profile Setting
9. Connect your LinkedIn Account with Twitter
10. Create a post about this training
Company Page
1. Update Profile Picture and Header Image
2. Create Public URL for your Company.
3. Learn to Add Administrator user for your company
4. Create a Showcase Page for a Product
5. View Analytics of your company page
Please Send this Training Photos and Feedback to
Email: solomondomain@gmail.com
WhatsApp: +91-9600909696
Connect me LinkedIn
https://www.linkedin.com/in/solomondomain/
Slideshare Link
https://www.slideshare.net/gs_john
Question
Thank You

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Linkedin jun19

  • 1. Social Media Marketing LinkedIn John Solomon Software www.solomondomain.com 21 Jun 19
  • 2. Fundamental of Digital Marketing Part - 1
  • 3. Objectives of Business • Profit • Positive Cash Flow • Growth
  • 4. Which Function Is Most Important? Why? Operation Marketing HR Finance
  • 5. Peter Drucker What gets measured gets improved The purpose of a business is to create a customer. Management is doing things right. Leadership is doing the right things The best way to predict the future is to create it.
  • 6. Quiz Answer the Five Questions of Peter Drucker. 1. What is your mission? 2. Who is your customer? 3. What does your customer value? 4. What results do you seek? 5. What is your plan?
  • 7. Mission Statements • High Performance Team • Growth
  • 8. PESTLE Change Be Prepared and Respond to changes of • Political • Economic • Sociological • Technological • Legal • Environmental Change is the only Constant
  • 9. Quiz What is your Mission?
  • 10. Factors for Growth • Innovation • Research and Development • Build High Performance Team • Partnering Strategy • Build and Develop Investor Relationship • Growth should be more than inflation. • Develop Marketing Strategy
  • 13. AIDA Marketing Model The AIDA model was created in 1898 by Elias St. Elmo Lewis Attention Interest Desire Action Attention Capture attention. Use powerful image or headline. Desire Build desire, reduce resistance. Show Features and Benefits Interest Build curiosity, Interest. Indicate you've got a solution. Action: Call to Action Command exactly what to do next.
  • 14. Quiz •Do you have marketing plan? •Do you have marketing Calendar?
  • 15. SOSTAC Your SWOT and Current Position Situation Your Vision, Mission, GoalsObjective Long Term Plan for Team based on SWOT Strategy Short Term Plan and Steps for Individual Tactics Specific Actions of Tactics Action Measure KPIs, Metrics and get report to ControlControl
  • 16. Marketing Plan (SOSTAC) Situation • Market Needs • Market Size • Market Growth • Market Share • Our Share Objective • Increase Market Share • Increase Sales • Build Brand • Customer Retention • Get Investors • Partners Network Strategy • Mission • Target Audience • Product • Price, Place, People • Distribution Channels • Promotion Channels • Keys to Success
  • 17. Tactics • Marketing Calendar • Campaigns • Offers • Packages • Loyalty Program • Referral Programs Action • Team Management • CRM System • Lead Nurturing • Conversion • Engagement • Customer Care Control • Measure Reach • Measure ROI • Measure Sales • Measure Profit • Calculate Customer Acquisition Cost
  • 18. Execution Methods DIY Delegate Outsource Automate
  • 20. What is Digital Marketing Digital marketing is an umbrella term for the marketing of brands, persons, products or services using Internet enabled devices.
  • 21. Why Companies Market Digitally? • Global Reach • Viral Nature • Interactive Media • Can Listen from Customers • Suitable for any budget • Measurable • Profiling for Decision Making
  • 23. Social Media Optimization • What is SMO ? Social Media Optimization is the use of Social Media Platforms for Branding and Engagement. • Platforms: – Facebook – Twitter – LinkedIn – Google+
  • 24. Quiz LinkedIn • Do you have 500+ Connections in LinkedIn? • Do you have 1000+ Followers in LinkedIn for your company page? • Having Video Channel with 1K subscribers and more
  • 26. LinkedIn in Numbers • Total Number of Linkedin Users: 63 crore • Total Number of Monthly Active Users: 30 crore Linkedin Financials • Microsoft paid $26.2 billion to buy LinkedIn in 2016 • LinkedIn is projected to hit $6.4 billion in revenues for 2019. • Linkedin generates $371,474 per employee.
  • 27. What is LinkedIn LinkedIn is Social Media Platform for Professional Networking
  • 29. LinkedIn Profile 1. Create LinkedIn Profile. 2. Update with Profile Photo, Header Graphics (1596 x 396 pixels) 3. Update your skills, summary 4. Public URL for your profile 5. Update Profile Setting
  • 31. Update Status • Title • Image • Text • Hash Tags • Kudos • Call to Action
  • 32. Image Resources • Your mobile Gallery • Invest on Digital Camera • Unsplash.com • Pixabay.com • Adobe Spark • Shutterstock.com for Buying images • Irfanview Free tool for Image Editing
  • 33. SMO Results • Increase Brand Awareness • Generates Traffic for your website • Increase in Sales • Increase in Customer Engagement and Retention. • Customer Care: You can listen from your customers through comments and Review.
  • 36. Networking The happiest business in all the world is that of making friends. - Bill Gates
  • 37. My Network Here you'll find a list of all the professionals you're currently connected with on LinkedIn.. 1st Connection Non Connection
  • 38. Grow Your Network • Follow Profiles and Companies • Search for Strategic Partners (Non Competitive) • Look for Opportunities • Messaging and Blogging • Join in Relevant Groups • Integrate with Twitter
  • 39. Manage Company Page • Create company page • Update Profile and Header Images • Create branded URL • Ask Employees to Join • Messaging and Blogging • Promote products and services. • Use analytics to know about followers. • Research other companies.
  • 40. LinkedIn Products • Groups • Slideshare • Advertise
  • 42. Profile Building 1. Update Profile Picture and Header Image 2. Add summary in your Profile 3. Add Honors and Awards section 4. Check your profile is public or not? 5. Create Public URL for your profile. Add it into your Email Signature. 6. Search 5 Customers, Vendors, Competitor and Evaluate 7. Search a Group of your Interest and Evaluate it to Join 8. Evaluate Profile Setting 9. Connect your LinkedIn Account with Twitter 10. Create a post about this training
  • 43. Company Page 1. Update Profile Picture and Header Image 2. Create Public URL for your Company. 3. Learn to Add Administrator user for your company 4. Create a Showcase Page for a Product 5. View Analytics of your company page
  • 44. Please Send this Training Photos and Feedback to Email: solomondomain@gmail.com WhatsApp: +91-9600909696 Connect me LinkedIn https://www.linkedin.com/in/solomondomain/ Slideshare Link https://www.slideshare.net/gs_john