1. A “Johnny Appleseed
View”

2. Green Growth
$
Trillion
Transform All
Production,
Consumption
Investment

3. Travelism
5%
5 – 10%
CO2
Economy
Trade Investment
Development
Jobs
Understanding 80%
Domestic SMEs
80% Infrastructure

4. Travelism Tomorrow
• Product Sustainable
• Markets Tourism
• Consumer +
Sustainable
• Supply Chain
Transport
• Distribution +
• Brand Sustainable
• Investment Communities

10. Education
Green 2050
Growth
No Travelism
Policy
2000 Education
No =
Knowledge Policy
1950