1. An initiative by

2. 2011

3. W O RLD CELEBRATES

5. YET 15MILLION HECTARE FORESTS

6. VANISH WILL YET 15MILLION HECTARE FORESTS

7. 1/3 RD WILL BE CUT DOWN FOR PAPER ALONE

8. WITH OVER 115 BILLION PAPERSHEETS

9. WITH OVER 115 BILLION PAPERSHEETS JUST USED FOR PRINTOUTS

10. SO HOW DO WE HELP THE FORESTS ?

11. Will WE STOP TAKING PRINTOUTS?

12. WILL WE STOP TAKING PRINTOUTS? OR TAKE FEWER OF THEM?

13. BUT WHAT IF WE CAN

14. BUT WHAT IF WE CAN SAVE FORESTS

15. WHILE TAKING ALL THE PRINTOUTS

16. INTRODUCING

18. JUST BEFORE PRINTING

19. REDUCE THE FONT SIZE BY 1

20. IF IT’S 11

21. MAKE IT 10

22. IF IT’S 31

23. MAKE IT 30

24. THAT’S IT

25. HERE’S HOW…

26. FONT SIZE 11 / PAGES 39

27. FONT SIZE 10 / PAGES 32

28. AN 18% REDUCTION IN PAPER CONSUMPTION

29. AT THIS RATE WE CAN SAVE

30. 20.70 BILLION SHEETS OF PAPER EVERY YEAR

31. A SIMPLE EFFORT TO REDUCE DEFORESTATION

32. JOIN US BE OUR PARTNER FOR A GREENER WORLD

33. HOW DO WE SEE OUR ASSOCIATION? TURN A NEW LEAF IN CSR ACTIVITIES BY ADOPTING MINUS ONE IN YOUR OFFICE. SPREAD MINUS ONE AMONG YOUR EMPLOYEES AND ENCOURAGE THEM TO MAKE IT A HABIT. HELP PROPOGATE MINUS ONE THROUGH YOUR ORGANISATIONAL CHANNELS

35. SMALLER FONT = BIGGER FORESTS

36. www.minusoneproject.com