Learn what LinkedIn can do for your government office and how to use it.

1. Digital 3.0 101:
for Government

2. What is LinkedIn?
LinkedIn is your virtual introduction to
a network of professionals from around
the globe. And since a new member joins
approximately every second, it lends the
perfect opportunity to search for, make
introductions to, and collaborate with
potential clients and business associates.

3. Who uses LinkedIn?
Business professionals. LinkedIn promotes
business intelligence, business development, and
the creation of business relationships—especially
when your employees utilize this intelligent 3.0
tool to establish your company’s competence and
expertise within your industry.

4. What is LinkedIn?
To begin networking in LinkedIn,
go to LinkedIn.com and register.
Once signed up, you can create
a profile that summarizes your
professional expertise and various
accomplishments. Develop your
network by inviting contacts to join
LinkedIn and connect with you.
Eventually your network will develop
into a vast number of qualified and
like-minded professionals.

5. Get LinkedIn
• Manage your public and professional
profile like a resume
• Make self-introductions to potential
clients, service providers, and colleagues
• Collaborate on projects, research,
and share/network services
• Find and advertise business opportunities
via potential business partners
• Create groups with other like-
minded professionals and experts
• Job search and create sales leads
• Recruit the best talent for your company

6. Learn More
Learn more about using LinkedIn by
reading Ten Ways to Use LinkedIn.

7. Why LinkedIn for Government?
How government plans to use LinkedIn is still a grey
area. Whatever the decision, it’s obvious that usage
would have to remain sensitive and behind a government
firewall. However, that should not stop the government
from using tools that consumers are comfortable with.

8. LinkedIn Government Benefits
Creating an open government dialogue between citizens
and the government
Taking advantage of social networking as the technologies are
well suited to mission-critical government tasks because they offer
instantaneous, wide-range reach and help government officials
speak with an authoritative voice online
Spreading public awareness to government sites and programs