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The How-To's of Social Media for Recruiting
- 1. The “How To’s” of Social Media Presented by Lizz Pellet With contributions from: Susan Leverentz, SPHR, Senior Partner, Ad Strategies Elaine Orler, President, Talent Function Group Jason Corsello, Vice President, Knowledge Infusion
- 4. What is Social Media? Social media has created a fundamental shift in the way people communicate via real-time conversations online. Key Social Platforms Blogging Micro Blogging RSS Social Networking Chat Rooms Message Boards Podcasts Video/Photo Sharing
- 6. LinkedIn is Most Popular Social Network for Recruiters
- 9. 2009 Twitter User Growth by Age
- 11. Companies are Becoming More Comfortable With Social Networks
- 13. How to get started: Become an observer
- 14. Start to engage: It’s all about the conversation!
- 17. A little more about Facebook 140,834 members of a Nurse Group 16,194 members
- 20. To Best Engage, Be Available Sodexo offers 16 ways for candidates to network with them. Very engaging!
- 21. Be Unique “ We’d like you, (yes all of you), to help us write the job description for our Sr Manager of Emerging Media Marketing job.” - Barry Judge, Best Buy CMO
- 22. Be Unique
- 26. HR Policies and Practices:
- 27. HR Policies and Practices:
- 33. Encourage & Promote Executive Sponsorship
- 35. How Are Your Employees Communicating? Fourth quarter, 2008 FaceTime data collection IT Manager estimate usage vs actual usage % of IT that thought the app was being used % of locations that showed app usage Social networking 60% 100% Instant Messaging (IM) 66% 100% Web based IM 35% 97% Streaming Audio/Video 80% 94% IPTV (internet protocol television) 10% 100% P2P file share 54% 96% Web conferencing 82% 83%
- 37. Identifying the Risks with Social Media
Editor's Notes
- Major players we’ll focus on are Facebook, Twitter and LinkedIn
- 30% of all U.S. Internet users visit Facebook 72% of all 18-24 year olds in the U.S. go to Facebook.com 35% of all 25-34 year olds in the U.S. go to Facebook.com
- The latest numbers from Nielsen Online indicate that Twitter grew 1,382% year-over-year in February. The growth is coming from older adults. According to Forrester Research, use of social media among those 35 to 54 jumped 60 percent in the last year. When Twitter became popular, teenagers already had their favorite Web sites for communicating, so they were not interested in a new one. The people who discovered Twitter were adults who were new to social networking.
- Ashton Kutcher has over 3.5 million followers. He is now a rival to most major TV shows in terms of the size of his audience.
- Users WANT to have a relationship with brands, but this is being missed because marketers are not looking in the right places. There are users who are forming communities about their job searches and careers. As well as users who are talking about the same brands you are working with.
- Users are also creating communities around professional groups...here’s a look at a few.
- Change the traditional job description when appropriate and specific to opportunities • “ Crowdsourcing” is becoming the new job board! • Don’t be afraid to adjust course • Take calculated risks
- “ She’s the kind of girl who climbed the ladder of success wrong by wrong.” - Mae West
- MIHS micro-site example: Ad Strategies created the site to engage talent for MIHS Syndicate (verb): to publish simultaneously, or supply for simultaneous publication, in a number of newspapers or other periodicals in different places RSS = Real Simple Syndication
- Evangelists vs. A Feasible Corporate IT Policy - Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water.
- Encourage & Promote Executive Sponsorship Why It Matters? • Exposes company culture • Showcases employer of choice status • Identifies company as “innovative” • Executive sponsorship is also a retention strategy
- This slide answers the “Top 3” social media monitoring sites bullet in the promo.
- Recent research data shows the difference in over 100,000 workers internet activity at 80 Mid size companies =
- A recent study by a New Jersey-based Jump Start Media has revealed that increasingly, hiring managers are turning to -- and even depending on -- social media sites for identifying and researching job candidates for meeting their hiring needs. After polling 100 hiring managers at small, mid-sized and large companies -- on how social media is being used in the hiring process, Jump Start found that
- Privacy Investing in unproven vendors Employees wasting the co. time Twitter shuts down! Solutions: Social recruiting oration should be viewed no differently than existing collaboration models (i.e. email, meetings, etc) • Identify top 5-10 “worst case scenarios” and build contingencies • Embrace and prepare for failure
- Creating Rationale & Justification • Focus on proficiency instead of technology “tools” or “platforms” • Identify potential impact to all business units (marketing, service, HR, etc) • Look for synergy and unification vs. siloed build out