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Conve!
Conve!
Conve!
Conversion Marketing & Web Analytics
Conversion Marketing & Web Analytics
Current Online
  Marketing
Current Online
  Marketing
Current Online
        Marketing
• Google Analytics are in
  depth but not
  actionable.
• What about the people
  that ca...
Actionable Analytics
Actionable Analytics
Actionable Analytics

• There is a process to
  converting visitors into
  buyers.
• Don’t squander the
  investment in on...
Plug The Holes &
Increase Conversions
Plug The Holes &
Increase Conversions
Plug The Holes &
 Increase Conversions
• Convert can help you
  plug the holes in the
  funnel and increase your
  convers...
Right
Person
• Visit History
         • Search Term
         • Geography
         • Demographics
 Right   • Real-Time Behavior
Person  ...
Right
Way
• Dynamic HTML
        • Special Marketing Officers &
          Promos
        • Dynamic & Static Forms
Right   • Proactive...
Right
Place
• Contextual Based Upon
          Location on the Web Site

Right   • In Transaction Process
Place   • In Research Process
Right
Time
• Immediate Delivery
        • Time Delay
        • Conditional Based Upon
          Response (“If-Then-Else”)
Right
     ...
Right
Method
• Technology (Java, AJAX,
           HTML)
         • Floating
         • Animated (Moving on Screen)
 Right   • Pop-Up
Me...
Profiles
Zero in on your Customers
Profiles
Zero in on your Customers
Profiles
                     Zero in on your Customers

Search Engine and Keywords
Demographics & Personality Information
...
Profiles
                     Zero in on your Customers
                                                 Not every
Search E...
Profiles
                     Zero in on your Customers
                                                          Not every...
Engagements
Engage Visitors Deeply. Intelligently. Automatically
Engagements
Engage Visitors Deeply. Intelligently. Automatically
Engagements
                 Engage Visitors Deeply. Intelligently. Automatically

Integrated Split (A/B) Testing Engine
M...
Engagements
                 Engage Visitors Deeply. Intelligently. Automatically

Integrated Split (A/B) Testing Engine
 ...
Engagements
                 Engage Visitors Deeply. Intelligently. Automatically

Integrated Split (A/B) Testing Engine
 ...
Messaging
Deliver Demand through Personalized,, Contextual Messaging Campaigns


                               Convert’s ...
Messaging
Deliver Demand through Personalized,, Contextual Messaging Campaigns


                               Convert’s ...
Messaging
     Deliver Demand through Personalized,, Contextual Messaging Campaigns


                                    ...
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visi...
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visi...
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visi...
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visi...
Insightalytics
          Answer the Who,What,When,Why and How - Right Now!


  Convert not only
  provides valuable
  visi...
Network Architecture
Network Architecture
Network Architecture

 Simple
Network Architecture

 Simple

 Secure
Network Architecture

 Simple

 Secure

 Reliable
E-Commerce Solutions
E-Commerce Solutions
Sell More Effectively w/ Convert 360º
E-Commerce Solutions
Sell More Effectively w/ Convert 360º



    Directly Measure Uplift and ROI
E-Commerce Solutions
Sell More Effectively w/ Convert 360º



    Directly Measure Uplift and ROI



           Cross Sell...
E-Commerce Solutions
Sell More Effectively w/ Convert 360º



    Directly Measure Uplift and ROI



           Cross Sell...
E-Commerce Solutions
Sell More Effectively w/ Convert 360º   Recover Abandoned Shopping Carts



    Directly Measure Upli...
E-Commerce Solutions
Sell More Effectively w/ Convert 360º     Recover Abandoned Shopping Carts



    Directly Measure Up...
E-Commerce Solutions
Sell More Effectively w/ Convert 360º     Recover Abandoned Shopping Carts



    Directly Measure Up...
E-Commerce Solutions
Sell More Effectively w/ Convert 360º       Recover Abandoned Shopping Carts



    Directly Measure ...
Convert for Lead
  Generation
Convert for Lead
                       Generation


Insightalytics Zeros in on Site Abandonment
Convert for Lead
                       Generation


Insightalytics Zeros in on Site Abandonment


                       ...
Convert for Lead
                       Generation

Microconversions + Convert 360˚ Visitor DB


Insightalytics Zeros in o...
Convert for Lead
                       Generation
        Landing Page Optimization


Microconversions + Convert 360˚ Vis...
Convert for Lead
                       Generation
           Contextual Marketing


        Landing Page Optimization


M...
Convert for Lead
                       Generation
           Contextual Marketing


        Landing Page Optimization


M...
Convert for Lead
                       Generation
           Contextual Marketing


        Landing Page Optimization


M...
Convert for Lead
                       Generation
           Contextual Marketing


        Landing Page Optimization    ...
Convert for Lead
                       Generation
           Contextual Marketing                                     Mor...
Credits

• Director - Naimish Patel
• Audio - Provided by The Free Music
  Archive
• Images - Copyright Convert Marketing
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
Web2.0 Project: Convert Software Introduction
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Web2.0 Project: Convert Software Introduction

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The following slideshow is a demonstration for Convert Marketings software.

Publié dans : Technologie
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Web2.0 Project: Convert Software Introduction

  1. 1. Conve!
  2. 2. Conve!
  3. 3. Conve! Conversion Marketing & Web Analytics
  4. 4. Conversion Marketing & Web Analytics
  5. 5. Current Online Marketing
  6. 6. Current Online Marketing
  7. 7. Current Online Marketing • Google Analytics are in depth but not actionable. • What about the people that came to your site and left? How do we get them back?
  8. 8. Actionable Analytics
  9. 9. Actionable Analytics
  10. 10. Actionable Analytics • There is a process to converting visitors into buyers. • Don’t squander the investment in online visibility by neglecting the consumer experience.
  11. 11. Plug The Holes & Increase Conversions
  12. 12. Plug The Holes & Increase Conversions
  13. 13. Plug The Holes & Increase Conversions • Convert can help you plug the holes in the funnel and increase your conversion rates! • Actionable analytics that help create the Amazon experience for your website.
  14. 14. Right Person
  15. 15. • Visit History • Search Term • Geography • Demographics Right • Real-Time Behavior Person • Historical Behavior or Transactions • Past Engagement Preferences
  16. 16. Right Way
  17. 17. • Dynamic HTML • Special Marketing Officers & Promos • Dynamic & Static Forms Right • Proactive Chat & Invitations Way • Click-to-Call • Page Push • E-Mail Marketing
  18. 18. Right Place
  19. 19. • Contextual Based Upon Location on the Web Site Right • In Transaction Process Place • In Research Process
  20. 20. Right Time
  21. 21. • Immediate Delivery • Time Delay • Conditional Based Upon Response (“If-Then-Else”) Right • Conditional Based Upon Time History (Unique of Multiple Deliveries)
  22. 22. Right Method
  23. 23. • Technology (Java, AJAX, HTML) • Floating • Animated (Moving on Screen) Right • Pop-Up Method • Inline • (Unique or Multiple Deliveries)
  24. 24. Profiles Zero in on your Customers
  25. 25. Profiles Zero in on your Customers
  26. 26. Profiles Zero in on your Customers Search Engine and Keywords Demographics & Personality Information Historical Website Behavior Custom variables  Lead Generation Source Shopping Cart & E-Commerce Purchasing History Page and Site Time Engagement Preferences (Historical) Engagement results or other promo
  27. 27. Profiles Zero in on your Customers Not every Search Engine and Keywords visitor Demographics & Personality Information needs 10% Historical Website Behavior Custom variables  off to Lead Generation Source purchase Shopping Cart & E-Commerce Purchasing History Page and Site Time Engagement Preferences (Historical) Engagement results or other promo
  28. 28. Profiles Zero in on your Customers Not every Search Engine and Keywords visitor Demographics & Personality Information needs 10% Historical Website Behavior Custom variables  off to Lead Generation Source purchase Shopping Cart & E-Commerce With Convert Purchasing History Page and Site Time you can offer Engagement Preferences (Historical) discounts to Engagement results only those who or other promo require it.
  29. 29. Engagements Engage Visitors Deeply. Intelligently. Automatically
  30. 30. Engagements Engage Visitors Deeply. Intelligently. Automatically
  31. 31. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine Marketing Offers Dynamic Site Personalization Chat Invitations Dynamic Landing Pages Click-to-Call Browser Push Convert allows marketers to send any Web accessible content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
  32. 32. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine With many ways Marketing Offers to engage visitors, Dynamic Site Personalization Convert can tailor Chat Invitations Dynamic Landing Pages the message based Click-to-Call on a profile Browser Push Convert allows marketers to send any Web accessible segmentation. content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
  33. 33. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine With many ways Marketing Offers to engage visitors, Dynamic Site Personalization All visitors Convert can tailor Chat Invitations Dynamic Landing Pages are not the the message based Click-to-Call same, why on a profile Browser Push Convert allows marketers to send any Web accessible engage the segmentation. content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of same? static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
  34. 34. Messaging Deliver Demand through Personalized,, Contextual Messaging Campaigns Convert’s integrated messaging and demand generation marketing system is integral to any multi-touch marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, query e-mails (all visitors that have purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
  35. 35. Messaging Deliver Demand through Personalized,, Contextual Messaging Campaigns Convert’s integrated messaging and demand generation marketing system is integral to any multi-touch marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, query e-mails (all visitors that have purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
  36. 36. Messaging Deliver Demand through Personalized,, Contextual Messaging Campaigns Convert’s integrated messaging and Instant Messaging (Triggered) demand generation marketing system is Query Email Marketing integral to any multi-touch marketing Subscription Email Marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, Dynamic (Triggered) Email Marketing query e-mails (all visitors that have Trickle Email Marketing purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
  37. 37. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  38. 38. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  39. 39. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  40. 40. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  41. 41. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
  42. 42. Network Architecture
  43. 43. Network Architecture
  44. 44. Network Architecture Simple
  45. 45. Network Architecture Simple Secure
  46. 46. Network Architecture Simple Secure Reliable
  47. 47. E-Commerce Solutions
  48. 48. E-Commerce Solutions Sell More Effectively w/ Convert 360º
  49. 49. E-Commerce Solutions Sell More Effectively w/ Convert 360º Directly Measure Uplift and ROI
  50. 50. E-Commerce Solutions Sell More Effectively w/ Convert 360º Directly Measure Uplift and ROI Cross Sell - Upsell
  51. 51. E-Commerce Solutions Sell More Effectively w/ Convert 360º Directly Measure Uplift and ROI Cross Sell - Upsell E-Mail Marketing
  52. 52. E-Commerce Solutions Sell More Effectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Cross Sell - Upsell E-Mail Marketing
  53. 53. E-Commerce Solutions Sell More Effectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell E-Mail Marketing
  54. 54. E-Commerce Solutions Sell More Effectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell Microtarget Visitors E-Mail Marketing
  55. 55. E-Commerce Solutions Sell More Effectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell Microtarget Visitors E-Mail Marketing Split Test Promotions
  56. 56. Convert for Lead Generation
  57. 57. Convert for Lead Generation Insightalytics Zeros in on Site Abandonment
  58. 58. Convert for Lead Generation Insightalytics Zeros in on Site Abandonment Demand Generate
  59. 59. Convert for Lead Generation Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
  60. 60. Convert for Lead Generation Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
  61. 61. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
  62. 62. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
  63. 63. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
  64. 64. Convert for Lead Generation Contextual Marketing Landing Page Optimization Richer Leads Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
  65. 65. Convert for Lead Generation Contextual Marketing More Leads, No Additional Spend Landing Page Optimization Richer Leads Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
  66. 66. Credits • Director - Naimish Patel • Audio - Provided by The Free Music Archive • Images - Copyright Convert Marketing

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