The document discusses how to construct a star image through creative choices in a music video, digipak cover, and poster. It emphasizes using direct eye contact and close-ups to portray the star as powerful, dominant, and sexually appealing. Specific shots and poses are suggested to enhance the star's strength, freedom, and rebellious attitude. The target demographic is identified as teenagers and young adults due to the youthful, creative image of the band. Distribution strategies aim to appeal to this demographic through music videos on MTV and magazine interviews.

1. With reference to Richard Dyer’s theory of star image, demonstrate how elements of the star image are sold through your creative choices in the video, digipak cover and poster.

3. A strong direct address shot of our star, to suggest the idea of her strength and dominance. We edited the image, to give her skin a glow to suggest she was almost ‘god-like’ The hands over the rails, suggest her rebellious attitude

4. Lady Gaga: Dominant Direct Address. Shot emphasises her lips to enhance her sexual appeal Rihanna: Dominant Direct Address. Make up and accessories suggest the stars rebellious attitude

5. THE BACK COVER We chose a laid back seductive pose of our star to show her sexuality and freedom We edited the image to be black and white to suggest and reflect the 60’s feel to the band’s music

6. We chose this image of her in a tunnel for the poster as she appeared dominant in the frame and her direct eye contact gives her a powerful and seductive status.

8. Younger Teenagers aged 11 to 13- as the pop music genre is catchy and would be heard regularly on the radio (creating Pester Power) Older Men- as we have presented our female lead singer as an object of extraordinary desire. Older Women- as the star image has both an appealing and relatable persona. Other Target Audiences our Band appeal to:

9. HOW WE CREATED OUR STAR IMAGE THROUGH THE MUSIC VIDEO Throughout the music video we wanted to show the organic talent of the band by using a variety of performance clips. By using images of the band playing together not only gives them credibility but also emphasises their youth and freedom. Also by having the female lead singer standing on the wall above the band highlights her dominant status over men making her more appealing to women as the mise-en scene suggests she is not afraid to stand up for what she thinks and creates this idea of success against the odds.

10. We also wanted to give our lead singer a sexual magnetism. We continuously used a series of close-ups and extreme close-ups on her body and face to create our star as an object of extraordinary desire.

11. We the prison cell to highlight the bands anti-authoritarian attitude and also their political freedom. LOCATION We wanted the tunnel to emphasise the stars strength and ability to make her appealing to both sexes of the target audience. Moreover, we wanted the concept of our star escaping prison through a tunnel to highlight her extraordinary status in fighting for freedom.