1. Technology
Top 20 by brand value
Rank Brand BV 09 ($m) BC BM BV change (%)
1 Google 100,039 3 3 16
2 Microsoft 76,249 3 8 8
3 IBM 66,622 3 5 20
4 Apple 63,113 3 9 14
5 Nokia 35,163 3 4 -20
6 BlackBerry 27,478 2 6 100
7 HP 26,745 3 5 -9
8 SAP 23,615 2 5 9
9 Intel 22,851 2 2 4
10 Oracle 21,438 2 5 -6
11 Cisco 17,965 2 5 -25
12 Dell 15,422 3 3 1
13 Accenture 15,076 3 3 7
14 Siemens 13,562 2 2 -8
15 Canon 8,779 2 2 -29
16 Yahoo 7,927 2 2 -31
17 Samsung 6,322 2 4 -47
18 Sony 6,245 3 4 2
19 Baidu 5,768 5 10 N/A
20 Sony Ericsson 4,788 3 3 9
Source: Millward Brown Optimor (including data from BrandZ, Datamonitor and
Bloomberg)