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Retail Mix: Big Bazaar Vs Total Hypermarket

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Publié dans : Business, Formation

Retail Mix: Big Bazaar Vs Total Hypermarket

  1. 1. Retail Mix<br />Presented By:<br />AshishDhote, Bhola Prasad,<br />Deepesh K. Dubey, Parag Sharma,<br />RahulPatira, ShyamalimaBaruah<br />
  2. 2. Agenda<br />
  3. 3. Pantaloon Retail Pvt. Ltd.<br />1st store – In 2001<br />No. of stores – 149<br />Revenue – Rs. 4000 Cr.<br />Jubliant Group<br />1st store – In 2006<br />No. of stores - 4<br />
  4. 4. Location<br />
  5. 5.
  6. 6. Vision: making consumption affordable for all customer segments.<br />Variety of goods to be traded – products that touch everyday life of consumers.<br />Target Segment: Masses<br />Competition<br />Store area<br />
  7. 7.
  8. 8. Location<br />Span of managerial control: Focusing 4 geographic areas<br />Variety of goods to be traded – wide variety of products<br />Target Segment: Customers that look for convenience and value.<br />Competition<br />Store area<br />
  9. 9. Merchandise Assortment<br />
  10. 10. Planogram<br />Review<br />Range Planning<br />Space Planning<br />Price Points<br />
  11. 11. Planogram<br />Review<br />Range Planning<br />Space Planning<br />Price Points<br />
  12. 12. Pricing<br />
  13. 13. Price Vs Value<br />Flexibility<br />Pricing Objective<br />Competition<br />Customers expectation & Partners co-operation<br />
  14. 14. Communication Mix<br />
  15. 15. Promotions<br />External Promotion:<br />Internal or In-store Promotion<br />
  16. 16. External Promotions<br />Static Billboards & Hoardings<br />Movable Billboards & Hoardings<br />Advertisement in Newspaper<br />Advertisement in Magazines<br />Radio and Television<br />
  17. 17. Internal Promotions<br />
  18. 18. Internal Promotions<br />The most common In-Store Promos are as follows;<br />Season Launch (Apparel)<br />New Product Launch<br />Mid-Season Offers<br />Price-Offs and Discounts<br />BOGOF<br />Bouquet Offers and Bundling<br />Cross Promotions with External Brands/Service Providers<br />End of Season<br />
  19. 19. Store Design<br />
  20. 20. Exterior Presentation<br />
  21. 21. Store Layout<br />
  22. 22. Store Interior Presentation<br />
  23. 23. Interior Display<br />
  24. 24. Exterior Presentation<br />
  25. 25. Store Layout<br />
  26. 26. Store Interior Presentation<br />
  27. 27. Interior Display<br />
  28. 28. Customer Service<br />
  29. 29. Listen, Understand & Take action<br />Shiny Idea<br />Customer Service<br />Service Recovery-Moribund<br />Shiny Ideas<br />Customer Service<br /> Service Recovery-Reactive<br />

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