Digital Marketing
Fundamentals

Purpose of This
Presentation
This is not complete
Digital Marketing Tutorial.
Presentation covers Digital
Marketing Basics &
Concepts

But What is
Marketing?

Marketing is
NOT
Advertising

Marketing is
NOT
Promotions

Marketing is all about
Communicating Right
Message to the Right People
using Right Channel

Marketing is
Changing
Very Fast

From
Traditional
to Digital

Gone are the
days when...

Yellow Pages
were Search
Engine

From
Traditional
to Digital

TV was
YouTube

Magazines
were Blog

Newspaper
Ads are
almost gone

Internet
changed
many things

Things are
also Changing
in India

Calling and OLD
Marketing is
Failing

It’s time to
accept Digital
Marketing

Digital Marketing
term was first used
in 1990

What is Digital
Marketing?
Digital Marketing is all
about using Digital
Platforms like Websites,
Blogs, Social Media and
Mobile Marketing to reach
Target Audience

Why Digital
Marketing
Digital Marketing is the
Future of Marketing. If you
are still using traditional
ways to promote your
business, then it’s time to
switch your focus on
Digital Platforms for
promotion

Digital Marketing & Digital Advertising
Easy
Digital Marketing is
easy to start,
manage and
monitor
Affordable
Digital Marketing is
less expensive than
traditional
marketing
Effective
Digital Marketing is
more effective than
traditional
marketing

Digital Marketing is
still evolving

Internet is the
key enabler of
Digital
Marketing
Digital Marketing can’t
exist without Internet

Digital Marketing is
also known as
Internet Marketing

Digital Marketing is
also known as
Online Marketing

Components of
Digital
Marketing
1. Audience
2. Content
3. Context
4. Medium

Audience
Those who will consume your
message. Audience is core of your
your Digital Marketing

Audience
Audience means real people who
will either read your content, watch
your video or listen to your audio.

Content
Content is what your audience will
consume

Context
Context will define subject or
objective of content

Content + Context
=
Message

Content + Context
Content with Context defines
message

Different
Types of
Content
1. Text
2. Video
3. Images
4. Audio

Right combination of
Text + Images + Video + Audio
Can form effective message
for your audience

Internet is the right
medium to reach
your target
audience

Digital Marketing Channels

Digital
Marketing
Channels

Digital Marketing is
mainly segmented
in 2 parts

Search
Engine
Marketing
Social Media
Marketing

Search Engine Marketing
help target audience find
what they are looking for

Social Media Marketing
help brands engage with
target audience

Companies can use
search and social to gain
visibility and engage with
audience using right
channels

So, How to
get started?

Create a Digital
Marketing Strategy
to get started

Objectives
Define your marketing
objective like
Branding, Lead
Generation or Sales
Channels
Identify Digital
Marketing channels
Target
Audience
Define Target
Audience and
Message
Audit
Conduct Digital
Marketing Audit
Optimize
Optimize your Digital
Marketing Channels
and Assets
Getting Started with Digital Marketing

SEO & Google
Adwords
Drive more organic Traffic using SEO
Bring more visitors using Google Adwords
Create Content
Create content for target audience
Use Blogs, Ebooks, Videos and Visuals
Social Media, Email &
SMS Marketing
Create Social Media Profiles
Integrate Email Marketing & SMS Marketing
Promote Content
Start promotion using social media
Use Email marketing automation
Objectives and Channels

Start with SEO and
Google Adwords and
create social media
assets

Create Content
Create content for your
audience. It can be video,
blogs, ebooks etc

Promote Content
Use social media to
promote your content
and engage with target
audience

Measure & Improve
Measure what is working
and improve what is not
working

What Next?

Before you Start...
1. Understand Key Terms of Digital Marketing
2. Learn about SEO, Adwords, PPC etc
3. Learn more about your target audience
4. Understand concepts of marketing, sales, lead
generation etc
5. Remember: You can’t be expert overnight
6. Remember: Digital Marketing will keep changing

Get in touch,
Follow me on
Slideshare, LinkedIn
and Twitter for More
stuff..

Bhavesh Gudhka
Twitter : @bhaveshg
Bhavesh is Founder of OPTRON
A Digital Marketing Agency and
Academy in Mumbai, India