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The Next Generation Written and composed by Keith and Scott
Ways in which consumer media habits are changing ,[object Object]
Brand development differs form direct response ,[object Object]
Major branding concepts ,[object Object],[object Object]
Techniques marketers use online to build and reinforce brands ,[object Object]
Major customer acquisition techniques, both online and offline ,[object Object]
Major online advertising formats ,[object Object]
What is ad serving? ,[object Object]
Two techniques to improve targeting online ads ,[object Object]
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