Axa Assurance Maroc - Insurer Innovation Award 2024
Week12 Updates
1.
2. Designing a framework for your audience
- Structural Framework
- Visual Framework
- Social Framework
- Conceptual Framework
“In places both private and public, social and separate, consumers are navigating
frameworks that we put forth. We’re no longer telling the whole story, creating the whole
experience for our users, we’re suggesting it.”
“we set loose boundaries, and give over part of the product to our audience, giving way to
new stories and behaviors.”
“People are unlikely to be aware of the framework.”
“The behavior you’re seeing is the behavior you’ve designed for.”
Joshua Brewer Joshua Porter
