Digital marketing - Connecting demand and supply

DIGITAL MARKETING Connect Supply Demand Group C ETIENNE BISMUT RAQUEL DEFILLO PATRICIA ISABEL DE OBESO ANTONIO LO PICCOLO NADIA PEREZ ROJAS ANTONIO PEDRO TARANA ADITYA VIKRAM GUPTA SERGEJS VOHRINS IE Business School

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The new taste-makers ,[object Object]

The new taste-makers delicious ,[object Object]

Search vs Discovery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The long tail of books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example:

Google´s connection between advertisers & potential customers ,[object Object],[object Object]

Collective Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rhapsody & niche songs ,[object Object],[object Object],[object Object]

Netflix & niche DVDs ,[object Object],[object Object],[object Object],[object Object]

Amazon & niche books ,[object Object],[object Object]

The Ebay business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital marketing - Connecting demand and supply

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