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BA401-Inside Microsoft
1. Inside MicrosoftThe untold story of how the internet forced Bill Gates to reverse course
2. Driving Everything Group : Hush – Hush Group / Programmer Group / Superhighway 7 DEC : Staged all day Program FEB 1994 : Web_Izing of Microsoft Begins by Steven Sinofsky Allard : 1991 : The Cherub – Faced Programmer Worried 1992 : Only Microsoft Programmer Who Had Nickname on His Business Card
3. Fixing Bugs 1993 Early : - An Unsancitioned Project , Allard Oversaw The Development Of Microsoft’s First Internet Server - Had Little time for new projects July 1994 : - “Windows : The next killer application for the internet ” Boss go-ahead for an executive retreat to discuss the net
4. Baby steps Spring 1994 : Net was exploding Spring comdex trade show : Execs began negotiating to license the technology Mid 1994 : Benjamin W. Slivka and three programmers looking into the features for successor to WIN95 August : Sent email to small band 16 December : Signed a spy-glass license
5. Network News 1995 : Microsoft management focused on Chicago December 1992 : Siegelman started the planning May 1993 : Gates approved Siegelman’s plan for a rival service November 1993 : Siegelman presented his plan to his staffs
6. Network News November 1994 : Gates unveiled the planned service in a keynote speech at comdex May 1995 : Gates sound the internet alarm August 1995 : WIN95 was shipping into the net
7. Trash Talk 6 December : Microsoft’s top execs gathered at the Seattle center auditorium 4 April : Excite went public and valued at $84 million 12 February : Microsoft unveiled a key weapon in its contest with netscape June : Microsoft turned its attention to intranets
8. “WE HAVE MORE THAN A YEAR OF INCREDIBLE EXECUTION THAT WE HAVE TO DO.” “THAT’S INTERNET TIME, MIND YOU.”