SlideShare une entreprise Scribd logo
1  sur  34
Generation C By Dan Pankraz
C  for…..?
Content Creators Connected Co-creation Customise Community Curious Control ‘C’
“ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
5 THINGS TO KNOW ABOUT GEN C ,[object Object],[object Object],[object Object],[object Object],[object Object]
MYTH: Gen C is exclusively teenagers
… is the age Gen C most wish to be
 
THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES ,[object Object],Source: Universal McCann Global study on social media trends April 2008
WHO LOVE THEIR  ‘15 SECONDS OF FAME’
And crave constant stimulation… … there is  NO OFF SWITCH
THEY’RE WORLD IS BASED ON  CONTINUOUS PARTIAL ATTENTION
iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-)  File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
 
THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com  Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
THEY HAVE A PASSION FOR LEARNING NEW SKILLS ,[object Object],WHILE NOT TAKING THEMSELVES TOO SERIOUSLY
AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
EVERYTHING HAS TO BE CUSTOMISABLE
AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
Gen C see real and imaginary worlds as one….their  personas can be fluid and malleable through these different worlds
GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST  PERMANENT HUMAN COLONY ON MARS
GEN C LOVE MYSTERIOUS CHARACTERS…  NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
THE GEN C LOOK IN 2008/09  Casual cool Fluid  Unisex Understated Anti-colour Industrie
Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
10 THINGS TO TAKEAWAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANKYOU [email_address]

Contenu connexe

Tendances

Out of the Fishbowl
Out of the FishbowlOut of the Fishbowl
Out of the FishbowlMartafy!
 
Now & Next: Future of Engagement
Now & Next: Future of EngagementNow & Next: Future of Engagement
Now & Next: Future of EngagementMSL
 
Experiential Marketing (Create & Cultivate Seattle)
Experiential Marketing (Create & Cultivate Seattle) Experiential Marketing (Create & Cultivate Seattle)
Experiential Marketing (Create & Cultivate Seattle) Julie Bourne
 
Danish Film Institute Keynote
Danish Film Institute KeynoteDanish Film Institute Keynote
Danish Film Institute KeynoteLizRosenthal
 
Social Media Best In Class Presentation
Social Media Best In Class PresentationSocial Media Best In Class Presentation
Social Media Best In Class PresentationWonderGroup
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?Martafy!
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
 
Cannes Young Lion Health Award, 2016
Cannes Young Lion Health Award, 2016Cannes Young Lion Health Award, 2016
Cannes Young Lion Health Award, 2016Kathryn Callow
 
I Am The Media
I Am The MediaI Am The Media
I Am The MediaAlain Thys
 
Story Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story WorldwideStory Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story WorldwideStory Worldwide
 
10 Pitfalls & Lessons In Social Media
10 Pitfalls & Lessons In Social Media10 Pitfalls & Lessons In Social Media
10 Pitfalls & Lessons In Social MediaSam Marshall
 
WiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor KeynoteWiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor KeynoteEmma Westecott
 
Group 8 discussion leading PPT
Group 8 discussion leading PPTGroup 8 discussion leading PPT
Group 8 discussion leading PPTSylvia_1023
 
Art, Life and Programming
Art, Life and ProgrammingArt, Life and Programming
Art, Life and ProgrammingCate Huston
 
Starbucks & Ford Motorcar Company Case Study
Starbucks & Ford Motorcar Company Case StudyStarbucks & Ford Motorcar Company Case Study
Starbucks & Ford Motorcar Company Case StudyXiiangEelyn
 
Group 8 discussion leading
Group 8 discussion leadingGroup 8 discussion leading
Group 8 discussion leadingSylvia_1023
 
Digital Brand Strategy | Mace 2008
Digital Brand Strategy | Mace 2008Digital Brand Strategy | Mace 2008
Digital Brand Strategy | Mace 2008Patrick Collings
 
3 SHIFTS FOR SUCCESS SEEKERS
3 SHIFTS FOR SUCCESS SEEKERS3 SHIFTS FOR SUCCESS SEEKERS
3 SHIFTS FOR SUCCESS SEEKERSBeth Jones
 
Group 8 discussion leading
Group 8 discussion leadingGroup 8 discussion leading
Group 8 discussion leadingSylvia_1023
 

Tendances (20)

Out of the Fishbowl
Out of the FishbowlOut of the Fishbowl
Out of the Fishbowl
 
Social Media for dummies like you and me
Social Media for dummies like you and meSocial Media for dummies like you and me
Social Media for dummies like you and me
 
Now & Next: Future of Engagement
Now & Next: Future of EngagementNow & Next: Future of Engagement
Now & Next: Future of Engagement
 
Experiential Marketing (Create & Cultivate Seattle)
Experiential Marketing (Create & Cultivate Seattle) Experiential Marketing (Create & Cultivate Seattle)
Experiential Marketing (Create & Cultivate Seattle)
 
Danish Film Institute Keynote
Danish Film Institute KeynoteDanish Film Institute Keynote
Danish Film Institute Keynote
 
Social Media Best In Class Presentation
Social Media Best In Class PresentationSocial Media Best In Class Presentation
Social Media Best In Class Presentation
 
What the F**k is Social Media NOW?
What the F**k is Social Media NOW?What the F**k is Social Media NOW?
What the F**k is Social Media NOW?
 
Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...Future of advertising - Some thoughts from the present to predict the future ...
Future of advertising - Some thoughts from the present to predict the future ...
 
Cannes Young Lion Health Award, 2016
Cannes Young Lion Health Award, 2016Cannes Young Lion Health Award, 2016
Cannes Young Lion Health Award, 2016
 
I Am The Media
I Am The MediaI Am The Media
I Am The Media
 
Story Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story WorldwideStory Listening Through Social Media eBook - Story Worldwide
Story Listening Through Social Media eBook - Story Worldwide
 
10 Pitfalls & Lessons In Social Media
10 Pitfalls & Lessons In Social Media10 Pitfalls & Lessons In Social Media
10 Pitfalls & Lessons In Social Media
 
WiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor KeynoteWiG 2007 Alice Taylor Keynote
WiG 2007 Alice Taylor Keynote
 
Group 8 discussion leading PPT
Group 8 discussion leading PPTGroup 8 discussion leading PPT
Group 8 discussion leading PPT
 
Art, Life and Programming
Art, Life and ProgrammingArt, Life and Programming
Art, Life and Programming
 
Starbucks & Ford Motorcar Company Case Study
Starbucks & Ford Motorcar Company Case StudyStarbucks & Ford Motorcar Company Case Study
Starbucks & Ford Motorcar Company Case Study
 
Group 8 discussion leading
Group 8 discussion leadingGroup 8 discussion leading
Group 8 discussion leading
 
Digital Brand Strategy | Mace 2008
Digital Brand Strategy | Mace 2008Digital Brand Strategy | Mace 2008
Digital Brand Strategy | Mace 2008
 
3 SHIFTS FOR SUCCESS SEEKERS
3 SHIFTS FOR SUCCESS SEEKERS3 SHIFTS FOR SUCCESS SEEKERS
3 SHIFTS FOR SUCCESS SEEKERS
 
Group 8 discussion leading
Group 8 discussion leadingGroup 8 discussion leading
Group 8 discussion leading
 

En vedette

Gen c presentation
Gen c presentationGen c presentation
Gen c presentationimondz
 
Future of fashion retail
Future of fashion retailFuture of fashion retail
Future of fashion retailmhaworth13
 
Fashion retail short version final
Fashion retail short version finalFashion retail short version final
Fashion retail short version finalKate G.a.
 
M2M industry overview 2012
M2M industry overview 2012M2M industry overview 2012
M2M industry overview 2012Ahmad Yokasano
 

En vedette (6)

Gen c presentation
Gen c presentationGen c presentation
Gen c presentation
 
Generation c
Generation cGeneration c
Generation c
 
Future of fashion retail
Future of fashion retailFuture of fashion retail
Future of fashion retail
 
Fashion retail short version final
Fashion retail short version finalFashion retail short version final
Fashion retail short version final
 
M2M industry overview 2012
M2M industry overview 2012M2M industry overview 2012
M2M industry overview 2012
 
Technology Vision 2017 - Overview
Technology Vision 2017 - OverviewTechnology Vision 2017 - Overview
Technology Vision 2017 - Overview
 

Similaire à Generation C - a look into their world by Dan Pankraz

Social media for business ppt
Social media for business pptSocial media for business ppt
Social media for business pptTom Walter
 
SXSW15 Brain food
SXSW15 Brain food SXSW15 Brain food
SXSW15 Brain food Sarah May
 
5 Big Ideas to Keep Control of Indie Transmedia Projects
5 Big Ideas to Keep Control of Indie Transmedia Projects5 Big Ideas to Keep Control of Indie Transmedia Projects
5 Big Ideas to Keep Control of Indie Transmedia ProjectsHubbub Media
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaJD Lasica
 
Transient Identiti Socialization Of Marketing
Transient Identiti   Socialization Of MarketingTransient Identiti   Socialization Of Marketing
Transient Identiti Socialization Of MarketingIdentitiLab
 
Bringing brands & stories to life through transmedia creativity
Bringing brands & stories to life through transmedia creativityBringing brands & stories to life through transmedia creativity
Bringing brands & stories to life through transmedia creativityErica Hargreave
 
Canneslions2012 areyouready-120711161123-phpapp02-3
Canneslions2012 areyouready-120711161123-phpapp02-3Canneslions2012 areyouready-120711161123-phpapp02-3
Canneslions2012 areyouready-120711161123-phpapp02-3Sergey Gorlov
 
Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
 
Social Media for Filmmakers - Digital Biscuit
Social Media for Filmmakers - Digital BiscuitSocial Media for Filmmakers - Digital Biscuit
Social Media for Filmmakers - Digital BiscuitSales Hub Pro
 
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USAdentsu
 
UFOs: Abduction by the marketing hype cycle
UFOs: Abduction by the marketing hype cycleUFOs: Abduction by the marketing hype cycle
UFOs: Abduction by the marketing hype cycleArmando Alves
 
Fashion and Digital Trends
Fashion and Digital TrendsFashion and Digital Trends
Fashion and Digital TrendsSkive
 
THE NETWORKED REVOLUTION
THE NETWORKED REVOLUTIONTHE NETWORKED REVOLUTION
THE NETWORKED REVOLUTIONAmy Rae
 
The future of digital
The future of digitalThe future of digital
The future of digitalDavid Wesson
 
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in Cobalt Blue
 
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...power to the pixel
 

Similaire à Generation C - a look into their world by Dan Pankraz (20)

Social media for business ppt
Social media for business pptSocial media for business ppt
Social media for business ppt
 
SXSW15 Brain food
SXSW15 Brain food SXSW15 Brain food
SXSW15 Brain food
 
5 Big Ideas to Keep Control of Indie Transmedia Projects
5 Big Ideas to Keep Control of Indie Transmedia Projects5 Big Ideas to Keep Control of Indie Transmedia Projects
5 Big Ideas to Keep Control of Indie Transmedia Projects
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
 
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassMa cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
 
20 Trends & Findings from Social Media Week L.A.
20 Trends & Findings from Social Media Week L.A.20 Trends & Findings from Social Media Week L.A.
20 Trends & Findings from Social Media Week L.A.
 
Transient Identiti Socialization Of Marketing
Transient Identiti   Socialization Of MarketingTransient Identiti   Socialization Of Marketing
Transient Identiti Socialization Of Marketing
 
STORY, MEET CODE.
STORY, MEET CODE.STORY, MEET CODE.
STORY, MEET CODE.
 
Bringing brands & stories to life through transmedia creativity
Bringing brands & stories to life through transmedia creativityBringing brands & stories to life through transmedia creativity
Bringing brands & stories to life through transmedia creativity
 
Canneslions2012 areyouready-120711161123-phpapp02-3
Canneslions2012 areyouready-120711161123-phpapp02-3Canneslions2012 areyouready-120711161123-phpapp02-3
Canneslions2012 areyouready-120711161123-phpapp02-3
 
Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012
 
Social Media for Filmmakers - Digital Biscuit
Social Media for Filmmakers - Digital BiscuitSocial Media for Filmmakers - Digital Biscuit
Social Media for Filmmakers - Digital Biscuit
 
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USASXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
 
UFOs: Abduction by the marketing hype cycle
UFOs: Abduction by the marketing hype cycleUFOs: Abduction by the marketing hype cycle
UFOs: Abduction by the marketing hype cycle
 
Fashion and Digital Trends
Fashion and Digital TrendsFashion and Digital Trends
Fashion and Digital Trends
 
THE NETWORKED REVOLUTION
THE NETWORKED REVOLUTIONTHE NETWORKED REVOLUTION
THE NETWORKED REVOLUTION
 
The future of digital
The future of digitalThe future of digital
The future of digital
 
The Power of Immersive Media
The Power of Immersive MediaThe Power of Immersive Media
The Power of Immersive Media
 
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
Narrative Marketing-A Cobalt Blue Presentation VISIT: www.cobaltblue.in
 
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...
 

Dernier

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentPim van der Noll
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Nikki Chapple
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...Wes McKinney
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Kaya Weers
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024TopCSSGallery
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 

Dernier (20)

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native developmentEmixa Mendix Meetup 11 April 2024 about Mendix Native development
Emixa Mendix Meetup 11 April 2024 about Mendix Native development
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
The Future Roadmap for the Composable Data Stack - Wes McKinney - Data Counci...
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)
 
Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024Top 10 Hubspot Development Companies in 2024
Top 10 Hubspot Development Companies in 2024
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 

Generation C - a look into their world by Dan Pankraz

  • 1. Generation C By Dan Pankraz
  • 3. Content Creators Connected Co-creation Customise Community Curious Control ‘C’
  • 4. “ The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
  • 5.
  • 6. MYTH: Gen C is exclusively teenagers
  • 7. … is the age Gen C most wish to be
  • 8.  
  • 9.
  • 10. WHO LOVE THEIR ‘15 SECONDS OF FAME’
  • 11. And crave constant stimulation… … there is NO OFF SWITCH
  • 12. THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
  • 13. iTunes MP3 MMORPGs Avatars iMovie CGI YouTube iPod DV cam Blogs PSP Xbox Apps Wii AV remixes USB MySpace Chat rooms IM Camera phones Twitter Facebook Mash-ups Skype Sidekick / Hiptop UGC Nokia Online profiles iPhone Flickr L8R ;-) File sharing WiFi Wiki HD Widgets Torrent VOIP WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED Facebook
  • 14.  
  • 15. THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
  • 16. AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT. Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
  • 17.
  • 18. AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
  • 19. LIKE VOTING ON HOW AN AD CAMPAIGN ENDS Flickr Sightings Source:runcactuskidrun.com
  • 20. EVERYTHING HAS TO BE CUSTOMISABLE
  • 21. AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT The ‘Control C Generation ’
  • 22. LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
  • 23. Movies are now being created based off gaming platforms GAMING NOW DWARFS HOLLYWOOD
  • 24. Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
  • 25. GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
  • 26. BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
  • 27. OR WHO SIMPLY MAKE THEIR LIFE BETTER FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
  • 28. THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD ISSUES VIRGLE..THE 1 ST PERMANENT HUMAN COLONY ON MARS
  • 29. GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT Experimental Torah Bright Restless Imaginative Mysterious Challenging
  • 30. Bam Marguerra is THE cult Gen C hero…. He’s dark, constantly rebelling and doesn’t take himself too seriously
  • 31. THE GEN C LOOK IN 2008/09 Casual cool Fluid Unisex Understated Anti-colour Industrie
  • 32. Terminator 4 Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009 Transformers 2 Watchmen Wolverine
  • 33.