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Online Fundraising Presentation
1.
Online Fundraising Heidi
McLaren June 16, 2008
2.
3.
Some organizations, like
United Way, who raised 247.4 million online, seem to have online giving figured out
4.
Online giving is
still climbing, but rate of growth has slowed
5.
Pattern of larger
gifts from fewer donors in 2007
6.
Online giving grows
after a crisis
7.
People who make
their first gift to charity online give 1.5x as much as those whose first gift was made by mail.
8.
9.
10.
Efficiency
11.
Information, reviews and
summaries can be browsed without pressure
12.
Attraction of different
donors; young, wealthy
13.
Little time investment
by staff
14.
15.
Getting users to
your site
16.
Maintaining donors
17.
Donor fatigue
18.
Maintaining/updating site
19.
Organization staff don’t
have expertise
20.
21.
Embedded videos in
e-mails, on websites
22.
Provide, seek out
matching gifts and provide info
23.
E-mail lists– advocacy
alerts, news, newsletter
24.
Affiliate with companies,
recommend products
25.
Provide information, news
center
26.
Create a reason
for individuals to visit site
27.
28.
Options
29.
Visual
30.
Information
31.
32.
Have existing online
donors sign others up, use online relationships
33.
Combine advocacy with
online fundraising
34.
Test different online
techniques
35.
Get a celebrity
36.
Year end campaigns
37.
Visibility through social
networks,
38.
comment on blogs,
news, share
39.
organization’s news
40.
Build a dedicated,
updated website
41.
“ Brand” yourself
42.
43.
44.
Know audience
45.
Be passionate
46.
Plain speaking
47.
Don’t exaggerate
48.
E-mail updates
49.
Don’t spam
50.
Make donating easy,
but not obnoxious
51.
Use charity auctions
52.
Put website on
literature, materials
53.
Participates in online
discussion and forums
54.
Ask related sites
and bloggers to link to your site
55.
Be personal
56.
Be Personal
57.
58.
Fin
59.
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