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The Mobile Consumer Emma, Alex, Junior and Nick Business of Media April 16th, 2010
Today’s Technology = Decades of Innovation
GAMING COMMUNICATION ENTERTAINMENT
LARGER MARKET PENETRATION  = Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services/Applications
1+ BILLION USERS
10 + BILLION USERS
Home  Entertainment Phones Computers Radio Televisions Gaming  Devices
ACCESS  isEVERYWHERE Wifi + GPS
3G (wireless phone network) Bluetooth
20xx
….and HALF the price!
Cloud Computing Information + Applications + Software Powered via the Internet to any Device
Wired-world where all information is available across many platforms…
Communication
The Rapid Cycle Mobile Internet Computing is the first computing cycle to be on the go. Rise of 3G & technologies boosts consumer shift to Smartphones and thus more efficient communication 3G (soon 4G) is better for us all (speed and cost) In 2010, 3G has reached the penetration point in the consumer market
“Regarding pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years” iphone & iTouch reached 57 mil by Q9, outpacing all desktop computing adoption. Japan example: In 2000, Telecom dominates over Mobile Internet (only 3% Market Value), but by 2009 Mobile Internet rose to 22&
iPhone Raised the bar for mobile technology Ease of use & quality Wi-Fi 2000K apps & 2B+ downloads Increasingly about data, not voice (calling plans, etc.) iPhone is leader in mobile devices in terms of data
Important Developments In a year and a half (May ‘08 – Dec. ‘09) there were rapid developments/announcements. Consumers now expect to “get what they want when they want it, from the palm of their hand…” Twitter, Skype, Foursquare, Facebook
Skype: VoIP (voice over Internet Protocol) makes talking on the phone free With 521mm+ users, it would be the largest carrier in the world. Twitter: On-the-go tracking of thoughts; never stop communicating with someone Monetizing with ads resembling tweets Foursquare: Taking Twitter a step further; is it “Big Brother”-esque?
Facebook The giant of the new mobile communication platforms; leading social networking platform in the world. “In-the-clouds” content: shift from mainframe computing to client-server based…a “digital locker” Facebook has it all: Ubiquitous Computing You have 0 Friends
Entertainment
Bored? Take out your phone…
Ipod/Mp3 devices sparked consumer demand for media “on the go” -New Technology -Personalized Content
Internet in the palm of your hand…The Modern “Mary Poppins Bag”  supercalifragilisticexpialidocious!
Phones aren’t just for calls…“Mobile Entertainment Devices”
Entertainment  (drive growth) Mobile Internet More Content. More Access. …All in Real Time.
LifeStyle
Gimme Gimme MORE!
A Whole New World
GPS
Real-time Consumer Apps
CONSUMERS still WANT MORE

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The Mobile Consumer

  • 1. The Mobile Consumer Emma, Alex, Junior and Nick Business of Media April 16th, 2010
  • 2. Today’s Technology = Decades of Innovation
  • 3.
  • 4.
  • 5.
  • 7. LARGER MARKET PENETRATION = Better Processing Power + Improved User Interface + Smaller Form Factor + Lower Prices + Expanded Services/Applications
  • 9. 10 + BILLION USERS
  • 10.
  • 11. Home Entertainment Phones Computers Radio Televisions Gaming Devices
  • 12. ACCESS isEVERYWHERE Wifi + GPS
  • 13. 3G (wireless phone network) Bluetooth
  • 14. 20xx
  • 16. Cloud Computing Information + Applications + Software Powered via the Internet to any Device
  • 17. Wired-world where all information is available across many platforms…
  • 19. The Rapid Cycle Mobile Internet Computing is the first computing cycle to be on the go. Rise of 3G & technologies boosts consumer shift to Smartphones and thus more efficient communication 3G (soon 4G) is better for us all (speed and cost) In 2010, 3G has reached the penetration point in the consumer market
  • 20.
  • 21. “Regarding pace of change, we believe more users will likely connect to the Internet via mobile devices than desktop PCs within 5 years” iphone & iTouch reached 57 mil by Q9, outpacing all desktop computing adoption. Japan example: In 2000, Telecom dominates over Mobile Internet (only 3% Market Value), but by 2009 Mobile Internet rose to 22&
  • 22. iPhone Raised the bar for mobile technology Ease of use & quality Wi-Fi 2000K apps & 2B+ downloads Increasingly about data, not voice (calling plans, etc.) iPhone is leader in mobile devices in terms of data
  • 23. Important Developments In a year and a half (May ‘08 – Dec. ‘09) there were rapid developments/announcements. Consumers now expect to “get what they want when they want it, from the palm of their hand…” Twitter, Skype, Foursquare, Facebook
  • 24. Skype: VoIP (voice over Internet Protocol) makes talking on the phone free With 521mm+ users, it would be the largest carrier in the world. Twitter: On-the-go tracking of thoughts; never stop communicating with someone Monetizing with ads resembling tweets Foursquare: Taking Twitter a step further; is it “Big Brother”-esque?
  • 25. Facebook The giant of the new mobile communication platforms; leading social networking platform in the world. “In-the-clouds” content: shift from mainframe computing to client-server based…a “digital locker” Facebook has it all: Ubiquitous Computing You have 0 Friends
  • 27. Bored? Take out your phone…
  • 28. Ipod/Mp3 devices sparked consumer demand for media “on the go” -New Technology -Personalized Content
  • 29. Internet in the palm of your hand…The Modern “Mary Poppins Bag”  supercalifragilisticexpialidocious!
  • 30. Phones aren’t just for calls…“Mobile Entertainment Devices”
  • 31.
  • 32. Entertainment  (drive growth) Mobile Internet More Content. More Access. …All in Real Time.
  • 35. A Whole New World
  • 36. GPS
  • 37.
  • 38.
  • 39.

Notes de l'éditeur

  1. News, Personal banking, Restaurant online shopping, Nike Runners, Yelp, Urbanspoon, Cab4me, foursquare