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Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Social Media'

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Practical Issues in Social Media Ben Cotton Leeds Business School
What is social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the characteristics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The major players ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And a few more…
Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object]
Pitfalls of Social Media ,[object Object],[object Object],[object Object],[object Object]
Good & Bad ,[object Object],[object Object],[object Object]
When Social Media goes wrong!
Case study: Microsoft ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case study: Habitat ,[object Object]
Case study: Habitat
[object Object],Case study: Thornton’s employee
[object Object],Case study: GMPTE
When Social Media goes well!
[object Object],Social Media in the public sector
[object Object],[object Object],[object Object],Social Media in the public sector
Social Media Guidelines ,[object Object],[object Object],[object Object],[object Object]
What do you think? ,[object Object],[object Object]
The good old press release
Die Press Release! Die! Die! Die! ,[object Object],[object Object]
Social Media Release Tom Foremski (2006): “ Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat on-the-back phrases and meaningless quotes. Often they will contain quotes from C-level executives praising their customer focus. They often contain praise from analysts, (who are almost always paid or have a customer relationship.) And so on...”
Social Media Release Template ,[object Object]
Traditional Press Release Social Media Release vs.
Traditional Elements ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Social Media Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who are they for? ,[object Object],[object Object],[object Object],[object Object]
How to pitch to bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Other considerations ,[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object]
What are the benefits? ,[object Object],[object Object],[object Object],[object Object]
Social Media Release Conclusions ,[object Object],[object Object],[object Object],[object Object]
Recommended Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any questions? Q&A
Thank you Contact details [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton End

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Presentation to NHS Graduate Trainee Communicators 'Practical Issues in Social Media'

  • 1. Practical Issues in Social Media Ben Cotton Leeds Business School
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  • 9. When Social Media goes wrong!
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  • 15. When Social Media goes well!
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  • 20. The good old press release
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  • 22. Social Media Release Tom Foremski (2006): “ Press releases are nearly useless. They typically start with a tremendous amount of top-spin, they contain pat on-the-back phrases and meaningless quotes. Often they will contain quotes from C-level executives praising their customer focus. They often contain praise from analysts, (who are almost always paid or have a customer relationship.) And so on...”
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  • 24. Traditional Press Release Social Media Release vs.
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  • 35. Thank you Contact details [email_address] www.twitter.com/bencotton www.socialwebthing.com www.linkedin.com/in/bencotton End

Notes de l'éditeur

  1. I’ll be very quickly going over some practical issues in social media complete with examples and considerations
  2. It is a relatively new area so some of the definitions are still somewhat ambiguous
  3. Does this match with what you thought social media was?
  4. Does this match with what you thought social media was?
  5. Wikipedia is 7 th most popular website in the world. Microsoft paid people to correct ‘inaccuracies’ on its entry. Unethical, not transparent, bias
  6. Wikipedia is 7 th most popular website in the world. Microsoft paid people to correct ‘inaccuracies’ on its entry. Unethical, not transparent, bias
  7. It’s a social space and people do not want it encroached by corporations – less to be spammed by them
  8. There is always the risk of employees bring their employer into disrepute, many examples e.g. Tim Bresnan All these examples show either organisations or employees not behaving in the correct way. Permanent, immediate, public
  9. Organisatons need to have a social media presence
  10. Facebook being used for two-way communication, feedback and consultation, Q&As
  11. Twitter being used as an emergency comms channel – it reports events before the news agencies does e.g. Hudson plane crash, Balloon Boy, natural disasters
  12. IBM do some guidelines
  13. Two schools of thought