SlideShare a Scribd company logo

25 Keys To Sales & Marketing 2

•
•
G
guest94d217

This is the ppt translation of the second part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line.

BusinessCareer
1 of 25
Key - 6 Why the lack of Marketing Research means flying blind?
What is Marketing Research and why is it needed ? ,[object Object],[object Object],[object Object]
What major research activities are undertaken by the companies ? ,[object Object],[object Object],[object Object],[object Object]
Exploratory Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Descriptive Research ,[object Object],[object Object],[object Object],[object Object]
Causal Research ,[object Object],[object Object],[object Object]
Key – 7 (A guide for the marketing manager’s involvement in the research process) ,[object Object],[object Object]
What exactly should the Marketing Manager know about the marketing research to question the validity & reliability of a study??? ,[object Object],[object Object],[object Object],[object Object]
Key – 8 Importance of understanding the consumer – Part 1 ,[object Object],[object Object]
Intra-personal influencers of consumer purchase decisions ,[object Object],[object Object],[object Object],[object Object]
[object Object],Self Actualization Physiological Safety Feeling of belonging & love Self Esteem Motivation (Maslow says – that everyone is motivated by needs & wants.) ,[object Object],[object Object],[object Object]
Perception ( Second major intra-personal influencer in consumer purchase decisions ) ,[object Object],[object Object],[object Object],[object Object]
Learning ( Third major intra-personal influencer in consumer purchase decision ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attitudes ( Fourth major intra-personal variable to influence consumer purchase decision. ) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key – 8 Importance of understanding the consumer – Part 2 ,[object Object],[object Object],[object Object]
Inter-personal variables that influences consumer purchase decisions ,[object Object],[object Object],[object Object]
Reference Groups ( First Inter-personal variable to influence consumer purchase decision. ) ,[object Object],[object Object],[object Object]
2 important functions of reference groups – ,[object Object],[object Object],[object Object]
Family ( The second inter-personal variable to influence consumer purchase decision .) ,[object Object],[object Object],[object Object]
Culture ( The second inter-personal variable to influence consumer purchase decision. ) ,[object Object],[object Object],[object Object]
Key – 10 ( Why selling to the entire market may not be a good idea ?) It sounds reasonable to market your goods to the entire market. Isn’t it??? But, If you tend to sell everything to everyone, the image of the company becomes cloudy and its marketing communication can never be free from ambiguity. THEREFORE MARKET SEGMENTATION …..
What is Market Segmentation ? ,[object Object],[object Object],[object Object]
5 step process of M arketing Segmentation … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advantage of Marketing Segmentation … ,[object Object],[object Object],[object Object],[object Object],[object Object]
Different ways (factors) to segment the markets – ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demographic factors ,[object Object],[object Object]

Recommended

Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
 
Reference Groups and Word of Mouth
Reference Groups and Word of MouthReference Groups and Word of Mouth
Reference Groups and Word of MouthFeby Sandra
 
Chapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceChapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceAvinash Kumar
 
Influence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorInfluence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorDigital Sabesh
 
ITFT Reference group
ITFT Reference group ITFT Reference group
ITFT Reference group Harminder Kaur
 
Group dynamics
Group dynamics Group dynamics
Group dynamics snigdhaamiable
 
Refgrp
RefgrpRefgrp
Refgrppratibha1902
 
Marketing Management intro
Marketing Management introMarketing Management intro
Marketing Management introAishwarya Kelkar
 

Recommended

Reference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorReference Group and Family Influence on Consumer Behavior
Reference Group and Family Influence on Consumer BehaviorRamishSheikh1
 
Reference Groups and Word of Mouth
Reference Groups and Word of MouthReference Groups and Word of Mouth
Reference Groups and Word of MouthFeby Sandra
 
Chapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceChapter 10 Referene Group And Family Reference
Chapter 10 Referene Group And Family ReferenceAvinash Kumar
 
Influence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorInfluence of reference groups on consumer behavior
Influence of reference groups on consumer behaviorDigital Sabesh
 
ITFT Reference group
ITFT Reference group ITFT Reference group
ITFT Reference group Harminder Kaur
 
Group dynamics
Group dynamics Group dynamics
Group dynamics snigdhaamiable
 
Refgrp
RefgrpRefgrp
Refgrppratibha1902
 
Marketing Management intro
Marketing Management introMarketing Management intro
Marketing Management introAishwarya Kelkar
 
Reference groups
Reference groupsReference groups
Reference groupsAishwarya Kelkar
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behaviorrobinslides
 
Reference Groups
Reference GroupsReference Groups
Reference GroupsAbhipsha Mishra
 
Understanding Consumer And Social Buying Bahavior 4
Understanding Consumer And Social Buying Bahavior 4Understanding Consumer And Social Buying Bahavior 4
Understanding Consumer And Social Buying Bahavior 4rajesh panda
 
Reference groups (rg) and family influences
Reference groups (rg) and family influencesReference groups (rg) and family influences
Reference groups (rg) and family influencesShare
 
Shopping Groups | IIMC | Consumer Behaviour
Shopping Groups | IIMC | Consumer BehaviourShopping Groups | IIMC | Consumer Behaviour
Shopping Groups | IIMC | Consumer BehaviourInduchoodan R
 
Obb ppt
Obb pptObb ppt
Obb pptManas Pandey
 
Chapter014
Chapter014Chapter014
Chapter0145tatan
 
Cb lec 9 groups (1)
Cb lec 9 groups (1)Cb lec 9 groups (1)
Cb lec 9 groups (1)Samina Haider
 
Reference Group Cb 25.9.9
Reference Group Cb 25.9.9Reference Group Cb 25.9.9
Reference Group Cb 25.9.9GOEL'S WORLD
 
Reference Group & Social Class
Reference Group & Social ClassReference Group & Social Class
Reference Group & Social ClassManmohan Anand
 
Psychological Influences on Consumer Behavior
Psychological Influences on Consumer BehaviorPsychological Influences on Consumer Behavior
Psychological Influences on Consumer Behaviorbrynagrubbs
 
Factors that affect reference group influence
Factors that affect reference group influenceFactors that affect reference group influence
Factors that affect reference group influenceVikram Ram
 
Consumer Behaviour- Social Group
Consumer Behaviour- Social GroupConsumer Behaviour- Social Group
Consumer Behaviour- Social GroupKirk Coutinho
 
Marketing applications of reference group, family and culture
Marketing applications of reference group, family and cultureMarketing applications of reference group, family and culture
Marketing applications of reference group, family and cultureAditya Mehta
 
External Determinants of Buying Behavior
External Determinants of Buying BehaviorExternal Determinants of Buying Behavior
External Determinants of Buying BehaviorAstha Chand
 
Reference Groups
Reference GroupsReference Groups
Reference GroupsDr Vikas Gautam
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour 120iiminternship
 
Consumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipConsumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipManish Sonkar
 
2 Calendar 97
2 Calendar 972 Calendar 97
2 Calendar 97knoware
 
Miso Pix
Miso PixMiso Pix
Miso Pixknoware
 
mic mcm
mic mcmmic mcm
mic mcmknoware
 

More Related Content

What's hot

Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behaviorrobinslides
 
Understanding Consumer And Social Buying Bahavior 4
Understanding Consumer And Social Buying Bahavior 4Understanding Consumer And Social Buying Bahavior 4
Understanding Consumer And Social Buying Bahavior 4rajesh panda
 
Reference groups (rg) and family influences
Reference groups (rg) and family influencesReference groups (rg) and family influences
Reference groups (rg) and family influencesShare
 
Shopping Groups | IIMC | Consumer Behaviour
Shopping Groups | IIMC | Consumer BehaviourShopping Groups | IIMC | Consumer Behaviour
Shopping Groups | IIMC | Consumer BehaviourInduchoodan R
 
Chapter014
Chapter014Chapter014
Chapter0145tatan
 
Reference Group Cb 25.9.9
Reference Group Cb 25.9.9Reference Group Cb 25.9.9
Reference Group Cb 25.9.9GOEL'S WORLD
 
Reference Group & Social Class
Reference Group & Social ClassReference Group & Social Class
Reference Group & Social ClassManmohan Anand
 
Psychological Influences on Consumer Behavior
Psychological Influences on Consumer BehaviorPsychological Influences on Consumer Behavior
Psychological Influences on Consumer Behaviorbrynagrubbs
 
Factors that affect reference group influence
Factors that affect reference group influenceFactors that affect reference group influence
Factors that affect reference group influenceVikram Ram
 
Consumer Behaviour- Social Group
Consumer Behaviour- Social GroupConsumer Behaviour- Social Group
Consumer Behaviour- Social GroupKirk Coutinho
 
Marketing applications of reference group, family and culture
Marketing applications of reference group, family and cultureMarketing applications of reference group, family and culture
Marketing applications of reference group, family and cultureAditya Mehta
 
External Determinants of Buying Behavior
External Determinants of Buying BehaviorExternal Determinants of Buying Behavior
External Determinants of Buying BehaviorAstha Chand
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour 120iiminternship
 
Consumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipConsumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipManish Sonkar
 

What's hot (19)

Reference groups
Reference groupsReference groups
Reference groups
 
Consumer Behavior
Consumer BehaviorConsumer Behavior
Consumer Behavior
 
Reference Groups
Reference GroupsReference Groups
Reference Groups
 
Understanding Consumer And Social Buying Bahavior 4
Understanding Consumer And Social Buying Bahavior 4Understanding Consumer And Social Buying Bahavior 4
Understanding Consumer And Social Buying Bahavior 4
 
Reference groups (rg) and family influences
Reference groups (rg) and family influencesReference groups (rg) and family influences
Reference groups (rg) and family influences
 
Shopping Groups | IIMC | Consumer Behaviour
Shopping Groups | IIMC | Consumer BehaviourShopping Groups | IIMC | Consumer Behaviour
Shopping Groups | IIMC | Consumer Behaviour
 
Obb ppt
Obb pptObb ppt
Obb ppt
 
Chapter014
Chapter014Chapter014
Chapter014
 
Cb lec 9 groups (1)
Cb lec 9 groups (1)Cb lec 9 groups (1)
Cb lec 9 groups (1)
 
Reference Group Cb 25.9.9
Reference Group Cb 25.9.9Reference Group Cb 25.9.9
Reference Group Cb 25.9.9
 
Reference Group & Social Class
Reference Group & Social ClassReference Group & Social Class
Reference Group & Social Class
 
Psychological Influences on Consumer Behavior
Psychological Influences on Consumer BehaviorPsychological Influences on Consumer Behavior
Psychological Influences on Consumer Behavior
 
Factors that affect reference group influence
Factors that affect reference group influenceFactors that affect reference group influence
Factors that affect reference group influence
 
Consumer Behaviour- Social Group
Consumer Behaviour- Social GroupConsumer Behaviour- Social Group
Consumer Behaviour- Social Group
 
Marketing applications of reference group, family and culture
Marketing applications of reference group, family and cultureMarketing applications of reference group, family and culture
Marketing applications of reference group, family and culture
 
External Determinants of Buying Behavior
External Determinants of Buying BehaviorExternal Determinants of Buying Behavior
External Determinants of Buying Behavior
 
Reference Groups
Reference GroupsReference Groups
Reference Groups
 
How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour How do consumer characteristics influence buying behaviour
How do consumer characteristics influence buying behaviour
 
Consumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadershipConsumer behavior-Group Dynamics,Reference group & opinion leadership
Consumer behavior-Group Dynamics,Reference group & opinion leadership
 

Viewers also liked

2 Calendar 97
2 Calendar 972 Calendar 97
2 Calendar 97knoware
 
Miso Pix
Miso PixMiso Pix
Miso Pixknoware
 
NEMO Part 1
NEMO Part 1NEMO Part 1
NEMO Part 1knoware
 
IT at a Crossroads
IT at a CrossroadsIT at a Crossroads
IT at a Crossroadsrkgermano
 
Petsmod8
Petsmod8Petsmod8
Petsmod8knoware
 

Viewers also liked (6)

2 Calendar 97
2 Calendar 972 Calendar 97
2 Calendar 97
 
Miso Pix
Miso PixMiso Pix
Miso Pix
 
mic mcm
mic mcmmic mcm
mic mcm
 
NEMO Part 1
NEMO Part 1NEMO Part 1
NEMO Part 1
 
IT at a Crossroads
IT at a CrossroadsIT at a Crossroads
IT at a Crossroads
 
Petsmod8
Petsmod8Petsmod8
Petsmod8
 

Similar to 25 Keys To Sales & Marketing 2

25 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 225 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 2Saurabh Aggarwal
 
Consumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxConsumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxmaxinesmith73660
 
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...hariharan n
 
The impact of marketing mix on buying behaviour of youth segment in sri lanka
The impact of marketing mix on buying behaviour of youth segment in sri lankaThe impact of marketing mix on buying behaviour of youth segment in sri lanka
The impact of marketing mix on buying behaviour of youth segment in sri lankaJanith Chandranath
 
Adl 02 marketing management v2 (2)
Adl 02 marketing management v2 (2)Adl 02 marketing management v2 (2)
Adl 02 marketing management v2 (2)successacademy
 
1 Market Research (1).doc
1 Market Research (1).doc1 Market Research (1).doc
1 Market Research (1).docMominKhurram
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintPrateek Gahlot
 
1 marketing notes bbm sem 2
1 marketing notes bbm sem 21 marketing notes bbm sem 2
1 marketing notes bbm sem 2Independent
 
Globalcompose.com sample thesis on antecedents and consequences of marketing ...
Globalcompose.com sample thesis on antecedents and consequences of marketing ...Globalcompose.com sample thesis on antecedents and consequences of marketing ...
Globalcompose.com sample thesis on antecedents and consequences of marketing ...Academic Research Paper Writing Services
 
Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Asian Women In Business
 
Critical marketing Strategies for competitive Advantage
Critical marketing Strategies for competitive AdvantageCritical marketing Strategies for competitive Advantage
Critical marketing Strategies for competitive AdvantageHiraAhmedKhan
 
Mkt segment & Buyer Behavior
Mkt segment & Buyer BehaviorMkt segment & Buyer Behavior
Mkt segment & Buyer BehaviorMehul Mehta
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1Virtu Institute
 
Psychographic Segmentation and Target Audience in Online Marketing
Psychographic Segmentation and Target Audience in Online MarketingPsychographic Segmentation and Target Audience in Online Marketing
Psychographic Segmentation and Target Audience in Online MarketingOnline Promotion Success, Inc.
 
Marketing segmentation, targeting & positioning
Marketing segmentation, targeting & positioningMarketing segmentation, targeting & positioning
Marketing segmentation, targeting & positioningAgnes Miriam
 

Similar to 25 Keys To Sales & Marketing 2 (20)

25 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 225 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 2
 
Market Research
Market Research Market Research
Market Research
 
Consumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docxConsumer Behavior and Marketing StrategyChapter 1.docx
Consumer Behavior and Marketing StrategyChapter 1.docx
 
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
Commerce material DIRECT RECRUITMENT FOR THE POST OF POST GRADUATE ASSISTAN...
 
The impact of marketing mix on buying behaviour of youth segment in sri lanka
The impact of marketing mix on buying behaviour of youth segment in sri lankaThe impact of marketing mix on buying behaviour of youth segment in sri lanka
The impact of marketing mix on buying behaviour of youth segment in sri lanka
 
Adl 02 marketing management v2 (2)
Adl 02 marketing management v2 (2)Adl 02 marketing management v2 (2)
Adl 02 marketing management v2 (2)
 
Britania
BritaniaBritania
Britania
 
1 Market Research (1).doc
1 Market Research (1).doc1 Market Research (1).doc
1 Market Research (1).doc
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paint
 
1 marketing notes bbm sem 2
1 marketing notes bbm sem 21 marketing notes bbm sem 2
1 marketing notes bbm sem 2
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Globalcompose.com sample thesis on antecedents and consequences of marketing ...
Globalcompose.com sample thesis on antecedents and consequences of marketing ...Globalcompose.com sample thesis on antecedents and consequences of marketing ...
Globalcompose.com sample thesis on antecedents and consequences of marketing ...
 
Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses Designing a Marketing Plan for Small Businesses
Designing a Marketing Plan for Small Businesses
 
Critical marketing Strategies for competitive Advantage
Critical marketing Strategies for competitive AdvantageCritical marketing Strategies for competitive Advantage
Critical marketing Strategies for competitive Advantage
 
Mkt segment & Buyer Behavior
Mkt segment & Buyer BehaviorMkt segment & Buyer Behavior
Mkt segment & Buyer Behavior
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1
 
Psychographic Segmentation and Target Audience in Online Marketing
Psychographic Segmentation and Target Audience in Online MarketingPsychographic Segmentation and Target Audience in Online Marketing
Psychographic Segmentation and Target Audience in Online Marketing
 
Marketing mgt
Marketing mgtMarketing mgt
Marketing mgt
 
Marketing mgt
Marketing mgtMarketing mgt
Marketing mgt
 
Marketing segmentation, targeting & positioning
Marketing segmentation, targeting & positioningMarketing segmentation, targeting & positioning
Marketing segmentation, targeting & positioning
 

Recently uploaded

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxCynthia Clay
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistanvineshkumarsajnani12
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSkajalroy875762
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165meghakumariji156
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxDitasDelaCruz
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...yulianti213969
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Availablepr788182
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowkapoorjyoti4444
 

Recently uploaded (20)

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book nowGUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
GUWAHATI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 

25 Keys To Sales & Marketing 2

  • 1. Key - 6 Why the lack of Marketing Research means flying blind?
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Key – 10 ( Why selling to the entire market may not be a good idea ?) It sounds reasonable to market your goods to the entire market. Isn’t it??? But, If you tend to sell everything to everyone, the image of the company becomes cloudy and its marketing communication can never be free from ambiguity. THEREFORE MARKET SEGMENTATION …..
  • 22.
  • 23.
  • 24.
  • 25.