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MK261 Lecture week 7 Integrated Marketing Communication
Objectives & Reading ,[object Object],[object Object],[object Object],[object Object]
Definitions…….. ,[object Object],[object Object],[object Object]
IMC is………… ,[object Object],[object Object]
What communicates? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix and Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The IMC Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Tools for Marcomms Strategy ,[object Object]
Key Tools for Marcomms Strategy ,[object Object]
Key Tools for Marcomms Strategy ,[object Object]
Key Tools for Marcomms Strategy ,[object Object]
Key Tools for Marcomms Strategy ,[object Object]
More key definitions ,[object Object]
More key definitions ,[object Object]
More key definitions ,[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMARRTT objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object]
Understanding the communication process ,[object Object],[object Object]
Communications Model ,[object Object],[object Object]
Strong and weak theories (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sequential or Hierarchy Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AIDA ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strong and weak theories (2) ,[object Object],[object Object],[object Object],[object Object]
Push vs. Pull strategy ,[object Object],[object Object],[object Object]
Thank you for Listening!! Any Questions?

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Jc Mk261 Imc Presentation

  • 1. MK261 Lecture week 7 Integrated Marketing Communication
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  • 26. Thank you for Listening!! Any Questions?