Brand Anniversary: Year One in Retrospect

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Boston University's Marketing & Communications released brand identity standards in January 2008. One year later, the creative group presented their progress.

Education

Start with a strategy survey Lessons from previous communications Shift to audience’s perspective

online (web) Co-develop and connect offline (print)

Modern Global Excellent Dynamic Confident Progressive Diverse Urban

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At Activate, we've identified the 9 most important insights for tech and media in 2016. Key points: * The average American spends more time on tech and media than on work or sleep * Messaging will blow past social networking as the dominant personal media activity * The next big winners in streaming music and audio are already (quietly!) here * The long-awaited cord cutting moment isn't coming any time soon * There is potential for a "cable killer" to show up, but it won't look like you expect * E-sports and wagering really are going to change the game in gaming * Want to get rich in the App Store? Good luck! * These are the companies grabbing all the money in consumer tech and media * And we demonstrate a simple way to predict what acquisitions and partnerships tech and media companies will be making to stay competitive Also available here: http://www.wsj.com/articles/think-again-nine-top-insights-into-tech-and-media-for-2016-1445618763 http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10

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