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Entrepreneurship Session-15 6/07/07
What is Venture Capital? ,[object Object],[object Object],[object Object]
Types of venture capital ,[object Object],[object Object]
Types of venture capital ,[object Object],[object Object]
Types of venture capital ,[object Object],[object Object]
The Role of the venture capitalist ,[object Object],[object Object],[object Object],[object Object]
The Role of the venture capitalist ,[object Object],[object Object],[object Object],[object Object]
What is a Social Entrepreneur? ,[object Object],[object Object],[object Object]
What is a Social Entrepreneur? ,[object Object]
Why Create Social Value? ,[object Object],[object Object]
Why Create Social Value? ,[object Object],[object Object]
Example of a Strategic Service Vision Framework ,[object Object],[object Object]
Why Marketing Research Is Necessary? Marketing communications is typically asked to achieve four things - introduce a new fact or idea, correct an existing misconception, reinforce a favorable opinion or stimulate action.
What Is Marketing Research: ,[object Object]
Marketing Research can reveal consumer characteristics: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market research in pre start up phase ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market research in pre start up phase ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market research in pre start up phase ,[object Object],[object Object],[object Object],[object Object]
Market research in pre start up phase ,[object Object],[object Object]
Market research in pre start up phase ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Importance of Information ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Information System
Developing Marketing Information ,[object Object],[object Object],[object Object]
Competitive Intelligence: ,[object Object]
Competitive Intelligence: ,[object Object],[object Object]
Competitive Intelligence: ,[object Object],[object Object],[object Object],[object Object],[object Object]
From Information to Intelligence ,[object Object],[object Object],[object Object]
Competitive Growth Strategies Source: H. I. Ansoff, New Corporate Strategy (New York: Wiley, 1988), p. 109.
Growth Strategies for Business Units ,[object Object],[object Object],[object Object]
Growth Strategies for Business Units ,[object Object],[object Object]
Growth Strategies for Business Units (cont’d) ,[object Object],[object Object],[object Object],[object Object]
Growth-Share Matrix Developed by the Boston Consulting Group Source: Perspectives, No. 66, “The Product Portfolio.” Reprinted by permission from The Boston Consulting Group, Inc., Boston, MA. Copyright © 1970.

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Entp 15 Ppt

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  • 13. Why Marketing Research Is Necessary? Marketing communications is typically asked to achieve four things - introduce a new fact or idea, correct an existing misconception, reinforce a favorable opinion or stimulate action.
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  • 28. Competitive Growth Strategies Source: H. I. Ansoff, New Corporate Strategy (New York: Wiley, 1988), p. 109.
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  • 32. Growth-Share Matrix Developed by the Boston Consulting Group Source: Perspectives, No. 66, “The Product Portfolio.” Reprinted by permission from The Boston Consulting Group, Inc., Boston, MA. Copyright © 1970.