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Did you know that the average ecommerce conversion rate is a mere 2.86%? That means for every 100 visitors to an online store, only about 3 make a purchase. With so much competition and an ever-increasing number of online shoppers, optimizing your website for higher conversions is crucial for the success of your ecommerce business. In this comprehensive guide, we'll dive into 12 powerful conversion rate optimization (CRO) strategies that can help you turn more website visitors into paying customers. From improving website speed and optimizing for mobile devices to leveraging social proof and utilizing analytics, we'll cover actionable tips and best practices to help you maximize your ecommerce website's potential.

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2024 has seen a number of employment law changes take effect, with some more planned for the near future. Keeping up to date with these changes is vital to avoid costly mistakes and to ensure that your workplace reaps the benefits which come from compliance with current law and best practice. Our free one-hour webinar, delivered by our employment solicitors, Claire Berry and Joanna Smye, discusses the most important employment law changes in 2024, reviews key cases from the last six months and provides you with practical advice on the important learning points to take away.

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The "Future of Trade 2024: Snapshot" report by DMCC explores the transformative changes and emerging trends in the global trade landscape. As the fifth edition of DMCC's biennial flagship report, it highlights how shifting political and economic alliances, technological advancements, and sustainability initiatives are reshaping trade dynamics. Key themes include the rise of regionalization due to geopolitical tensions, the reconfiguration of supply chains, the integration of AI, and the drive towards carbon net-zero. The report underscores the significance of adapting to new realities, such as the "chip war" between the US and China, and the pivotal role of AI and sustainability in driving trade efficiency and creating new market demands. It also addresses the strategic implications for businesses and policymakers, emphasizing the need for agility and foresight. Furthermore, the report delves into the drivers of change, such as geopolitical events, technological innovations, and environmental shifts, which are set to influence trade policies and consumer behavior. It offers insights from global experts and roundtables, providing strategic advice for navigating the complexities of modern trade. Ultimately, the "Future of Trade 2024: Snapshot" serves as a comprehensive guide for understanding the evolving trade environment, equipping stakeholders with the knowledge to make informed decisions and capitalize on emerging opportunities in a rapidly changing world.

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Today, we see a slowly accelerating movement in business management towards coaching. Even the Harvard Business Review and McKinsey now acknowledge that coaching is the best approach to managing and growing employees. After decades of Agile, we also strongly understand that coaching is the preferred method of engagement at all organizational levels. There’s a wide variety of coaching options used in Agile today: GROW, OSKAR, ACL, STEPPA, etc. Let’s add a technique from Toyota, whose attitudes and methods are embedded in our Agile practices in many ways. It’s called Toyota Kata Coaching. And please don’t be fooled by its deceptive simplicity. I think it’s the best coaching method for Agile. Join this webinar to learn about Kata & see if you agree. Even if you don’t, think about the Kata as another coaching tool for your Scrum Master or Agile Coaching collection.

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Navigating the seed funding landscape can be complex and demanding. Thanks to insights from Steve Schlafman of RRE Ventures, their detailed presentation sheds light on this critical phase of startup development. Key Points from the Presentation: 1) Sources of Seed Capital: Explore diverse funding sources from venture capital to angel investors and learn how to leverage them effectively. 2) Preparing for the Pitch: Understanding what investors look for in a seed stage startup is crucial— from traction and product to team dynamics. 3) The Pitch Itself: Learn how to create FOMO (Fear of Missing Out) among investors and how to convey your startup's value compellingly. 4) Post-Pitch Strategy: Discover what steps to take after your pitch to maintain momentum and secure funding.

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www.seribangash.com An Article of Association is a legal document that contains the rules, regulations, and guidelines for the internal management and operation of a company. It is one of the two key documents along with the Memorandum of Association that forms the company's constitution, outlining its structure and objectives. While the Memorandum of Association defines the company's external objectives and powers, the Article of Association deals with its internal affairs. https://seribangash.com/public-private-company-difference/ Here's a detailed note on the Article of Association: Contents: The Article of Association typically includes provisions regarding the rights and duties of shareholders, the appointment and removal of directors, the conduct of board and general meetings, the distribution of dividends, the issuance and transfer of shares, borrowing powers of the company, and any other matters relating to the administration and management of the company. Flexibility: Unlike the Memorandum of Association, which is relatively fixed and requires formal procedures to amend, the Article of Association can be amended more easily by passing a special resolution in a general meeting of shareholders. This flexibility allows companies to adapt their internal rules according to changing circumstances and requirements. https://seribangash.com/public-private-company-difference/ Standard Provisions: While companies have the flexibility to customize their Articles to suit their specific needs, certain standard provisions are commonly included, such as: Shareholders' rights and obligations: Including voting rights, procedures for convening meetings, and methods for appointing proxies. Directors' powers and responsibilities: Specifying the powers of the board of directors, procedures for appointment, retirement, and removal of directors, and rules for board meetings. Dividend policies: Outlining the procedures for declaring and distributing dividends to shareholders. Transfer of shares: Stipulating the process for transferring shares, including any restrictions or pre-emption rights. Borrowing powers: Defining the limits and conditions under which the company can borrow money. https://seribangash.com/public-private-company-difference/ Winding up procedures: Describing the procedures for voluntary or involuntary winding up of the company. Legal Requirement: In most jurisdictions, companies are required to have Articles of Association as part of their incorporation documents. These Articles must comply with the laws and regulations of the jurisdiction in which the company is registered. Public Accessibility: While the Memorandum of Association is a public document that anyone can access, the Article of Association is often kept as an internal document and may not be available for public inspection. Binding Nature: The provisions contained in the Article of Association are binding on the company, its shareholders, directors, and other officers.

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Venture capital can often seem like a black box—opaque and inaccessible. However, Mike Maples, Jr of Floodgate offers invaluable insights in his analysis revealing what makes the VC world tick and how founders can navigate it effectively. Key Insights: 1) VC Dynamics: Understand the crucial relationship between entrepreneurs, venture capitalists, and limited partners. 2) Exponential Laws: Learn about Moore’s Law and Metcalfe’s Law, which dictate the scalability and network value crucial for startup success. 3) The Power Law: Explore how the value of the best startup outcome significantly exceeds all others, emphasizing the importance of aiming for massive impact. 4) VC Fundamentals: Maples discusses the dos and don’ts of fundraising from VCs, helping founders avoid common pitfalls and strategically position their startups.

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