A Brief Introduction to NCTU IIM IEBI Lab

1. 資訊經濟與科技應用實驗室 I nformation E conomics & B usiness I ntelligence Lab 資訊 與 網路科技 領域 之 服務創新 與 價值創造 Services Innovation & Value Creation in Information Technology

2. 美國頂尖大學商學院資管領域特色 Rank University Interests 1 MIT IT Econ 2 CMU IT Econ 3 UT-Austin IT Econ 4 University of Arizona IT System 3 University of Minnesota IT Behavior

3. 資訊產業中之創新服務 Industry Company Innovative Services Auction eBay Reputation EC Amazon Recommendation Tele-Com. Skype P2P VoIP Advertising Google Targeting Marketing Web 2.0 YouTube User Generating Content Social Network facebook Relation networking

4. 資訊經濟研究議題 Topics – 5C Area C ommunication Telecommunication C ontent Digital Content C hannel Distribution Channel C ommerce Electronic Commerce C ommunity Social Networks

5. 資訊經濟涵蓋之架構 Focus Aspect Layer Research Issue Strategy 4 IT Startup (Finance) 3 Business Model (Marketing, Operation) System 2 Innovative Services (Products) 1 Emerging Technology (Technology)

6. 實驗室目前研究專題 Current Projects Web 2.0 & Peer Production Collective Intelligence Social Networks Digital Supply Chain Electronic Commerce Knowledge Management

9. 實驗室成員 研究生活規劃 Study Coursework ( 1 st year)+ Research ( 2 nd year) Support All graduate students are supported TA ( 1 st year) or RA ( 2 nd year) Life At least three main activities each semesters: sport, tour, dinner, movie, tea/coffee time Career Internet/EC company: engineer, manager, CEO

10. 時尚 ( 研究議題 ) 經典 ( 研究方法 ) 自由 ( 研究學風 ) 嚴謹 ( 專業訓練 )