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Introduction of Hogarth/Native to The Engine Group.




Contact: Meritxell Guitart @ +44 (0)7942478317 or email meritxell@nativeww.com

Material contained in this document is proprietary and confidential. It may be copyright material of Hogarth Worldwide LLP protected by other intellectual property rights.
It may only be reproduced with the express permission of Hogarth Worldwide LLP.
Hogarth / Native


Creating Value, Valuing Creativity


                        We are a new concept: a campaign implementation agency.
                   By putting together a series of new systems and technologies, we can
                produce and deliver national and international campaigns at a fraction of the
                             normal cost, whilst enhancing the creative quality.
Hogarth / Native


                                               OUR GOAL


        “To increase the efficiency of marketing implementation through the use of new systems
          and new technology in order to bring measurable profitability gains for our clients.”


To achieve this goal:

	   n     We offer a comprehensive advertising implementation service across all media,
          both on and off-line.
	   n     We have industry leading technology (and service offerings) in the three critical areas of
          workflow automation, Final Cut systems and digital production.
	   n     We offer an integrated local insight, campaign management and transcreation service that
          enables us to combine campaign internationalisation with campaign production.
Hogarth / Native


Our D.N.A

                                   BARRACUDA                                     PUBLICIS
            TEXT APPEAL                                        TAG
                                FINAL CUT FACILITY                                GROUP
                                                     Kevan    Mark       Dirk
            Meritxell Guitart        Mark Keller                                 Barry Jones
                                                     Thorn Rhys-Thomas Simpson




                                                        OMNICOM


                                                        HUB
                                    THE LAB                                          DDB
                                                        PLUS
Hogarth / Native


Major facilities




                   London   New York
Hogarth / Native


Major clients


Packaged Goods:         - T.V. Post Production across all brands globally.


Consumer Electronics:        - Campaign transcreation and implementation across all media,
                         across Europe.

Telecommunications:     - Global campaign transcreation.


Broadcasters:           - Video production consultancy.


Packaged Goods:         - Global insight and transcreation services.


Technology:             - European transcreation
Hogarth / Native


Our Group structure



              Parent
                                         Subsidiaries                      Affiliates
             Company
                                            Native Ltd                        Act 2
                                        Local market insight            Creative Retouching
                                                 and
                                     Campaign Internationalisation

                                                                                Um
                                      Hogarth Nearshore              Computer Generated Imagery
        Hogarth Worldwide              Digital Media Production
               LLP
        Advertising Implementation   Cortex Worldwide Ltd
                                      Video-systems Consultancy        GSG (New York)
                                                                       North American Partner
                                     Teleworks/Problem Child
                                         Television Production

                                          Hogarth GSG                       UNIPRO
                                     North American Joint Venture       Digital Media Partner
Hogarth / Native


Native Ltd:


    Native is an internationalisation and implementation agency that helps Global Brands / Advertising
    agencies localise their strategy and communications for maximum local impact.

    Native’s cross-cultural expertise is highlighted in London through our multilingual account managers,
    and because we work with native talent based in their local markets we can ensure the relevance and
    cultural appropriateness of the local creative work.

    Global forward-thinking brands such as Nokia, Nikon, Kraft Foods and Microsoft have chosen Native’s
    innovative model to efficiently internationalise their on-line and off-line communications, enhancing
    local relevance while ensuring consistency is maintained through-the-line.
Hogarth / Native


Where are we?                                               London Cross-Cultural Hub




           350 Strategic Planners   465 Copywriters   800 Voice-over Artists   120 TV Producers
Hogarth / Native


Native’s Talent Segmentation
    Specialists in every sector for every media channel
             Business Sectors


                   Retail

                  FMCG

                  Pharma

                Electronics

             Travel and Leisure


                                                           TV
                                         Digital                  Direct Mail
              Media Channels                              Print
                                         Online                   Brochures
                                                          POS
Hogarth / Native


Native’s Services

                       Insight                                         Management                      Internationalisation


                                                     - Multilingual Local Support
  - Cross Cultural Checks:
          - Corporate Mission Statements             - Workshops                        - Transcreation / Adaptation
          - Corporate / Brand Values                         - Regulatory Approvals              - Names
          - Brand Positioning                                - Brand Glossaries                  - Marketing Material: TV, Print.
          - Brand Names                                      - Local Style Guidelines             Banners, PodCasts, Brochures, POS,
          - Creative executions                                                                  - Corporate Communications:
                                                                                                  Presentations, Reports, Brochures,
  - In-depth Local Insight                                                                       - Strategy
           - Specific area of interest                                                           - Research Material
  (Local Marketplace, Local Target Audience, Local                                      - International Voice Over Recording
  Reasons to Buy, Competitive analysis)                                                 (in London / Local Markets)
                                                                                                 - Voice-Over Artist Casting
  - Cross- Cultural Styling                                                                      - Voice-Over Artist Management
          - Casting                                                                              - Session Directors
          - Casting validation                                                                   - Recording (Studio, TV Producer)
            and recommendations                                                                  - Scratch Guides
                                                                                        - Production
                                                                                                - Layback to picture
                                                                                                - Local Subtitling
                                                                                                - Versioning
Hogarth / Native


Centralised Implementation Model



                                                                                     CLIENT
                                                                                Local Markets
                                                     Austria | Belgium | France | Germany | Ireland | Netherlands
                                                                     | Poland | Spain | Switzerland

                               FIDO / MIS / DAM




                                                        Native / Engine
                                                    local copywriter teams
                                                                                                   Central
           Central                                                                            Production Unit for
           Client                                 Austria | Belgium | France | Germany
                                                    | Ireland | Netherlands | Poland           Localised Assets
                                                           | Spain | Switzerland
Hogarth / Native

                                                                       600hr Digital Content
Case Study: Nokia                                                             SMS
                                                                              Video
www.somebodyelsesphone.com                                                    MMS
                                                                            Voicemail




              Markets: Italy, France, Germany, Portugal, PRC, Hong Kong, Thailand
Hogarth / Native


Case Study: Nikon
Hogarth / Native


Technology is The Bedrock of our business


Our guiding principle in technology choices is to use the emerging, industry standard tools and integrate
them into automated workflows:

	    n     For print we are a market leader in our use of asset engines, complex automated workflow and
           artworking tools, as well as state-of-the-art colour management tools.

	    n     For moving image we are an industry leader in our use of Final Cut Studio
           (120 editing stations; 60 seats on 2 shifts).
	    n     Our FIDO infrastructure is designed to seamlessly integrate into our clients current systems,
           providing everything from asset management and online approvals to real-time data on
           budget and expenditure.
Hogarth / Native


Totally file-based T.V. post-production technology

	   n    Hogarth are a world leader in the application of Apple Final Cut technology
         (Apple demonstrates their equipment to major customers (e.g. BBC) in Hogarth’s facility!).

	   n    Provides a fundamentally lower cost platform
         (1/10 the cost to install, 1/2 the cost to operate versus traditional technology).

	   n    Supports leading edge formats (e.g. Red Cam).

	   n    Exisiting I.T. support resources can largely cover this technology.

	   n    Faster and more flexible workflow (jobs can be done out of the traditional linear order).

	   n    Easier to source the operators (and cheaper).
Hogarth / Native


Fully Integrated Data & Operations Solution
                                                                                                                                       TV / Video /
                                                                                                                 Final Cut Server        Radio        Automated Clocks & Titling
                                                                                                                  TV / Video workflow
                                                                                                                       automation
                                                                                                                                       Production     All Users
                                                                                                                                                         Time Sheets
                                                                                                                                         Digital      Managers
                                                                                                                                                         Status
                                                                                                                                       Production        Job / Task Allocation
                                                                                                                      OdyStar                         Automated Ad. Build
                                                                                                                    Print workflow         Print       Media Schedule Import
                                                                                                                     automation
                                                                                                                                       Production


                                                                                                                                                      Job Tracking
                                                                                                                                       Management     Reporting
                                                                                                                                                      WIP / Overall View




                                                  Hogarth Enterprise Management Solution
                                                                                                                                                      Access and Modify:
                                                                                                                                                      Parent Structure
                Campaign Management
                                                                                                                                                         Project / Job
                Job Tracking
                                                                                                                                                      Work Type
                Automated Approvals
                                                                                                                                                      Job Status (clear view)




                                                                                                    Encode API
                Version Control
                                                                                                                                                         New / In Progress / Awaiting approval
                Asset Management
                Estimates               Clients                                            Encode                                                        Approved / Delivered / Closed
                                                                                                                                                      Publication / Channel Database
                Reporting
                Budget Control
                                                                                                                                        Account       Importing Schedule

                Media Schedule Import                                                                                                  Management     Job Brief
                                                                                                                                                      Tech Brief
                Ad Building
                                                                                                                                                      Diary System
                                                                                                                                                      Estimates
                                                                                                                                                      Rate Cards by Client
                                                                                                                                                      Job Sheet
                                                                                                                                                      Approvals
                                                                                                                                                      Revisions
                                                                                                                                                      Reporting


                                                                                                                                                      Reporting
                                                                                                                                                         WIP / Job Status / All Areas
                                                                                                                                                      Rate Cards
                                                                                                                  Brand Ocean           Financial        Assign to Brands / Countries
                                                                                                                       Finance                           List of Products / Client Specific
                                                                                                                                         Admin        Currency
                                                                                                                                                         Level Brand / Market
                                                                                                                                                      Estimate Templates
                                                                                                                   Apple Open                         Product List
                                                                                                                 Directory Server                     Finance Codes
                                                                                                                      Calendars,                         Clients / Brands / Products
                                                                                                                   Contact Database




                                                                                              FIDO
Hogarth / Native


Our Services

A) Campaign internationalisation                                      C) Digital campaign production
    n    global markets insight                                            n    campaigns: banners Eye-blasters
    n    new concept screening across global markets                       n    builds: microsites, e-commerce sites
    n    development of multi-language brand translation glossaries
    n    transcreation of advertising concepts                        D) Digital-media systems consultancy
    n    transcreation of advertising                                      n    facility design
    n    translation of websites and collateral material                   n    systems integration
    n    VO recording in foreign markets                                   n    workflow implementation
    n    VO recording of foreign languages in London                       n    operation training
    n    global legal and regulatory approvals
                                                                      E) TV/ Video production
B) Global campaign production & delivery                                   n    cost effective TV / Video production
    n    global print implementation                                       n    steal-o-matics / mood reels
    n    global TV implementation                                          n    corporate videos
    n    global digital implementation                                     n    idents
                                                                           n    promotional videos
                                                                           n    special effects
                                                                           n    music promo videos

                                                                      F) Creative print studio work
                                                                           n    3D computer generated images
                                                                           n    high-end creative retouching

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Native Engine Group Jan 2009

  • 1. Introduction of Hogarth/Native to The Engine Group. Contact: Meritxell Guitart @ +44 (0)7942478317 or email meritxell@nativeww.com Material contained in this document is proprietary and confidential. It may be copyright material of Hogarth Worldwide LLP protected by other intellectual property rights. It may only be reproduced with the express permission of Hogarth Worldwide LLP.
  • 2. Hogarth / Native Creating Value, Valuing Creativity We are a new concept: a campaign implementation agency. By putting together a series of new systems and technologies, we can produce and deliver national and international campaigns at a fraction of the normal cost, whilst enhancing the creative quality.
  • 3. Hogarth / Native OUR GOAL “To increase the efficiency of marketing implementation through the use of new systems and new technology in order to bring measurable profitability gains for our clients.” To achieve this goal: n We offer a comprehensive advertising implementation service across all media, both on and off-line. n We have industry leading technology (and service offerings) in the three critical areas of workflow automation, Final Cut systems and digital production. n We offer an integrated local insight, campaign management and transcreation service that enables us to combine campaign internationalisation with campaign production.
  • 4. Hogarth / Native Our D.N.A BARRACUDA PUBLICIS TEXT APPEAL TAG FINAL CUT FACILITY GROUP Kevan Mark Dirk Meritxell Guitart Mark Keller Barry Jones Thorn Rhys-Thomas Simpson OMNICOM HUB THE LAB DDB PLUS
  • 5. Hogarth / Native Major facilities London New York
  • 6. Hogarth / Native Major clients Packaged Goods: - T.V. Post Production across all brands globally. Consumer Electronics: - Campaign transcreation and implementation across all media, across Europe. Telecommunications: - Global campaign transcreation. Broadcasters: - Video production consultancy. Packaged Goods: - Global insight and transcreation services. Technology: - European transcreation
  • 7. Hogarth / Native Our Group structure Parent Subsidiaries Affiliates Company Native Ltd Act 2 Local market insight Creative Retouching and Campaign Internationalisation Um Hogarth Nearshore Computer Generated Imagery Hogarth Worldwide Digital Media Production LLP Advertising Implementation Cortex Worldwide Ltd Video-systems Consultancy GSG (New York) North American Partner Teleworks/Problem Child Television Production Hogarth GSG UNIPRO North American Joint Venture Digital Media Partner
  • 8. Hogarth / Native Native Ltd: Native is an internationalisation and implementation agency that helps Global Brands / Advertising agencies localise their strategy and communications for maximum local impact. Native’s cross-cultural expertise is highlighted in London through our multilingual account managers, and because we work with native talent based in their local markets we can ensure the relevance and cultural appropriateness of the local creative work. Global forward-thinking brands such as Nokia, Nikon, Kraft Foods and Microsoft have chosen Native’s innovative model to efficiently internationalise their on-line and off-line communications, enhancing local relevance while ensuring consistency is maintained through-the-line.
  • 9. Hogarth / Native Where are we? London Cross-Cultural Hub 350 Strategic Planners 465 Copywriters 800 Voice-over Artists 120 TV Producers
  • 10. Hogarth / Native Native’s Talent Segmentation Specialists in every sector for every media channel Business Sectors Retail FMCG Pharma Electronics Travel and Leisure TV Digital Direct Mail Media Channels Print Online Brochures POS
  • 11. Hogarth / Native Native’s Services Insight Management Internationalisation - Multilingual Local Support - Cross Cultural Checks: - Corporate Mission Statements - Workshops - Transcreation / Adaptation - Corporate / Brand Values - Regulatory Approvals - Names - Brand Positioning - Brand Glossaries - Marketing Material: TV, Print. - Brand Names - Local Style Guidelines Banners, PodCasts, Brochures, POS, - Creative executions - Corporate Communications: Presentations, Reports, Brochures, - In-depth Local Insight - Strategy - Specific area of interest - Research Material (Local Marketplace, Local Target Audience, Local - International Voice Over Recording Reasons to Buy, Competitive analysis) (in London / Local Markets) - Voice-Over Artist Casting - Cross- Cultural Styling - Voice-Over Artist Management - Casting - Session Directors - Casting validation - Recording (Studio, TV Producer) and recommendations - Scratch Guides - Production - Layback to picture - Local Subtitling - Versioning
  • 12. Hogarth / Native Centralised Implementation Model CLIENT Local Markets Austria | Belgium | France | Germany | Ireland | Netherlands | Poland | Spain | Switzerland FIDO / MIS / DAM Native / Engine local copywriter teams Central Central Production Unit for Client Austria | Belgium | France | Germany | Ireland | Netherlands | Poland Localised Assets | Spain | Switzerland
  • 13. Hogarth / Native 600hr Digital Content Case Study: Nokia SMS Video www.somebodyelsesphone.com MMS Voicemail Markets: Italy, France, Germany, Portugal, PRC, Hong Kong, Thailand
  • 14. Hogarth / Native Case Study: Nikon
  • 15. Hogarth / Native Technology is The Bedrock of our business Our guiding principle in technology choices is to use the emerging, industry standard tools and integrate them into automated workflows: n For print we are a market leader in our use of asset engines, complex automated workflow and artworking tools, as well as state-of-the-art colour management tools. n For moving image we are an industry leader in our use of Final Cut Studio (120 editing stations; 60 seats on 2 shifts). n Our FIDO infrastructure is designed to seamlessly integrate into our clients current systems, providing everything from asset management and online approvals to real-time data on budget and expenditure.
  • 16. Hogarth / Native Totally file-based T.V. post-production technology n Hogarth are a world leader in the application of Apple Final Cut technology (Apple demonstrates their equipment to major customers (e.g. BBC) in Hogarth’s facility!). n Provides a fundamentally lower cost platform (1/10 the cost to install, 1/2 the cost to operate versus traditional technology). n Supports leading edge formats (e.g. Red Cam). n Exisiting I.T. support resources can largely cover this technology. n Faster and more flexible workflow (jobs can be done out of the traditional linear order). n Easier to source the operators (and cheaper).
  • 17. Hogarth / Native Fully Integrated Data & Operations Solution TV / Video / Final Cut Server Radio Automated Clocks & Titling TV / Video workflow automation Production All Users Time Sheets Digital Managers Status Production Job / Task Allocation OdyStar Automated Ad. Build Print workflow Print Media Schedule Import automation Production Job Tracking Management Reporting WIP / Overall View Hogarth Enterprise Management Solution Access and Modify: Parent Structure Campaign Management Project / Job Job Tracking Work Type Automated Approvals Job Status (clear view) Encode API Version Control New / In Progress / Awaiting approval Asset Management Estimates Clients Encode Approved / Delivered / Closed Publication / Channel Database Reporting Budget Control Account Importing Schedule Media Schedule Import Management Job Brief Tech Brief Ad Building Diary System Estimates Rate Cards by Client Job Sheet Approvals Revisions Reporting Reporting WIP / Job Status / All Areas Rate Cards Brand Ocean Financial Assign to Brands / Countries Finance List of Products / Client Specific Admin Currency Level Brand / Market Estimate Templates Apple Open Product List Directory Server Finance Codes Calendars, Clients / Brands / Products Contact Database FIDO
  • 18. Hogarth / Native Our Services A) Campaign internationalisation C) Digital campaign production n global markets insight n campaigns: banners Eye-blasters n new concept screening across global markets n builds: microsites, e-commerce sites n development of multi-language brand translation glossaries n transcreation of advertising concepts D) Digital-media systems consultancy n transcreation of advertising n facility design n translation of websites and collateral material n systems integration n VO recording in foreign markets n workflow implementation n VO recording of foreign languages in London n operation training n global legal and regulatory approvals E) TV/ Video production B) Global campaign production & delivery n cost effective TV / Video production n global print implementation n steal-o-matics / mood reels n global TV implementation n corporate videos n global digital implementation n idents n promotional videos n special effects n music promo videos F) Creative print studio work n 3D computer generated images n high-end creative retouching