The document summarizes a branding launch event that took place on April 28, 2010. It began with breakfast meetings in the Nordic region and UK. The third meeting for the Benelux region was a coffee session. The fourth meeting for Central Europe also had coffee. The fifth meeting for the Americas region returned to breakfast. Cake was served at the end of the event.

1. Branding launch event Let´s meet for breakfast/ coffee on 28th of April 2010 Group Marketing version 1.0 • 03.05.10

2. Let’s meet for breakfast The branding launch day started in the Nordic region with a breakfast session.

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8. Let’s meet for breakfast The 2nd group to have breakfast was the UK region!

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11. Let’s meet for coffee The 3rd meeting was held in the Benelux, which was a ´Let´s meet for coffee´ session. Congrex Belgium also had another drink present …

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18. Let’s meet for coffee The 4th session started at 14:30 CET and was the Central European region, who also had coffee.

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23. Let’s meet for breakfast The 5th meeting was in the Americas, which was again a breakfast session. There were even cooks present who set up a breakfast with a typical Venezuelan plate: Arepas

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27. Let’s meet for cake And there was cake, a lot of cake, cake and cake….

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