7. being viral without feeling dirty What the competition does... “ Appeal to sex: if all else fails, hire the most attractive women available to be in the video. ” “ We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos ” “ We get a few people in our office to log in throughout the day and post heated comments back and forth (you can definitely have a lot of fun with this). ” “ ...if someone is saying our video (or your startup) sucks, we just delete their comment. We can’t let one user’s negativity taint everyone else’s opinions. ”
8. being viral without feeling dirty Tactics we already share with the competition... Thumbnail Optimization “ Two rules of thumb: the thumbnail should be clear (suggesting high video quality) and ideally it should have a face or at least a person in it. ” Title Optimization “ Titles can be changed a limitless number of times, so we sometimes have a catchy (and somewhat misleading) title for the first few days, then later switch to something more relevant to the brand. ” Myspace, Facebook, Friends “ Make sure everyone we know watches the video and try to get them to email it out to their friends, or at least share it on Facebook. ”
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10. being viral without feeling dirty Well, without feeling TOO dirty... Greenberg emphasizes that his company’s core value is to produce content that is truly compelling and capable of being viral . “ In fact, most of our business consists of the creative content side of viral marketing campaigns: coming up with ideas for compelling campaigns, and shooting/editing videos. The core value we add to a viral campaign is that we come up with a concept that will truly go viral. ”
11. being viral without feeling dirty Well, without feeling TOO dirty... Their tactics are only necessary in a world where finding relevant viral content is next to impossible. Viral content is no longer unique, competing against mainstream media, but competing against itself. “ The Wild West days of Lonely Girl and Ask A Ninja are over. You simply can’t expect to post great videos on YouTube and have them go viral on their own, ” Announced on July 4, 2008 the LonelyGirl15 series finale will air on August 1, 2008.
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