This snapshot was compiled by the U.S. Navy Emerging Media Integration team to discuss methods of utilizing the Navy Social Media network to best distribute our Navy messages.
2. The Navy Social Media Directory and email distribution list There are nearly 400 POCs on the Navy social media distribution list representing the more than 170 commands on the social media directory, plus others. Some ways the directory and email distribution can work for you: Become a fan/follower/subscriber of the commands and units listed on the social media directory—many with multiple social media presences, http://www.navy.mil/media/smd.asp Follow all official Navy Twitter accounts in one step by following the @NavyNews list, http://twitter.com/NavyNews/navy-deck-log Coordinate with CHINFO on using the distribution list to further distribute Navy-interest content
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4. A drop down of suggested names will appear (if it does not appear, wait a few seconds, or refresh your page)
5. Select the one you want to tag and it will automatically hyperlink to that page (You must be a fan/friend of the page you want to tag)
6. The “@” symbol will disappear when you select the user name
7. The update will appear on your page (as usual) AND on the page of the tagged user(s)
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9. Profile of the U.S. Navy Page– what you can expect when U.S. Navy Page features your page/content Most active fans are Navy veterans; 17-24 yr olds looking to join the Navy; or parents/siblings of Sailors 95,000+ fans and growing Fan base mostly in the U.S., but spans across the globe Navy Reserve promotion received 204,701 impressions and increased Navy Reserve fan base by 4 fans US Navy Life promotion received 117,533 impressions and increased Navy Life fan base by 270 fans *We encourage you to make us aware of relevant, quality content that may be of value to the U.S. Navy Facebook page fan base, so we may consider for posting, but please note we may not be able to post every request.*
10. To extend the reach of the Fleet and Family Support message, CHINFO tapped into Navy social media network CHINFO FFSP Tests Extended Navy Network Sent email to social media distribution list with request to share FFSP message on official Facebook Pages 13 additional Navy Facebook Pages re-posted message Extended the reach of FFSP’s message to 5 major Navy geographic hubs (Japan, Hawaii, Norfolk, San Diego, Naples)
11. The message would have received decent reach and interaction on Facebook without the request for help… CHINFO FFSP Tests Extended Navy Network
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15. Requesting help in spreading important messages should be done when message is relevant across commands/units
16. Respond to posts on other Navy pages when you are a subject matter expert on the topic
17. Use all social media presences to push the message to maximum number of followers (i.e. Facebook, Twitter, Blog, YouTube, etc)Next Steps Test concept again with next announcement/news item that is relevant across several commands/units Provide several outlets for sharing including Facebook, Twitter, Blogs, Email-to-a-friend, and Bookmarking Loop back with commands who shared message to thank them for their support and ask how we can better support them CHINFO will be working to “tag” our distro list for more targeted message distribution Seek alternative methods of reaching command social media points of contact after hours, besides through email.
