Proactive Marketing for Foundation Librarians

PROACTIVE MARKETING FOR THE FOUNDATION LIBRARIAN Sophia Guevara, MLIS

LEARNING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object]

PROACTIVE MARKETING: WHAT AND WHY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PERCEPTION AND EXPECTATIONS OF VALUE

EXPECTATIONS: LIBRARIAN AND THE CLIENT ,[object Object],[object Object],[object Object]

CLIENT EXPECTATIONS IN THE AGE OF GOOGLE ,[object Object],[object Object],[object Object],[object Object],[object Object]

ORGANIZATIONAL AND PERSONAL MARKETING: UNDERSTANDING THE CONCEPT

TWO-FOLD MARKETING APPROACH: ORGANIZATIONAL AND PERSONAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ORGANIZATIONAL MARKETING ,[object Object],[object Object],[object Object],[object Object]

ORGANIZATIONAL MARKETING: DEVELOPING AND IMPLEMENTING A PLAN

ORGANIZATIONAL MARKETING: DEVELOPING A PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ORGANIZATIONAL MARKETING: IMPLEMENTATION EXAMPLES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TAKING THE PULSE OF THE ORGANIZATION: SURVEYS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SURVEY IMPLEMENTATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PERSONAL MARKETING: DEVELOPING AND IMPLEMENTING A PLAN TO CREATE YOUR PERSONAL BRAND

PERSONAL MARKETING: WHY AND HOW? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ONLINE PRESENCE: SUGGESTED SITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

REVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONCLUSION ,[object Object],[object Object],[object Object],[object Object]

Proactive Marketing for Foundation Librarians

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (19)

En vedette

En vedette (18)

Similaire à Proactive Marketing for Foundation Librarians

Similaire à Proactive Marketing for Foundation Librarians (20)

Dernier

Dernier (20)

Proactive Marketing for Foundation Librarians