kingfisher

Presenter— Ajeet Kumar Srivastava

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GENERAL INFORMATION Founded 2005 IATA IT ICAO KFR Call Sign Kingfisher Hub CSI Airport Secondary Hubs BI Airport IGI Airport Focus Cities Ahmedabad, Chennai, Hyderabad, Kolkata, Pune

Destination 80 Parent Company UB Group Headquarter Mumbai Key People Vijay Mallya, Chairman & MD Brand Ambassador Deepika Padukone Website www.flykingfisher.com

SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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4P’S OF MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BUSINESS SEGMENTS ,[object Object]

COMPETITION Airline Passenger Carried (million) Revenue (million) Load Factor (%) Kingfisher Airlines 5.44 4.51 67.9 Air India-India Express-Indian Airlines 2.81 2.94 63.4 Jet Airways-Jet Lite 5.04 4.78 67.6 IndiGo 2.82 3.06 77.3

SWOT ANALYSIS Strength Weakness Opportunity Threats Brand Image High Ticket Price Expanding Tourism Industry Fuel Price Quality of Services Still Not in Profit Untapped Air Cargo Market Economic Slow Down Continuous Innovation International Market Competition

SOME LATEST UPDATES ,[object Object],[object Object],1 New Delhi – London – New Delhi 2 New Delhi – Hong Kong – New Delhi 3 New Delhi – Bangkok – New Delhi 4 New Delhi – Dubai – New Delhi 5 Mumbai – Colombo- Mumbai 6 Mumbai – Bangkok- Mumbai 7 Mumbai – Dubai – Mumbai

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CUSTOMERS REVIEW ,[object Object],[object Object]

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